Free Webinar & Comparative Reports On Millennials In The U.S. & U.K. Released By YouthSight & YPulse

Posted on 7th November 2017 by Youth

The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influencer marketing and workplace strategies.

London, 6th November, 2017 – YouthSight & Ypulse, leading youth researchers based in the U.K. and the U.S, have teamed up to release two reports comparing Millennials on two essential topics to brands: influencer marketing and workplace behavior. Free webinars exploring each report are offered on November 14th and Novemeber 21st!

Research tapped into YouthSight’s and Ypulse’s proprietary research panels of young consumers to conduct two comprehensive surveys among 1,000 Millennials in the U.S. and 1,000 in the U.K. The joint research provides in-depth data and insight on two vital trends:

 

The Influencer Effect – 14th November, 11am

Register here

Brands are clamoring to strike partnerships with the “online-famous” in an effort to reach the ever-elusive ad-skipping Millennials. While brands race to understand the effectiveness of this emerging tactic, we went straight to the source, asking young consumers in the U.K. and U.S. what they really think about influencers and influencer marketing.

 

The Millennial Employee Handbook – 21st November, 11am

Register here

Either you’re employing the largest workforce in history or you’re a part of it—and it’s undeniable that Millennials are reshaping the 9-to-5. Our Millennial Employee Handbook outlines what the future of the job market will look like, detailing what Millennials in the U.K. and U.S. value in the workplace, who the next generation of managers are, how they plan to pursue their passions, and what workplace trends are worth investing in (or not) right now.

 

Sign up for the free webinars here:

Influencer Effect, 14th November at 11:00 GMT :- http://bit.ly/2ir9vrn 

Millennial Employee Handbook, 21st November at 11:00 GMT :- http://bit.ly/2zf8SuY

The webinars will be hosted by YouthSight’s Head of Youth Research & Insight, Josephine Hansom and YPulse’s Trends Editor & Strategic Consultant, MaryLeigh Bliss.

Ben Marks, Director of YouthSight:

“in their respective markets (The US and the UK) YP and YS are each long-established and successful youth insight consultancies. From our perspective it’s been great to join forces with the talented YP team and produce something that’s pretty rare; accurate comparative international data on Millennials, the world’s most important consumer segment.”


 

ABOUT YOUTHSIGHT

Based in London, YouthSight helps clients see the world through the eyes of young people, students and young professionals. Our three specialist practice teams provide the insights and data that universities, brands and policy-makers, market research and advertising agencies need.

 

ABOUT YPULSE
Based in New York, Ypulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services.

 

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