Student, youth & young professional research

YouthSight student sex research featured in The Sunday Times

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YouthSight’s recent, popular omnibus survey interviewed 1,000 first-year students from UK universities, delving into detail about their attitudes towards and involvement with sexual activities. Featured in The Sunday Times, reports indicate that a higher percentage of females (56%) are sexually active in their first term at university in comparison to their male peers (49%). Head of Youth Research and Insight, Josephine Hansom commented that parents may be shocked by the … Continue reading

YouthSight research for Which? featured in The Times

Publisher: The Times
Publication date: December 5th 2014
Title: Economists know how to party, nightlife poll finds

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YouthSight’s recent poll for Which? involved over 4500 students who were questioned on a wide range of issues.  The results feed into the Which? University website, the invaluable guide that helps propective students find out what to study, where to go and how to get there…

Higher Education Research Snippets – December 2014 – Snippet 16
Taught PG loans turn up the heat – but has the recipe changed?


The Chancellor’s Autumn Statement on Government-backed loans for postgraduate taught students is reigniting senior teams’ interest in offering these courses. Across the UK, these loans look like a game changer as universities are offered the tantalising opportunity to rebalance their cohorts towards UK students and avoid ever-increasing financial reliance on International fee payers. While there are going to be excellent new opportunities, our new research reveals that universities cannot expect … Continue reading

MRS Kids & Youth Conference

Event date: Thursday 29th January, 2015
Organiser: Market Research Society
Location: Radisson Blu Edwardian, 9-13 Bloomsbury Street, London, W13 3QD
Participation: Speaking & attending

MRS featured

Our very own Josephine Hansom (Head of Youth Research & Insight) will be speaking at the upcoming MRS Kids & Youth Research conference. She’ll be part of a panel exploring innovative methodologies that deliver exceptional insights into young people’s lives as well as also speaking on how to connect and engage with young consumers. If you’re booked to attend, we look forward to seeing you there.

Westminster Higher Education Forum Keynote Seminar

Event date: Thursday 5th March 2015
Organiser: Westminster Higher Education Forum
Location: TBC
Participation: Speaking & attending


Josephine Hansom will be speaking at the Westminster Higher Education Forum’s forthcoming event on “tackling student welfare issues and improving student retention”. She will be giving the audience the student’s viewpoint on housing, finance and well-being problems today; so it’s definitely going to be insightful. If you’d like to attend please get in touch with Tatenda.

Youth Marketing Strategy conference

Event date: Tuesday 10th – Wednesday 11th March 2015
Organiser: Voxburner
Location: The Oval Space
Participation: Speaking & attending


We will be speaking at the Youth Marketing Strategy conference for the second time, next year. Josephine and Tatenda will be explaining how brands and marketers can effectively use insights to power their marketing activities. If you’re booked to attend, we look forward to seeing you there. If not, do consider signing up, it’s a good agenda! You can book a place here.

Higher Education Research Snippets – November 2014 – Snippet 15
Open days – getting the basics wrong


Open days matter more than ever Open Days are becoming increasingly influential on how students make decisions. While the numbers of students attending has only increased by a little over the last six years, the level of influence Open Days have on students’ decisions of where to study has risen considerably. In Higher Expectations 2007/08, a little over a third (37 per cent) of prospective students rated the open day … Continue reading

Student banking under the microscope

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By Josephine Hansom, Head of Youth Research & Insight Student stereotypes Becoming a student is a momentous event for any young person and it is often the first time they take control of their finances. Stereotypically, students manage their finances in two quite different ways. The first, and most familiar stereotype, is of the ‘poverty-stricken’ student who is constantly searching for BOGOFs and eating baked beans; the second is the … Continue reading

YouthSight launch PGT Plus: the UKs most comprehensive market research on PGT considerers

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PGT Plus 2014/15 is a reboot of last year’s highly successful PGT + BE study. We believe PGT Plus is the UK’s most comprehensive market research available on PGT considerers. PGT Plus offers unique understanding and new approaches to communicating findings in complex environments. The insight is built from over 4,000 interviews, including 600 that reveal the real intentions of the ‘high-fees’ generation. If you’re interested please email James MacGregor … Continue reading