Marcoms

The Communication Journey

HE Marcomms Dashboard

 


 

The HE Marcomms Dashboard allows you to zoom in and ascertain how potential students, undergraduates and postgraduates, access and experience information designed to inform their choices. It helps ensure you make wise use of your marketing investments rather than wasting money on the wrong channels at the wrong time.

 

 

 

MarcommsDash

HEM Key Features

 

Analysed sources

  • Applicant days
  • Printed university prospectus
  • Online university prospectus
  • University post or emails
  • Studentroom.com
  • League tables (e.g. the Guardian University league table)
  • UCAS website
  • UCAS fairs / conventions
  • Unistats
  • University website
  • On-campus university open day
  • Virtual university open day
  • Which? University
  • Prospects.ac.uk
  • Direct contact with university
  • Directgov.uk
  • Comparative websites like Findamasters.com
  • Education fairs
  • Funding bodies
  • UKPASS website
  • EducationUK
  • Student blogs/vlogs
  • University Facebook page
  • University Instagram page
  • University Linkedin page
  • University Twitter account
  • University YouTube
  • Advice from current university students
  • Advice from former university students
  • Advice from:
    • teachers
    • parents/family
    • career advisors
    • university lecturers / tutors
    • industry professionals
    • university support staff
    • friends / colleagues

Chapters available

  • Overview
  • About HEM
  • Decision timeline
  • Source use and influence
  • Information needs by source
  • Information needs benchmark
  • Marketing strategy
  • Clearing

Filters available

  • Year
  • Gender
  • Nationality
  • Fee status
  • Ethnicity
  • Social Grade
  • School Type
  • Family member been to university
  • UCAS tariff
  • Home region
  • UG uni region
  • UG uni group
  • Desired PG institution’s uni group
  • Prefer FT or PT PG course
  • PG consideration stage
  • PG subject area of most interest
  • JACS 3.0 subject areas applied to/interested in (UG (pre-)applicants)
  • First choice JACS 3.0 subject areas (UG applicants)
  • UG JACS 3.0 subject area (students)
  • Respondent type

 

Subscription includes

 

Available to purchase now! Major data release – every April

Please enquire – you might be eligible for an early bird discount!

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Contact Andreanne for more information Andreanne.Orsier@YouthSight.com