Over 110 universities make better decisions from our research

In an increasingly fluid world where customers have ever more choice, universities need robust and timely evidence to support their choices on recruitment and retention. To customer-centric universities, market data matter more than ever. Keeping pace with the changing world can be challenging, however, YouthSight can help you keep up.

DMDBrochureClickHereOur three Decision-Making Dashboards offer comprehensive access to huge and unique repositories of market insight, providing universities with fast, flexible, and cost-effective ways to evaluate their marketing spend, understand their competitive positions, discover new opportunities, and bring emerging threats into focus.



Decision-making dashboards

Higher expectations:

The UK’s biggest insight tool on what drives undergraduate students’ university choices. It provides up to ten years of trend data to explore what you’re doing right, and what your rivals are doing better, across 91 marketing and recruitment indicators, all designed to help you boost recruitment. READ MORE >>

PGT Plus:

The only whole-market postgraduate taught study that provides actionable insights into what are a series of complex markets for taught postgraduate courses. READ MORE >>

HE Marcomms Monitor:

Allows HEIs to understand how potential undergraduate and postgraduates access and experience information you’ve designed to inform their choices, with a focus on prospectuses. READ MORE >>



Each Decision-Making Dashboard is supplied as a subscription service where data updates, new questions, and new functionalities are all added free of charge. Our Dashboards are exclusive to YouthSight and draw on tens of thousands of interviews with members of our unique OpinionPanel Community, the UK’s largest youth research community with over 90,000 people at, or about to start, university.



Get in touch

We care about the HE sector and we want to make a broader contribution. We often produce insight for the media and send our free HE Research Snippets to clients. If you’d like to receive our Snippets or ask the team a specific question, please get in touch.


Please leave this field empty.

Email Address:

Telephone Number:


Your Message



Who we work with