Base your decisions on solid market evidence, not the latest hipster fads.

SYN is your expert companion in understanding Millennials & Gen Z. Updated every 60 days, it delivers fortnightly insight reports, your own annual youth strategy presentation with a senior researcher, guided discussions with Millennials & Gen Zs and 12 months access to our data on 100s of key topic areas.

SYN provides the very latest insights, data and analysis so you can target and position correctly to win the hearts and minds of young customers.



SYN Tracks:

Everything! But here are a few key topics…

Get in touch to see all the topics we cover



SYN Delivers a 360° view of Millennials & Gen Z


Trend Data

Trend data since 2015

We interview 1,000 16 – 24 year olds every two months ensuring our bank of 2000+ data points is bang up-to-date. Explore everything from media consumption and health & well being, to favourite brands and future aspirations.


Youth insights and personalised reports

Youth insights, vox pops and personalised reports

Fortnightly reports and quarterly trends analysis on our data – so you don’t need to crunch the numbers. Our topical monthly voxpops bring the reports to life and an annual personalised report with your goals in mind to help align your marketing strategy.


Face-to-face engagement

A needs-focused workshop

Led by experienced YouthSight researchers, putting young people on the agenda for your organisation. We will help you gain cut-through and connect with the youth of today.


SYN Perks

(click to expand)


– Every two weeks –

Spotlight report highlighting an interesting data point and explaining what it means for you

– Once a month –

New Video-reel made up of vox pops focusing on a specific topic

– Every 60 days –

5 Key findings from the latest survey wave

The chance to pitch your own burning questions to our youth panel

– Once a quarter –

A Quarterly briefing highlighting the most recent youth trends that could impact your business

An invitation to a Real Insights Breakfast Sessions to meet your target audience face to face

– Once a year –

We run a tailored Workshop aimed to put young people onto the agenda and challenge your team to see how well they know young people

We produce a Youth Targeting Report based on your business, identifying and profiling who is your target youth consumer, how to reach them and how to influence them



Three membership levels


Gold Silver Bronze
Data hub - all waves of data since 2015 on 100s of key market metrics
Real insights breakfast sessions - guided group discussions
Insight hub - analysis reports, voxpops and trends briefings
Pitch your questions to our youth panel
Youth targeting report - to target your market
Youth culture presentation workshop - a customised presentation based on the needs of your team

For pricing, please get in touch




Clients we’ve helped