Student, youth & young professional research

YouthSight selected as finalists for prestigious MRS Award

finalist data collection copy

YouthSight are proud to announce that we have been chosen as a finalist in the Market Research Society’s 2014 Operations Awards for developing and launching a truly innovative, responsive layout for our surveys. We run the UK’s largest youth and student research panel. Our respondents are digital natives who do not care about technological limitations in the off-the-shelf packages our industry uses. They rightly expect any website to just work … Continue reading

YouthSight’s research on student voting featured in The Telegraph


YouthSight conducts regular research into student voting intentions and preferences. The most recent wave of research was designed in close collaboration with Professor Tim Bale of Queen Mary, University of London and included a special section focused entirely on student attitudes to Ukip.  The resultant data was analysed by Professor Bale and results were published in The Telegraph. Below we reproduce Professor Bale’s article (posted with his kind permission). Our … Continue reading

Students soundly reject UKIP


New research by YouthSight conducted 6th June to 10th June 2014 has shown that students clearly reject UKIP. Prior to the May 2014 European elections, UKIP were polling 5% among students, but this support has now dropped to 3%. This puts UKIP in 5th place amongst students, behind Labour (34%), the Conservatives (21%), the Green Party (18%) and the Liberal Democrats (7%).  This is a stark contrast to the overall … Continue reading

Marketing Week Live 2014


If you’re coming to Marketing Week Live this year, do drop by and say hi! IT’S FREE ENTRY! We will be showcasing the best of our work and answering queries about how to tap into youth markets. We’re at stand E282 (look for the bright orange signage). Get in touch with Tatenda if you want to arrange a meeting with anyone from the team. We’d love to see you .

VIDEO – The youth marketing paradigm shift – it’s now all about Creativity, Irreverence & Authenticity

Location: YMS Conference 2014

YMS Screenshot

In March, YouthSight spoke at this year’s Youth Marketing Strategy (YMS) conference. YMS is an industry summit that brings together the best minds, top brands and the edgiest agencies involved in the fast-moving world of youth marketing. The event showcased how brands who are currently innovating in the youth space. Other presenters on the day include The Independent, Yo Sushi!, Facebook, Twitter and the Prince’s Trust. Josephine Hansom and Tatenda  … Continue reading

YouthSight completes over 15,000 interviews for Higher Education Policy Institute & Higher Education Academy’s important new academic experience study. Results featured in BBC News, The Guardian, The Independent, The Telegraph and others.


The findings from YouthSight’s recent survey for the Higher Education Policy Institute (HEPI) and the Higher Education Academy (HEA) have been released today.  The study entitled “The HEPI / HEA 2014 Student Academic Experience Survey” was based on interviews with 15,046 UK students which YouthSight conducted for HEPI / HEA. Ben Marks, YouthSight’s managing director commented, “We are once delighted to be able to help HEPI and HEA … Continue reading

Are the hills (and clubs) alive with the sound of your students?


University marketing teams are always keen to discover what makes their institution unique. Sometimes the answer – or at least part of the answer – lies right under everyone’s noses; it’s the institution’s distinctive location. In this month’s HE Research Snippet we’re focussing our attention on applicant preferences for various location-based amenities. Access to particular amenities and resources can be really important to applicants. A keen mountain biker or hiker … Continue reading

YouthSight’s Student Experience Survey 2014 featured in The Telegraph and other press

Publisher: The Telegraph, The Independent
Publication date: 15th May 2014
Title: Sheffield University ranks top for 'student experience'


YouthSight’s most recent research on the overall student experience for Times Higher Education, has been featured in The Telegraph, The Independent, The Guardian, BBC News, The Bath Chronicle, Cambridge News and several others. The 10th, annual piece of research for Times Higher Education entitled The Student Experience Survey, 2014 has become one of the key instruments in reporting the relative quality of student life in UK universities. Institutions are ranked after … Continue reading