Alcohol Concern releases hard-hitting report on youth drinking

Posted on 22nd November 2012 by Youth

Binge – Drinking to get drunk: Influences on young adult drinking behavioursThe charity Alcohol Concern has recently released a hard-hitting report entitled ‘Binge – Drinking to get drunk: Influences on young adult drinking behaviours’. The report, which draws together research findings from a range of sources, is centred on a survey commissioned from YouthSight. Alcohol Concern made use of our Youth Omnibus, which surveys a representative sample of 1,000 young people in the UK aged 16-24.

The report examines young people’s drinking habits in a very thoughtful way, and it concludes that low prices, promotions and in particular fun and humorous advertising are important influences on ‘binge’ drinking behaviour. This really struck a chord in the media, and the report has so far been covered by Metro (where it made the front page), ITV News, and The Daily Mail.

The drinking culture at university, which is often driven by low prices and promotions explicitly targeted at freshers, has also been making waves on our OpinionPanel Community. A recent article of the month about how difficult it is to find freshers’ events that are not centred on drinking attracted nearly 40 comments, many of them along the lines of ‘I thought I was the only one being made to feel awkward for not wanting to drink’.

Related Posts

We’re Key Note Speakers At The YMCA National Conference 2017...

13th July 2017

YouthSight's Head of Youth Research & Insight, Josephine Hansom will be speaking at he annual YMCA National Conference which is to be he...

POSTED INEvents, News

I believe in Xennials...

11th July 2017

If you are a Times reader, you probably saw the Xennials article in Saturday’s paper. It focused on a newly defined micro-generation that ...

POSTED INNews, Press

Free Webinar: 50 Of The Biggest Millennial Trends To Reveal The State Of Th...

5th July 2017

Hundreds of you tuned into Josephine's eagerly anticipated webinar last month, when she presented '50 of the biggest Millennial trends to re...

POSTED INEvents, News

YS In The Press & HEPI/HEA Student Academic Experience Survey 2017...

12th June 2017
HEPI - YouthSight Youth Market Research

YouthSight has been carrying out  research for Higher Education Policy Institute (HEPI) and the Higher Education Academy (HEA) since 2006. ...

POSTED INNews, Press

YS In The News: HEPI/ YouthSight Student Voting Poll In The Economist...

9th June 2017

YouthSight's student voting intention poll with The Higher Education Policy Institute - a think tank,has been featured in The Economist ...

POSTED INNews, Press

Webinar: 50 Of The Biggest Millennial Trends To Reveal The State Of The You...

31st May 2017

YouthSight exhibited at the Millennial 2020 summit this May and our very own Josephine Hansom opened the 'Solutions Stage' with the most twe...

Student voting intentions – interactive graph...

23rd May 2017

Compare party preference among UK undergraduate students against national voting intention trends since 2004 Since 2004, student members ...

YS In The News: Poll On Student Voting Intention in 2017 General Election F...

4th May 2017

YouthSight's recent poll with HEPI on students' voting intention in the 2017 general election has been featured in The Guardian and Times Hi...

POSTED INNews, Press