Unrivalled youth access

Our Panel Services Team is dedicated to helping other research agencies & marketing services agencies to access our 135,000 strong OpinionPanel Community, the UK’s largest and best recruited panel of young people, students and young professionals. We process hundreds of projects every year, supplying most of the UK’s large (and small) research businesses.


How we help

We can help the research industry with both quantitative and qualitative projects through: Online sample provision; Field & tab; Qualitative recruitment; voxpops and Online communities.

Our dedicated project management team have built up a reputation for responding quickly to all enquiries, providing realistic estimates of feasibility and turnaround and keeping clients well informed at all times.


We care who we recruit

We really care who joins The OpinionPanel Community, so we partner with high quality, niche organisations such as UCAS Media to help attract the respondents most needed.  Our Community Team also engage in extensive social media marketing in the cause of high quality recruitment.  And we guard against multiple identities by verifying the home addresses of younger members (we send incentives as vouchers in the post, which costs a bit more but allows us to find duplicates.)  For student members we also collect unique ac.uk email addresses.


Real people deserve real rewards

Every member of The OpinionPanel Community receives clear and decent incentives for every survey they take part in.  We reject complex and opaque points systems (which usually make respondents feel cheated) and instead offer a simple one or two points (worth £1 or £2) for every online survey completed, or up to £30 for online communities, co-creation exercises and focus groups. Treating people with respect and recognising the extent of their involvement improves survey diligence, response rates and validity while decreasing questionnaire speeding, straight-lining and other satisfying behaviour.

Our youth focus makes us relevant and compelling

Over 75% of our panellists are members of no other UK research communities.  That’s because our offer is different.  Our surveys are interesting, the articles on our website are user-generated and highly provocative.  We frequently provide survey feedback and much of our work ends up in the public domain.  And we don’t fish for new panellists in the same places as other panel companies. This all helps cultivate a sense of community and purpose. Which in turn impacts on engagement and panel tenure and drives our exceptional user satisfaction – our Feefo satisfaction score is generally around 4.7 / 5 (about 94%) satisfaction.

Who we work with