Fee increase outweighed by a return on investments

Posted on 16th February 2012 by Youth

OpinionPanel’s recent research on the affect of university tuition fees on applicants was cited in a Times Higher Education article. The research highlighted the importance of a return on investments by universities to new applicants in that their university choice hinges more on what they perceive they will gain afterwards such as good employment.

The THE piece starts:

Almost a quarter of all students have changed their thinking on where to attend university owing to higher tuition fees, according to a new study of applicants.

That proportion rose to more than a third of those from poorer backgrounds with lower predicted grades, a survey of prospective students by university marketing advisers OpinionPanel found.

However, fee levels themselves are still unlikely to be the deciding factor when students choose an institution, with a bigger shift towards the perceived “return on investment” to be gained by studying on a particular course.

The survey attempts to look at how the tripling of tuition fees has affected the decisions of those still planning to go into higher education.

You can read the rest of the article here.

For more information on the research please click here.

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