YouthSight’s most recent polling of higher education students finds that whilst wider opinion polls suggest the UK electorate is moving further to the right, there is little evidence to suggest this or the recent surge in support for the United Kingdom Independence Party (UKIP) has been felt across university campuses. This is reflected in students’ continued and clear preference for Labour, with UKIP ranking only fifth in their choice of … Continue reading
In the new high fees environment, do students get value for money? 17,000 student interviews by YouthSight help Which? and the Higher Education Policy Institute answer this important question Students at some universities study for an average of just 20 hours a week, while others are working for 40 hours or more, new research by Which? and the Higher Education Policy Institute (HEPI), reveals. Their survey, “2013 Student Academic … Continue reading
The University of East Anglia has come top in the Times Higher Education’s (THE) annual Student Experience Survey today. The survey was based on the views of 12,000 students across the country, taken between October 2011 and July 2012. Participants were asked to rate their institution, based on a seven-point scale, against 21 criteria, ranging from campus environment and student welfare to helpfulness of staff and class sizes. Differences … Continue reading
Our latest research shows that Open Days are becoming increasingly – and significantly – more important in the applicant decision-making process. Our Higher Expectations study (which examines the importance of a wide range of key decision-making influencers), clearly demonstrates their growing importance over the past few years. The latest results for the undergraduate cohort who started in September (Figure 1 below) show that ‘the open day generally’ was more important … Continue reading
The University of East Anglia came top in the Times Higher Education’s Student Experience Survey today. This is their first time at the top of the list, although they have featured in the top ten every year since 2007/08. Check out some of the press clippings. Ben Marks, Managing Director at YouthSight said, “We’re delighted to be running the fieldwork and analysis for this survey on behalf of Times Higher … Continue reading
Event date: Tues 16th April 2013
Location: LSO St Lukes, London
We will be exhibiting at the Youth Marketing Strategy conference for the first time, this year. If you’re booked to attend, we look forward to seeing you there. If not, do consider signing up, it’s a good agenda (even though we’re not on it this time!) …You can book a place here http://2013.youthmarketingstrategy.com/ Some pictures of the event
Event date: Wednesday 26th to Thursday 27th June 2013
Organiser: Marketing Week
Location: The Grand Hall, Olympia
YouthSight will be on-hand at the Insight (Marketing Week Live) Exhibition, once again this year. We’ll be at stand F138 – you won’t miss us as our new orange stand livery will probably be the brightest backdrop there! It’s free to attend and well worthwhile. We look forward to seeing old customers and new alike!
Net Promoter Scores (NPS) have been touted as the ‘Ultimate Question’ for business leaders because of their strong positive correlation with revenue growth. Bain & Co, the co-developers of the metric, claims that companies and organisations with the highest scores in a sector can expect to grow at over twice the rate of competitors1. With so much currently at stake for the HE sector, we wanted to find out which … Continue reading
The Student Loans Company has commissioned YouthSight to carry out several ad-hoc research projects to support its media campaigns. Past projects for the Student Loans Company have, for instance, included a widely publicised study on Facebook phishing campaigns targeted at university Freshers.
YouthSight has been commissioned by a post-1992 university to help them improve their understanding of the international postgraduate marketplace via secondary research.