Co-creation 3.0 uses skilled consumers at the right point in the co-creative process…
Anna Peters, co-creation director at YouthSight’s sister agency, Bright Young Minds, has authored a fascinating new article in the research industry’s ‘Green Book blog’. Entitled Co-creation 3.0, it sets out how the unique approach adopted by the Bright Young Minds team (working with skilled consumers at particular points in the co-creation process) can add significant value – and has come of age. Short, pithy and illuminating, the article is a must-read for clients considering innovation through co-creation. Read the full article here
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