BBC Radio 4, The Bottom Line with YouthSight director Josephine Hansom

Posted on 4th November 2016 by Youth

Evan Davis hosts panel discussion on The Youth Market with three industry insiders; Josephine Hansom from YouthSight, Philip O’Ferrall, Senior Vice President at Viacom (owners of MTV, Nickelodeon), and Simon Beckerman, founder of Depop (a mobile, social shopping app)

Hear three expert perspectives on the changing relationship brands must develop to sell to their future market; covering branding, authenticity and generational change.

Essential listening to influence your 2017 strategy. Listen now>

bbcr4-bottom-line-josephine-hansom-youthsight

 

If you’d like to speak to Josephine about how insight can improve your brand’s cut-through in the youth market, just drop her a line at josephine.hansom@youthsight.com.

 

 

 

 

 

 

Related Posts

HE Insight Club Event – Youth In Focus...

11th January 2018

YouthSight is excited to share the great success of the first HE Insight Club Event. Specifically designed for the members of our HE Insight...

POSTED INEvents, News

YouthSight Speaks At MRS Kids & Youth Insights 2018...

5th January 2018

Finally getting to grips with Millennials? Its now time to dive into the world of Generation Z - the newest and possibly even more challengi...

POSTED INEvents, News

Policy Note 4 – A Brexit Youthquake?...

17th December 2017

Over two-thirds (68%) of students now back Labour, but most of them think Labour (55%) and Jeremy Corbyn (58%) back Remain. The Higher Ed...

POSTED INNews, Press, Student Vote

Free Webinar & Comparative Reports On Millennials In The U.S. & U...

7th November 2017

The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influ...

Living Lens & YouthSight Enter Partnership: Living Lens Proves Ideal V...

31st October 2017

London, UK, 31st October 2017 YouthSight are delighted to announce a new partnership with the Living Lens research platform for capturing...

POSTED INNews, Press

Free Webinar: Gen Z, Millennials & Food: 10 Trends You Need To Know...

9th October 2017

Our Youth Research & Insight Research Manager, Jane Mackey will be hosting a free webinar to reveal 10 food trends we've spotted in our ...

YS Speaks At CX & Insight Leaders...

5th October 2017

Our head of Youth Research & Insight, Josephine Hansom will be presenting 'Millennial trends that reveal the State of the Youth Nation',...

POSTED INEvents, News

Sodexo Launches 2017 International University Lifestyle Report...

21st September 2017

YouthSight have worked with Sodexo on their biennial University Lifestyle Survey every edition since the survey’s second outing in 2006. ...

POSTED INNews, Press