Associate Research Consultant
Louise has worked with YouthSight on multiple, often major, research projects since 2010. With 17 years of quantitative and qualitative research expertise, Louse began her career at GfK and later headed up the Public Sector research division at Continental Research. Most recently she held a client-side role at COI, the government communications agency, where she was responsible for managing the Education and Skills team. Her specialist knowledge is in four core areas: advertising and branding research, strategic research, research amongst businesses and frontline staff and research with young people.
Louise left COI in October 2010, and has since been working as a consultant and YouthSight associate for a range of clients spanning both the private and public sector. Most recently she, with YouthSight, led a piece of qualitative and quantitative research for a government body to understand the implications of changes to FE funding. Other projects for YouthSight have included a strategic research project for the Department of Business on a proposed name change for a major service and a brand health check for a university.