E-books… so last year? The Bookseller

Posted on 28th September 2015 by Youth

The Bookseller features YouthSight data

A recBooksellerent article in The Bookseller based on YouthSight’s findings from our new tracking tool, SYN: State of the Youth Nation showed that nearly two thirds of 16-24s (64%) preferred reading from print books compared to approximately one in six (16%) of the same group who stated a preference for e-books.  So four times the number of young people prefer print to e-books.

Younger respondents – those aged 16-19 were more likely to read e-books than 20-24s.  They were also more likely to say they did’t read any books (23%) than those aged 20-24 (16%).

Commenting on the cost of e-books, one respondent said: “E-books should not cost the same as a print book. Sometimes print books are cheaper than their electronic equivalents!”

The survey also found that Smartphones were more popular as electronic reading devices than dedicated e-books.  See the full article here and email Josephine Hansom for more information about SYN: State of the Youth Nation.

Related Posts

Free Webinar: Gen Z, Millennials & Food: 10 Trends You Need To Know...

9th October 2017

Our Youth Research & Insight Research Manager, Jane Mackey will be hosting a free webinar to reveal 10 food trends we've spotted in our ...

YS Speaks At CX & Insight Leaders...

5th October 2017

Our head of Youth Research & Insight, Josephine Hansom will be presenting 'Millennial trends that reveal the State of the Youth Nation',...

POSTED INEvents, News

Sodexo Launches 2017 International University Lifestyle Report...

21st September 2017

YouthSight have worked with Sodexo on their biennial University Lifestyle Survey every edition since the survey’s second outing in 2006. ...

POSTED INNews, Press

YS In The News: BBC & The Christian Institute Reports On Gambling Comm...

21st September 2017

YouthSight's recent research commissioned by the Gambling Commission on student gambling debt was featured on the BBC and The Christian Inst...

POSTED INNews, Press

Free Webinar & Comparative Reports On Millennials In The U.S. & U...

19th September 2017

The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influ...

POSTED INEvents, News

YS Attends LEAF Conference Hosted By Sainsbury’s...

19th September 2017

YouthSight's Jane Mackey will be sharing key insights on food trends at the LEAF Conference, hosted by Sainsbury's. View the full programme ...

POSTED INEvents, News

Upgrade release: State Of The Youth Nation Dashboard 2017...

29th August 2017

Building on the success of the State of the Youth Nation (SYN) - our Millennial marketing tool launched in 2015, we are unveiling our new an...

POSTED INEvents, News, Press, YouthSight Blog

HE Research Snippet 26 – Just How Much Do Parents Effect Uni Choice?...

7th August 2017

How do young people work with their parents when choosing where to study? Do parents collaborate or impose? Are there consistent and predict...