Continued expansion at YouthSight: the company hires Josephine Hansom as Head of Brand, Policy and Professional research, creates new Client Services Director role and expands Panel Services team

Posted on 28th November 2013 by Youth

Josephine Hansom joins YouthSight, the specialist youth, student and young professional research agency to head up the Brands, Policy and Professional team.  Josephine joins after nearly seven years at GfK, first as a qualitative research manager then as an Associate Director with global responsibility for digital innovation. Josephine’s remit is to continue YouthSight’s growth in full-service provision in these areas.

YouthSight’s Managing Director Ben Marks commented, “Josephine makes a fantastic addition to our leadership team.  She is a skilled and hugely experienced researcher with expertise in digital methods.  We’re absolutely delighted to have her on board.”

In other developments, Panel Services team manager, Tatenda Musesengwa is expanding his responsibilities with a promotion to the new role of Client Services Director.  He will have responsibilities across the whole business.

The Panel Services team is also growing.  Joining the team as Project Executive is Katie-Rose Gilmore (she joined in July 2013) and Esme Mathieson as an Account Manager (Esme started in November 2013).  Katie-Rose focuses on helping research agencies with qualitative and quantitative access to YouthSight’s 124,000-strong OpinionPanel Community.  Esme’s primarily focus is in promoting YouthSight’s three omnibus surveys (Student omnibus, Youth omnibus and Young Professional omnibus) aimed at research and marketing services agencies as well as brands.

Ben Marks commented, “During his three years at the company Tatenda has developed a thorough understanding of nearly all aspects of the business, both on the Panel Services and Insight sides of the business.  He has also been closely involved in the setting up of our new sister agency, Bright Young Minds.  Tatenda is an excellent communicator and connector and has strong strategic capabilities. I’m delighted to have him representing YouthSight at the highest level.” Marks continued, “Katie-Rose and Esme have made a superb start in the Panel Services team”.

Related Posts

YS At Millennial 2020 – Counting Down ’50 Of The Biggest Trends...

25th April 2017

YouthSight will be exhibiting and speaking at the Millennial 2020 summit this year. With summits in London, New York and Singapore, M2020 is...

POSTED INEvents, News

YS In The Press: YMCA Reports On Young People’s Experiences Of Appren...

13th April 2017

As the biggest youth charity in the world, YMCA came to us to conduct research with past apprentices, to identify ways to increase the appea...

POSTED INNews, Press

We’re Supporting &more – The New Home For Young Researcher...

23rd March 2017

Given YouthSight is all about Millennials and market research, we couldn’t think of a better industry group to support than &more - th...

POSTED INNews, Press

Open Britain – Poll on Students and Brexit Regret...

11th March 2017

Open Britain commissioned YouthSight to conduct a poll of UK students to see how they voted in the EU referendum, determine levels of regre...

POSTED INNews, Opinion, Press, Student Vote

Is the prospectus dead?...

30th November 2016

YouthSight’s Andréanne Orsier (Associate Director, Higher Education research) was invited to speak at the University Market Insight Confe...

POSTED INEvents, News

BBC Radio 4, The Bottom Line with YouthSight director Josephine Hansom...

4th November 2016

Evan Davis hosts panel discussion on The Youth Market with three industry insiders; Josephine Hansom from YouthSight, Philip O'Ferrall, Seni...

UNITE STUDENTS’ MAJOR NEW REPORT ON STUDENT RESILIENCE...

31st August 2016

Unite Students is the UK’s leading operator of purpose built student accommodation, providing a home for over 46,000 students in 138 prope...

POSTED INEvents, News, Press

Video: How Do EU Students Feel Post Brexit?...

1st July 2016

Brexit delivered a huge shock to the UK's 124,000 EU students. They've received reassurances, but we wanted to learn how they are actuall...