We’re delighted to announce that David Roberts, Managing Partner of The Knowledge Partnership has joined the Opinionpanel board as a Non Executive Director. David has 18 years’ senior consulting experience. He is former Chief Executive of Heist and led the development of MaXimizE – the widely adopted evaluation and benchmarking system for student marketing, funded by HEFCE.
He regularly advises on strategic marketing for higher education institutions and government education bodies, working with senior managers and vice-chancellors as well as marketers. His expertise aligns with many of the issues covered by the Higher Expectations survey – reputation management, conversion marketing, pricing and university positioning.