Opinionpanel Research and The Knowledge Partnership will launch an important new study on undergraduate recruitment and fees; Higher Expectations 2006/7.
Higher Expectations 2006/7 is the first large scale survey of the university application process to include a detailed analysis of fees. Based on over 13,000 online research interviews with new first year full time undergraduates the study is an essential tool for HE professionals concerned with strategy, recruitment, course packaging, communications, finance, reputation and access.
Available from April 2007, the study will answer many of the key questions most HEIs have. Who are their applicants? Why do students reject offers of places? How can an institution optimize its open days? How can a university?s location be made to work for it, rather than against it? Which universities compete with which? Were the cap lifted how much would students pay in fees at different universities and for different courses?
Higher Expectations 2006/7 includes a detailed set of pricing questions and analysis that finds out how students value their course and university. The results show optimal price points and price elasticity not just for each subscribing university?s own students but for almost every institution in the sector.
Higher Expectations 2006/7 builds on to pre-existing data from 2004/5 and 2005/6, so universities will be able to measure change over the past three years.
The Knowledge Partnership is a specialist marketing and communications consultancy, providing strategic and focused support and intelligence for educational, academic and knowledge-based organisations, including universities, colleges and schools, research organisations, charities and the professions. Operating on an international basis, their current client list includes organisations in Australia, New Zealand, Canada and the UK.