Base your decisions on solid market evidence, not the latest hipster fads.

SYN is your expert companion in understanding Millennials. Updated every 60 days, it delivers fortnightly insight reports, your own annual youth strategy presentation with a senior researcher, guided discussions with Millennials and 12 months’ access to our data on 100+ key topic areas.

SYN provides the very latest insights, data and analysis so you can target and position correctly to win the hearts and minds of young customers. It is built on thousands of interviews with our very own panel (the UK’s largest youth research community), so you get to view market trends from every angle.



SYN Delivers a 360° view of Millennials & Gen Z


Trend Data

Trend data since 2015

We interview 1,000 16 – 24 year olds every two months ensuring our bank of 2000+ data points is bang up-to-date. Explore everything from media consumption and health & well being, to favourite brands and future aspirations.


Youth insights and personalised reports

Youth insights and personalised reports

Fortnightly reports and quarterly trends analysis on our data – so you don’t need to crunch the numbers. Our topical monthly voxpops bring the reports to life and last but not least, an annual personalised report with your goals in mind to help align your marketing strategy.


Face-to-face engagement

A needs-focused workshop

Led by an experienced YouthSight researcher, we’ll present a workshop helping you identify and gain cut-through in your market, based on our data, tailored to the needs of your team.

Face to face engagement

Meeting your market completes the 360 degree view SYN provides. You’ll be invited to ‘Meet the Millennial’ guided breakfast discussion groups and even the chance to pitch a research question on our next wave of interviews.



Explore trend data on 100s of topics including…



To discuss the SYN topic areas in detail, please contact Josephine Hansom



SYN Perks



Three levels of membership to suit your needs


Gold Silver Bronze
Data hub - all waves of data since 2015 on 100s of key market metrics
Real insights breakfast sessions - guided group discussions
Insight hub - analysis reports, voxpops and trends briefings
Pitch your questions to our youth panel
Youth targeting report - to target your market
Youth culture presentation workshop - a customised presentation based on the needs of your team


For pricing, please contact



Clients we’ve helped