Student, youth & young professional research

The Student Vote 2014

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YouthSight’s most recent polling of higher education students shows student opinions have remained relatively stable over the last year, and that students take a more left-wing and pro-European stance than the general electorate. Labour continues to be the preferred party, followed by the Conservatives. The Green Party now consistently takes third place, with the Liberal Democrats proving increasingly unpopular with students. This wave of research also included topical questions on … Continue reading

Higher Education Research Snippets – March 2014 – Snippet 12
What’s the only thing that has become less important in the undergraduate decision making process?


We’ve been measuring what new undergraduate starters regard as being most important in their decision making process for 8 years.  In that time, nearly every one of the 42 factors we evaluate has grown in importance.  That is, except for the recommendations by family, teachers / careers advisors and current or previous students. In Figure 1 below we’ve indexed how importance factors have changed since 2007 (please note this excludes … Continue reading

How has debt from higher fees changed the student experience?

Sodexo Student Lifestyle Survey

Huffington Post, The National Student and THE have reported on a student lifestyle survey carried out by YouthSight on behalf of Sodexo, which investigates the impact of higher tuition fees on student life.  The Sixth Sodexo University Lifestyle Survey, quizzed those students paying £9,000 a year at university to identify and track trends in key non-academic areas of university life. YouthSight’s uniquely detailed analysis highlighted key areas of dissatisfaction and … Continue reading

RetailWeek Live!

Event date: Wednesday 12th March 2014
Organiser: RetailWeek
Location: The Hilton London Metropole,
Participation: Speaking

RetailWeek Live!

We’ll be sharing exclusive research on the perception of the retail industry as a career amongst young people. Our very own Anna Peters (Co creation Director of our sister agency Bright Young Minds) will then host a live session with young people and Helen Miller (Head of Head of Development at ShopDirect) sharing their thoughts on the retail industry as a career for today’s graduates: Is the retail industry an … Continue reading

YMS 2014

Event date: Wednesday 26th March 2014
Organiser: YouthMarketingStrategy
Location: Royal College of Physicians
Participation: Speaking

YMS 2014 featured

We’ll be attending the YMS again but this time we’re speaking! Our sister agency, Bright Young Minds will be talking on co-creation and it’s effectiveness of disrupting the innovation process.  To find out more about the event click here.

YouthSight MD Ben Marks on university branding in latest edition of University Business magazine

Publisher: University Business magazine
Publication date: January 2014
Title: YouthSight MD Ben Marks on University Branding in latest edition of University Business magazine

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January 2014′s edition of University Business magazine sees YouthSight’s MD, Ben Marks arguing, “…there is a consensus growing within institutions that establishing a credible, honest brand that both chimes with stakeholders and gives structure and direction to institutional aspirations can help the HEI to show itself off as a unique – or at least pretty special – place, in what is a crowded market” Other contributors to Damon Jones’ article … Continue reading

Higher Education Research Snippets – December 2013 – Snippet 11
Is your institution getting across its message on future employability?

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Future employability statistics now play a major role in prospective students’ decision-making, feeding into, amongst other things, league tables, Key Information Sets and HEI promotional materials. As HEIs prepare to undertake DLHE surveys to substantiate their 2013 employment outcomes, we thought it would be timely to look at how well universities are getting their message across on future employability. We found a very variable picture. Some universities do a great … Continue reading

The Market Insight Forum 2014

Event date: Wednesday 4th June 2014
Organiser: Richmond Events
Location: Royal College of Physicians
Participation: Attending as supplier

The Market Insight Forum - 7 years

The Market Insight Forum combines a conference for ‘research buyer’ delegates e.g. research and insight directors – with a forum that matches delegates to selected research suppliers. YouthSight will be attending at a research supplier. We look forward to meeting lots of delegates!


Event date: Wednesday 13th November 2013
Organiser: eight&four
Location: Jewel Piccadilly 4-6 Glasshouse Street
Participation: Speaking

thinkup featured

Anna Peters, Co creation Director of our sister agency Bright Young Minds, gave a talk on ‘how to connect with young people via digital.’ The event was warmly attended and Anna’s references to Jungian theory were not only thought provoking but left food for thought.