Is the prospectus dead?
In her talk, which was entitled ‘Is the Prospectus Dead?’, Andréanne used unique YouthSight research findings to address – and answer — this vital question for university marketing departments. The presentation covered:
- The cost of the paper prospectus and alternatives
- Data on the decline in most other paper forms of communication
- The conversion model (prospective to student)
- Applicants’ online lives
- Trends in usage of paper prospectuses
- Trends in influence of paper prospectuses
- Reasons for using paper prospectuses
If you would like to see Andreanne’s slides or find out more about the data sets underlying her presentation including our HE Marcomms Monitor, please email email@example.com or call 020 7374 0997
Tagged As:Events/ Conferences University Choice Youth Trends
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