Event date: Wednesday 13th November 2013
Location: Jewel Piccadilly
4-6 Glasshouse Street
Anna Peters, Co creation Director of our sister agency Bright Young Minds, gave a talk on ‘how to connect with young people via digital.’ The event was warmly attended and Anna’s references to Jungian theory were not only thought provoking but left food for thought.
Event date: Thursday 28th November 2013
Organiser: Market Research Society
Location: Radisson Blu Edwardian, 91
We will be attending the MRS Kids & Youth Research conference for the second time. If you’re booked to attend, we look forward to seeing you there.
We’re moving! On Friday 29th November we’ll be moving offices from Highbury & Islington to: 6th Floor, Crystal Gate, 28/30 Worship Street, London EC2A 2AH Telephone (unchanged): 020 7288 8789 Emails unchanged We’ll tweet pictures of our new office when we get there! Please note, we’ll have limited internet access on Friday afternoon and just one telephone line into the office on Monday 2nd December. Sorry about the inconvenience (BT … Continue reading
PGT+BE Using behavioural economics (BE) to understand how students really make their taught postgraduate (PGT) decisions Overview We’re pleased to offer HE clients access to our new research syndicate, ‘PGT+BE’, which will provide institutions with a comprehensive understanding of how UK-based prospective students really make their taught postgraduate (PGT)decisions. Our syndicated research study costs £3,250 for all three elements: All elements of the study are available NOW (from October 2013) … Continue reading
Publication date: 28th November 2013
Title: YouthSight shows how to tap irrational postgrad decision-making
THE has reported on research carried out by YouthSight about irrational decision-making for taught postgraduate courses. Universities are being offered research on how to use the irrational side of student decision-making to attract more taught postgraduates. A report by market research firm YouthSight seeks to use insights from behavioural economics to understand taught postgraduate choices. Read the rest of the article here.
Josephine Hansom joins YouthSight, the specialist youth, student and young professional research agency to head up the Brands, Policy and Professional team. Josephine joins after nearly seven years at GfK, first as a qualitative research manager then as an Associate Director with global responsibility for digital innovation. Josephine’s remit is to continue YouthSight’s growth in full-service provision in these areas. YouthSight’s Managing Director Ben Marks commented, “Josephine makes a fantastic … Continue reading
Event date: Wednesday 26th March 2014
We’ll be attending the YMS again but this time we’re speaking! Our sister agency, Bright Young Minds will be talking on co-creation and it’s effectiveness of disrupting the innovation process. To find out more about the event click here.
On 15th November 2013 the Institute of Physics (IOP) released a new report prepared by YouthSight, the specialist student, youth and young professional research agency. “The impact of tuition fees on prospective physics students 2013” builds on last year’s report by YouthSight for the IoP, “Gravitating towards physics: How will higher fees affect the choices of prospective physics students?” The new report sets out to establish trends amongst potential physics students … Continue reading
November’s Snippet is based on findings from our latest syndicated research study, PGT+BE: Using behavioral economics (BE) to understand how students really make their taught postgraduate (PGT) decisions. Although our PGT+BE study is wide-ranging, this Snippet will focus on just one narrow area – the issue of fee sensitivity. Tuition fees are, of course, part of a complex ‘return on investment’ assessment that prospective students make when choosing whether or … Continue reading
ESOMAR recently featured a short article by Anna Peters, co-creation director at our sister agency, Bright Young Minds. We republish it in full below. An industry is: Economic activity concerned with the processing of raw materials and manufacture of goods in factories. A profession is: A paid occupation, esp. one that involves prolonged training and a formal qualification. Established, powerful, and with bodies such as ESOMAR and MRS doing a … Continue reading