TREND DATA | INSIGHT & ANALYSIS | FACE-TO-FACE ENGAGEMENT.
SYN is your expert companion in understanding Millennials. Updated every 60 days, it delivers fortnightly insight reports, your own annual youth strategy presentation with a senior researcher, guided discussions with Millennials and 12 months’ access to our data on 100+ key topic areas.
SYN provides the very latest insights, data and analysis so you can target and position correctly to win the hearts and minds of young customers. It is built on thousands of interviews with our very own panel (the UK’s largest youth research community), so you get to view market trends from every angle.
SYN Delivers a 360° view of Millennials & Gen Z
Trend data since 2015
We interview 1,000 16 – 24 year olds every two months ensuring our bank of 2000+ data points is bang up-to-date. Explore everything from media consumption and health & well being, to favourite brands and future aspirations.
Youth insights and personalised reports
Fortnightly reports and quarterly trends analysis on our data – so you don’t need to crunch the numbers. Our topical monthly voxpops bring the reports to life and last but not least, an annual personalised report with your goals in mind to help align your marketing strategy.
A needs-focused workshop
Led by an experienced YouthSight researcher, we’ll present a workshop helping you identify and gain cut-through in your market, based on our data, tailored to the needs of your team.
Face to face engagement
Meeting your market completes the 360 degree view SYN provides. You’ll be invited to ‘Meet the Millennial’ guided breakfast discussion groups and even the chance to pitch a research question on our next wave of interviews.
Explore trend data on 100s of topics including…
To discuss the SYN topic areas in detail, please contact Josephine Hansom
- Every two weeks a Spotlight report highlighting an interesting data point and explaining what it means for you
- Once a month a new Video-reel made up of vox pops focusing on a specific topic – easy to share with colleagues
- Every 60 days a summary of the Key findings from the latest survey wave
- Every 60 days the ability to pitch your questions to our panel as we keep five questions in each survey wave for SYN clients
- Once a quarter a Trends briefing highlighting the most recent youth trends that could impact your business
- Once a quarter an invitation to a Meet the Millennials breakfast session
- Once a month we come into your organisation and run a tailored Workshop aimed to put young people onto the agenda and challenge your team to see how well they know young people (we have a quiz!)
- Once a year we produce a Personalised profiling report based on your business, identifying and profiling who is your target youth consumer, how to reach them and how to influence them
Three levels of membership to suit your needs
|Data hub - all waves of data since 2015 on 100s of key market metrics|
|Real insights breakfast sessions - guided group discussions|
|Insight hub - analysis reports, voxpops and trends briefings|
|Pitch your questions to our youth panel|
|Youth targeting report - to target your market|
|Youth culture presentation workshop - a customised presentation based on the needs of your team|
For pricing, please contact firstname.lastname@example.org
Clients we’ve helped