Free Webinar & Comparative Reports On Millennials In The U.S. & U.K. Released By YPulse & YouthSight

Posted on 19th September 2017 by Youth

The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influencer marketing and workplace strategies.

New York, September 14, 2017 – Ypulse and YouthSight, leading youth researchers based in the U.S. and the U.K, have teamed up to release two reports comparing Millennials on two essential topics to brands: influencer marketing and workplace behavior. Free introductory webinars exploring each report are offered on September 26th!

Research tapped into Ypulse’s and YouthSight’s proprietary research panels of young consumers to conduct two comprehensive surveys among 1,000 Millennials in the U.S. and 1,000 in the U.K. The joint research provides in-depth data and insight on two vital trends:

 

  The Influencer Effect

Brands are clamoring to strike partnerships with the “online-famous” in an effort to reach the ever-elusive ad-skipping Millennials. While brands race to understand the effectiveness of this emerging tactic, we went straight to the source, asking young consumers in the U.S. and U.K. what they really think about influencers and influencer marketing.

 

  The Millennial Employee Handbook

Either you’re employing the largest workforce in history or you’re a part of it—and it’s undeniable that Millennials are reshaping the 9-to-5. Our Millennial Employee Handbook outlines what the future of the job market will look like, detailing what Millennials in the U.S. and U.K. value in the workplace, who the next generation of managers are, how they plan to pursue their passions, and what workplace trends are worth investing in (or not) right now.

 

Sign up for the free webinars here:

Influencer Effect, Sept 26th at 1:00pm EST:- http://bit.ly/webinar-influencer

Millennial Employee Handbook, Sept 26th at 1:30pm EST:- http://bit.ly/webinar-workplace

The webinars will be hosted by YPulse’s Trends Editor & Strategic Consultant, MaryLeigh Bliss and YouthSight’s Head of Youth Research & Insight, Josephine Hansom.

Ben Marks, Director of YouthSight:

“in their respective markets (The US and the UK) YP and YS are each long-established and successful youth insight consultancies.  From our perspective it’s been great to join forces with the talented YP team and produce something that’s pretty rare; accurate comparative international data on Millennials, the world’s most important consumer segment.”


 

ABOUT YPULSE
Based in New York, Ypulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services.

 

ABOUT YOUTHSIGHT

Based in London, YouthSight helps clients see the world through the eyes of young people, students and young professionals. Our three specialist practice teams provide the insights and data that universities, brands and policy-makers, market research and advertising agencies need.

 

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