YouthSight fieldwork and data analysis powers HEPI’s latest report on The Academic Experience of Students in English Universities

Posted on May 17, 2012 by YouthSight

The Higher Education Policy Institute (HEPI) published its latest report on the Academic Experience of Students in English Universities. Based on 9,000 interviews with full time undergraduate students at English universities, the fieldwork and data analysis were completed by YouthSight. This is the fourth wave of research. Larger waves were undertaken for HEPI by YouthSight (OpinionPanel) in 2006 and 2007. A small, supplementary study based on just 1000 interviews was … Continue reading →

Posted in Announcements, Press, Research | Tagged Academic reputation, BBC Online, Student Experience, The Times Higher, University Lifestyle | Leave a reply

Feedback on the first ‘Unpicking your university brand’ breakfast roundtable event

Posted on May 14, 2012 by YouthSight

The first of three breakfast roundtable sessions on “Unpicking your university brand” took place last Friday. Held at the Institute of Education (IoE) in London, it was a fascinating event. Lots of constructive sharing of ideas – and frustrations. Feedback was very positive. All attendees are now being invited to join a special LinkedIn group to pick up the research findings and connect with peers and colleagues from that (and … Continue reading →

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ROI increasingly driving student choice, even among the AABs

Posted on May 9, 2012 by YouthSight

Analysis of YouthSight’s latest Higher Expectations survey data shows that the 2011/12 cohort of new full time undergraduates made their university choices in substantially different ways to their predecessors. Read the detail here. Despite being unaffected by the new high tuition fee regime, last years’ new cohort of undergraduate starters were more influenced by ROI factors than any of the previous years we’ve monitored. The importance of future employability has … Continue reading →

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THE Student Experience Survey – Well done Dundee!

Posted on April 26, 2012 by YouthSight

The University of Dundee has come top in the Times Higher Education’s (THE) annual Student Experience Survey today. We polled 14,000 students on behalf of the THE on how they rated their university’s performance across 21 categories that matter to them most. These range from the quality of staff and lectures to social life and accommodation. Dundee beat last year’s winner Loughborough University to the top spot this year. They … Continue reading →

Posted in Announcements, Press, Research | Tagged Academic reputation, Loughborough University, Social life, Student Experience, The Times Higher, University facilities and campuses, University Lifestyle, University of Dundee | Leave a reply

The Sodexo University Lifestyle guide 2012

Posted on April 25, 2012 by YouthSight

The Sodexo University Lifestyle guide 2012 was recently released. It’s a really useful 91-pager available free of charge here. YouthSight conducted the fieldwork and data analysis based on a highly representative set of quotas. In total 2000 interviews were completed with UK representative targets for course year, age, gender and university type (Russell Group, Pre 1992 HEIs, Post 1992 and specialist HEIs). There are sections on key reasons for going … Continue reading →

Posted in Announcements | Tagged Sodexo, University Lifestyle | Leave a reply

YouthSight introduces Bright Young Minds: a new research profiling tool for co-creation with young people

Posted on April 14, 2012 by YouthSight

Daily Research News Online no. 15293 – YouthSight Launches Co-creation Tool YouthSight, the specialist student and youth insight agency (formerly OpinionPanel) have devised a new research tool based on their unique panel of 115,000 young people aged 16-28. The tool, called Bright Young Minds, has been developed specifically for people involved in new product development (NPD) and innovation, in particular researchers, marketers, brand specialists, designers and policy makers. Based on … Continue reading →

Posted in Announcements, Press | Tagged Bright Young Minds, Bright Young Things, Profiling, Segmentation, Student / Youth Marketing | Leave a reply

Unpicking your university brand – a breakfast roundtable

Posted on April 13, 2012 by YouthSight

With the new fees regime re-casting the HE market place, the implications for university brands are significant. To help you understand how your university brand can attract and retain students and other stakeholders, YouthSight is holding a series of breakfast roundtable discussions for senior marketing, insight, strategy & communications professionals at UK universities. Each session will kick off with fascinating new research findings that explore consumer attitudes to HE reputation … Continue reading →

Posted in Announcements, Events | Tagged Academic reputation, Breakfast Round Tables, Higher Education Market, Higher Expectations, Student / Youth Marketing, University branding | Leave a reply

Mr Web – YouthSight Launches Co-creation Tool

Posted on April 12, 2012 by YouthSight

Daily Research News Online by Mr Web covers YouthSight news on the introduction of our new co-creation tool called ‘Bright Young Minds’… “London-based YouthSight has introduced a new co-creation tool called ‘Bright Young Minds’, which segments the ‘best and brightest’ students and young people from its OpinionPanel Community for projects including new product development and innovation. Founded in 2004 as OpinionPanel, YouthSight initially focused on the UK university student market, … Continue reading →

Posted in Announcements, Press | Tagged Bright Young Minds, Bright Young Things, Co-creation, Profiling, Segmentation | Leave a reply

Research Live – YouthSight unveils segmentation tool

Posted on April 12, 2012 by YouthSight

Research Live covers YouthSight news on the launch of Bright Young Minds, a profiling tool which segments panel members into five categories: Connecteds, Creatives, Curious Minds, Market Mavens and Civic Activists. The Research Live piece starts: “YouthSight, formerly OpinionPanel, has launched a profiling tool to identify the ‘Bright Young Minds’ within its panel of 115,000 people aged 16 to 28. Bright Young Minds segments panel members into five categories: Connecteds, … Continue reading →

Posted in Announcements, Press | Tagged Bright Young Minds, Bright Young Things, Segmentation | Leave a reply

Tuition fees have little impact on university applications

Posted on March 16, 2012 by YouthSight

Research carried out by YouthSight shows that other factors are viewed as more important in the applicant decision making process than tuition fees. Student website StudentNewspaper.org published an article based on our research… “University applicants expecting good A-level results do not decide where to apply based on tuition fees, an Opinion Panel survey suggests. According to the survey, prospective students applying this year have placed more emphasis on course suitability, … Continue reading →

Posted in Announcements, Press | Tagged rebrand, YouthSight | Leave a reply