Student, youth & young professional research

YouthSight wins Market Research Society’s 2014 Operations Award for Data Collection

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YouthSight are proud to announce that we have won the British Market Research Society’s 2014 Operations Awards in the Data Collection category. Our submission was based on our complete redesign of our web survey interface, making it fully responsive, great to look at and a joy to use on desktop PCs, laptops, tablets and mobiles. This major investment was one of the pillars of our “Mobile First” strategy, recognising that … Continue reading

YouthSight’s September student voting poll featured exclusively in The Conversation


YouthSight’s recent research on student voting intentions has been exclusively featured in The Conversation. Although there has been a surge in support within the general population for Scotland gaining independence through their ‘Yes’ campaign, the frequent poll conducted on UK students suggests that students eligible to vote in the Scottish independence referendum are less inclined to share this opinion. Please click here to view the full article as featured on … Continue reading

Hiring STEM graduates – a research presentation

Event date: Tuesday 16th September 2014
Organiser: Graduate Recruitment Bureau (Graduate Recruiters Network)
Location: London, EC2V
Participation: Speaking


Josephine Hansom, Head of Brand Policy and Professional will be addressing the Graduate Recruiters Network – a private network of Graduate Recruitment Bureau clients on the topic of hiring Science, Technology, Enginerreing and Maths (STEM) graduates.  Here’s the preview: Hiring STEM graduates? * Puzzled about their behaviour? * Need an edge over your competition to reach this highly prized audience? Demand for Science, Technology, Engineering and Maths (STEM) graduates hasn’t … Continue reading

Student vote update September 2014


Research highlights Scottish referendum The recent surge in support for the ‘Yes’ campaign is not reflected within the student vote. Students eligible to vote in the Scottish independence referendum are less likely to vote ‘Yes’ but more likely to be undecided than voters overall UK overall Across the UK as a whole, YouthSight’s most recent polling of higher education students finds Labour are still the preferred party The Green Party … Continue reading

YouthSight research on early student experience featured in Times Higher Education

Publisher: Times Higher Education (THE)
Publication date: August 2014
Title: Warm welcome encourages students to stay the course


YouthSight’s recent poll on 10,300 British students was featured twice, exclusively in the Times Higher Education (THE). The poll quizzed students about their satisfaction with their university in the first four weeks of term, to explore the impact of ‘first impressions’ on student dropout rates. Those universities which nurtured a more positive first impressions in their undergraduates were more likely to have higher retention rates. The University of Cambridge, University … Continue reading

YouthSight research on early student experience featured in The Times

Publisher: The Times
Publication date: August 2014
Title: Freshers' first impressions determine fate


YouthSight’s recent research on student satisfaction with their university has been exclusively featured in The Times. The poll completed by 10,000 British students within the first four weeks of their arrival suggests that their level of satisfaction with the institution has a disproportional impact on retention rates. Click here to read the article.

CASE Europe Conference 2014

Event date: Thursday 28th August 2014
Organiser: CASE Europe
Location: The Edinburgh International Conference Centre (EICC)
Participation: Speaking and exhibiting


YouthSight will be speaking and exhibiting at the CASE Europe Annual Conference  Aug. 25 – 29, 2014 at The Edinburgh International Conference Centre (EICC). The speaking timeslot will be on Thursday 28th August at 11:45-12:30 on the topic of ‘Open Day Fails’. Open days are one of the most important marketing touch points for universities attracting prospective students. But they don’t always go well. We will present an analysis of … Continue reading

YouthSight shortlisted for online data collection

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YouthSight have been chosen as a finalist in the Market Research Society’s 2014 Operations Awards for developing and launching a truly innovative, responsive layout for our surveys. We are based at the Silicon Roundabout, at the epicentre of Britain’s capital’s technological revolution. We run the UK’s largest youth and student research panel. Our respondents are digital natives who do not care about technological limitations in the off-the-shelf packages our industry … Continue reading

Higher Education Research Snippets – August 2014 – Snippet 14
How to avoid the painful flip-side of expansion


Universities have been operating in a fast-changing environment in recent years. Having timely insights on which to base decisions has never been so important. Our Snippets have offered insight in areas of change. We’ve looked at how decision-making is evolving among prospective students, the effectiveness of different messaging strategies, and how universities differentiate themselves. This Snippet looks at how market research can help higher education professionals avoid triggering an institutional … Continue reading

James MacGregor strengthens YouthSight’s Higher Education offer


YouthSight has appointed James MacGregor as Director of Higher Education Research. A specialist in generating evidence for public organizations to make strategic decisions, James takes on leadership of the Higher Education team. He will have responsibility for developing new business, new products, project delivery, and for representing YouthSight on Higher Education issues. Previously Head of Market Strategy at Goldsmiths for four years, James worked closely with the university’s most senior … Continue reading