Event date: Wednesday 12th March 2014
Location: The Hilton London Metropole,
We’ll be sharing exclusive research on the perception of the retail industry as a career amongst young people. Our very own Anna Peters (Co creation Director of our sister agency Bright Young Minds) will then host a live session with young people and Helen Miller (Head of Head of Development at ShopDirect) sharing their thoughts on the retail industry as a career for today’s graduates: Is the retail industry an … Continue reading
Event date: Wednesday 26th March 2014
Location: Royal College of Physicians
We’ll be attending the YMS again but this time we’re speaking! Our sister agency, Bright Young Minds will be talking on co-creation and it’s effectiveness of disrupting the innovation process. To find out more about the event click here.
Publisher: University Business magazine
Publication date: January 2014
Title: YouthSight MD Ben Marks on University Branding in latest edition of University Business magazine
January 2014′s edition of University Business magazine sees YouthSight’s MD, Ben Marks arguing, “…there is a consensus growing within institutions that establishing a credible, honest brand that both chimes with stakeholders and gives structure and direction to institutional aspirations can help the HEI to show itself off as a unique – or at least pretty special – place, in what is a crowded market” Other contributors to Damon Jones’ article … Continue reading
Future employability statistics now play a major role in prospective students’ decision-making, feeding into, amongst other things, league tables, Key Information Sets and HEI promotional materials. As HEIs prepare to undertake DLHE surveys to substantiate their 2013 employment outcomes, we thought it would be timely to look at how well universities are getting their message across on future employability. We found a very variable picture. Some universities do a great … Continue reading
Event date: Wednesday 4th June 2014
Organiser: Richmond Events
Location: Royal College of Physicians
Participation: Attending as supplier
The Market Insight Forum combines a conference for ‘research buyer’ delegates e.g. research and insight directors – with a forum that matches delegates to selected research suppliers. YouthSight will be attending at a research supplier. We look forward to meeting lots of delegates!
Event date: Wednesday 13th November 2013
Location: Jewel Piccadilly
4-6 Glasshouse Street
Anna Peters, Co creation Director of our sister agency Bright Young Minds, gave a talk on ‘how to connect with young people via digital.’ The event was warmly attended and Anna’s references to Jungian theory were not only thought provoking but left food for thought.
Event date: Thursday 28th November 2013
Organiser: Market Research Society
Location: Radisson Blu Edwardian, 91
We will be attending the MRS Kids & Youth Research conference for the second time. If you’re booked to attend, we look forward to seeing you there.
We’re moving! On Friday 29th November we’ll be moving offices from Highbury & Islington to: 6th Floor, Crystal Gate, 28/30 Worship Street, London EC2A 2AH Telephone (unchanged): 020 7288 8789 Emails unchanged We’ll tweet pictures of our new office when we get there! Please note, we’ll have limited internet access on Friday afternoon and just one telephone line into the office on Monday 2nd December. Sorry about the inconvenience (BT … Continue reading
PGT+BE Using behavioural economics (BE) to understand how students really make their taught postgraduate (PGT) decisions Overview We’re pleased to offer HE clients access to our new research syndicate, ‘PGT+BE’, which will provide institutions with a comprehensive understanding of how UK-based prospective students really make their taught postgraduate (PGT)decisions. Our syndicated research study costs £3,250 for all three elements: All elements of the study are available NOW (from October 2013) … Continue reading
Publisher: Times Higher Education (THE)
Publication date: 28th November 2013
Title: YouthSight shows how to tap irrational postgrad decision-making
THE has reported on research carried out by YouthSight about irrational decision-making for taught postgraduate courses. Universities are being offered research on how to use the irrational side of student decision-making to attract more taught postgraduates. A report by market research firm YouthSight seeks to use insights from behavioural economics to understand taught postgraduate choices. Read the rest of the article here.