To truly understand the complex youth market, you have to immerse yourself in their world. Our experienced youth researchers talk to young people, students and young professionals about their needs, concerns and ambitions almost every day.
We have a solution for most research challenges, often taking a ‘mixed methods’ approach, combining qualitative and quantitative techniques. Our specialist, award-winning engagement methods make it easy for young people to express themselves, share their ideas, and give access to their lives.
Each year we help hundreds of clients – brands, universities, FMCGs, public services, professional bodies, marketers and researchers, by taking the guesswork out of the youth market. We’ve helped them to:
- Generate and co-create new ideas
- Evaluate marketing campaigns
- Test communications, ideas and concepts
- Measure and understand customer satisfaction
- Assess brand health
- Optimise pricing
- Usage and attitudes surveys
- Segmentation, Max Diff, Conjoint and other advanced analytical approaches
Our expert sectors
If you’d like to find out more about our expert sectors, or speak to an expert, please click one of the options below:
Clients we’ve helped