BBC Radio 4, The Bottom Line with YouthSight director Josephine Hansom
Evan Davis hosts panel discussion on The Youth Market with three industry insiders; Josephine Hansom from YouthSight, Philip O’Ferrall, Senior Vice President at Viacom (owners of MTV, Nickelodeon), and Simon Beckerman, founder of Depop (a mobile, social shopping app)
Hear three expert perspectives on the changing relationship brands must develop to sell to their future market; covering branding, authenticity and generational change.
If you’d like to speak to Josephine about how insight can improve your brand’s cut-through in the youth market, just drop her a line at firstname.lastname@example.org.
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