About YouthSight

YouthSight (formerly OpinionPanel) is a market research agency specialising in research with students and young people. We own the consumer access panel for higher education, including:

  • 18,000 applicants
  • 60,000 current students
  • 16,000 graduates

We’ve completed hundreds of projects for HE clients, helping over 90 universities and HE organisations obtain the insights and data they need to drive important decisions.

YouthSight undertakes a variety of projects, ranging from supplying sample and ‘field and tabs’ to large customised full-service projects. In addition to Higher Expectations, some recent examples include:

  • PGT+BE — using behavioural economics to understand how students really make their PGT decisions
  • Prospective student decision-making & understanding key influencers – parents, teachers, etc
  • Impact of fees/financial support/incentives
  • Decliners/Acceptors studies
  • Student experience/satisfaction
  • Course development & naming/Portfolio review
  • HE branding
  • Alumni engagement