Student, youth & young professional research

YouthSight launch PGT Plus: the UKs most comprehensive market research on PGT considerers

PGTPlus edit 161014-1

PGT Plus 2014/15 is a reboot of last year’s highly successful PGT + BE study. We believe PGT Plus is the UK’s most comprehensive market research available on PGT considerers. PGT Plus offers unique understanding and new approaches to communicating findings in complex environments. The insight is built from over 4,000 interviews, including 600 that reveal the real intentions of the ‘high-fees’ generation. If you’re interested please email James MacGregor … Continue reading

Are young people hacked off with data security?


By Josephine Hansom, Head of Brand, Policy and Professional research In the wake of the recent celebrity iCloud nude photo hacking, YouthSight is sharing previously unreported data about how young people view their own online personal data security. We found that social media appears to be resilient to data security threats despite the stated concerns of young people. For young people, the link between social media and personal data security … Continue reading

WIRED 2014: Next Generation

Event date: Saturday 18th October, 2014
Organiser: Wired Events
Location: Tobacco Dock
Participation: Media partners


YouthSight is proud to be a media sponsor of this year’s WIRED2014: Next Generation conference. The event will feature an incredible range of speakers to inspire young minds. From artists and musicians merging creativity and technology, to coders and designers finding new areas of exploration, you’re unlikely to find such a diverse line-up anywhere else. The conference will be attended by young people aged 12 to 18 years old on … Continue reading

YouthSight HE Director on Radio 4 discussing the link between student retention and satisfaction


BBC Radio 4’s You & Yours recently invited YouthSight’s James MacGregor, Director of Higher Education Research, onto the programme to discuss our research on how universities can tackle the problem of students dropping out. Our research found a strong correlation between how welcome students are made to feel in their first few weeks and their likelihood of dropping out.  In the new system where a university’s funding is in part … Continue reading

YouthSight wins Market Research Society’s 2014 Operations Award for Data Collection

winner data collection

YouthSight are proud to announce that we have won the British Market Research Society’s 2014 Operations Awards in the Data Collection category. Our submission was based on our complete redesign of our web survey interface, making it fully responsive, great to look at and a joy to use on desktop PCs, laptops, tablets and mobiles. This major investment was one of the pillars of our “Mobile First” strategy, recognising that … Continue reading

YouthSight’s September student voting poll featured exclusively in The Conversation


YouthSight’s recent research on student voting intentions has been exclusively featured in The Conversation. Although there has been a surge in support within the general population for Scotland gaining independence through their ‘Yes’ campaign, the frequent poll conducted on UK students suggests that students eligible to vote in the Scottish independence referendum are less inclined to share this opinion. Please click here to view the full article as featured on … Continue reading

Hiring STEM graduates – a research presentation

Event date: Tuesday 16th September 2014
Organiser: Graduate Recruitment Bureau (Graduate Recruiters Network)
Location: London, EC2V
Participation: Speaking


Josephine Hansom, Head of Brand Policy and Professional will be addressing the Graduate Recruiters Network – a private network of Graduate Recruitment Bureau clients on the topic of hiring Science, Technology, Engineering and Maths (STEM) graduates.  Here’s the preview: Hiring STEM graduates? * Puzzled about their behaviour? * Need an edge over your competition to reach this highly prized audience? Demand for Science, Technology, Engineering and Maths (STEM) graduates hasn’t … Continue reading

Student vote update September 2014


Research highlights Scottish referendum The recent surge in support for the ‘Yes’ campaign is not reflected within the student vote. Students eligible to vote in the Scottish independence referendum are less likely to vote ‘Yes’ but more likely to be undecided than voters overall UK overall Across the UK as a whole, YouthSight’s most recent polling of higher education students finds Labour are still the preferred party The Green Party … Continue reading

YouthSight research on early student experience featured in Times Higher Education

Publisher: Times Higher Education (THE)
Publication date: August 2014
Title: Warm welcome encourages students to stay the course


YouthSight’s recent poll on 10,300 British students was featured twice, exclusively in the Times Higher Education (THE). The poll quizzed students about their satisfaction with their university in the first four weeks of term, to explore the impact of ‘first impressions’ on student dropout rates. Those universities which nurtured a more positive first impressions in their undergraduates were more likely to have higher retention rates. The University of Cambridge, University … Continue reading