Event date: Thursday 28th August 2014
Organiser: CASE Europe
Location: The Edinburgh International Conference
Participation: Speaking and exhibiting
YouthSight will be speaking and exhibiting at the CASE Europe Annual Conference Aug. 25 – 29, 2014 at The Edinburgh International Conference Centre (EICC). The speaking timeslot will be on Thursday 28th August at 11:45-12:30 on the topic of ‘Open Day Fails’. Open days are one of the most important marketing touch points for universities attracting prospective students. But they don’t always go well. We will present an analysis of … Continue reading
YouthSight have been chosen as a finalist in the Market Research Society’s 2014 Operations Awards for developing and launching a truly innovative, responsive layout for our surveys. We are based at the Silicon Roundabout, at the epicentre of Britain’s capital’s technological revolution. We run the UK’s largest youth and student research panel. Our respondents are digital natives who do not care about technological limitations in the off-the-shelf packages our industry … Continue reading
Universities have been operating in a fast-changing environment in recent years. Having timely insights on which to base decisions has never been so important. Our Snippets have offered insight in areas of change. We’ve looked at how decision-making is evolving among prospective students, the effectiveness of different messaging strategies, and how universities differentiate themselves. This Snippet looks at how market research can help higher education professionals avoid triggering an institutional … Continue reading
YouthSight has appointed James MacGregor as Director of Higher Education Research. A specialist in generating evidence for public organizations to make strategic decisions, James takes on leadership of the Higher Education team. He will have responsibility for developing new business, new products, project delivery, and for representing YouthSight on Higher Education issues. Previously Head of Market Strategy at Goldsmiths for four years, James worked closely with the university’s most senior … Continue reading
YouthSight are proud to announce that we have been chosen as a finalist in the Market Research Society’s 2014 Operations Awards for developing and launching a truly innovative, responsive layout for our surveys. We run the UK’s largest youth and student research panel. Our respondents are digital natives who do not care about technological limitations in the off-the-shelf packages our industry uses. They rightly expect any website to just work … Continue reading
Welcome to our June 2014 newsletter, read it here!
YouthSight conducts regular research into student voting intentions and preferences. The most recent wave of research was designed in close collaboration with Professor Tim Bale of Queen Mary, University of London and included a special section focused entirely on student attitudes to Ukip. The resultant data was analysed by Professor Bale and results were published in The Telegraph. Below we reproduce Professor Bale’s article (posted with his kind permission). Our … Continue reading
New research by YouthSight conducted 6th June to 10th June 2014 has shown that students clearly reject UKIP. Prior to the May 2014 European elections, UKIP were polling 5% among students, but this support has now dropped to 3%. This puts UKIP in 5th place amongst students, behind Labour (34%), the Conservatives (21%), the Green Party (18%) and the Liberal Democrats (7%). This is a stark contrast to the overall … Continue reading
If you’re coming to Marketing Week Live this year, do drop by and say hi! IT’S FREE ENTRY! We will be showcasing the best of our work and answering queries about how to tap into youth markets. We’re at stand E282 (look for the bright orange signage). Get in touch with Tatenda if you want to arrange a meeting with anyone from the team. We’d love to see you .
Welcome to our January 2014 newsletter, read it here!