OpinionPanel has been asked to help a major research agency by providing access to its strong panel sample of prospective undergraduate and postgraduate law students.
OpinionPanel helps to assess the needs of employers
On behalf of a well-known UK university, OpinionPanel has been asked to carry out some research in order to assess the management and development needs of its employers and employees.
OpinionPanel help BIS with impact assessments
As announced in Daily Hansard, 5th December 2011, John Hayes, the Minister of State for Further Education, Skills and Lifelong Learning at the Department for Business, Innovation and Skills (BIS) has announced that he will be publishing impact assessments of BIS’s proposals to introduce Further Education loans for people aged over 24 in 2014/15. The Minister’s impact assessments will be informed by research and analysis commissioned by BIS. This will … Continue reading
OpinionPanel launches two new Omnibus services in the UK
We’ve launched two new omnibus services in the UK. Read press coverage in Research Magazine here. Our new services cover Young Professionals in their first five years after leaving university and All Youth, aged 16-24. These will sit alongside our established Student omnibus of undergraduates at universities across the UK. All three omnibuses run weekly, online among 1,000 respondents. Turnaround times are fast, with questions in by Thursday and results … Continue reading
OpinionPanel launches Young Professionals and Youth Omnibuses
Research agency OpinionPanel today announced the launch of two new omnibus services in the UK. The new services cover Young Professionals in their first five years after leaving university and All Youth, aged 16-24. These will sit alongside OpinionPanel’s established Student omnibus of undergraduates at universities across the UK. All three omnibuses run weekly, online among 1,000 respondents. Turnaround times are fast, with questions in by Thursday and results by … Continue reading
Innovative new community site launched!
We’ve created a fab new panellist website for our community of 120,000 students and young people. As well as allowing panellists to check their points, update their profiles etc, our Members can now also contribute articles, comment on and ‘like’ contributions from their peers, watch videos, check student and youth news and see how we use the research they help to produce… The site was designed and edited by our talented panellists … Continue reading
Peanuts and Monkeys – the argument for high quality online research
By Ben Marks, Managing Director, OpinionPanel Online access panels are the workhorse fieldwork mode for the market research industry. They have developed and improved in many ways in the last few years. But frank discussion around issues of incentivisation and panellist engagement is seldom attempted. My paper, entitled Peanuts and Monkeys, presented at the ASC’s September 2011 conference, examines the unstated assumptions and consequences associated with prevalent practices in the industry: the … Continue reading
Is the traditional survey dead? [Clue: no]
By Ben Marks, Managing Director, OpinionPanel The traditional survey is dead. We’ve reached ‘peak panel’… That’s what orthodoxy suggests and it’s the contention behind many presentations at research conferences and discussion in market research magazines and journals. But before we all jump ship, let’s reflect on the last five years and why ‘online quant’ and the panel industry has moved from ‘heroes to zeros’ (in some peoples’ books, anyway). Well, … Continue reading
Helicopter parenting and open days – facts and figures
Open days are one of the most important marketing channels available for universities. They present a unique opportunity for HEIs to present themselves in a way that is untrammelled and unedited by third parties. Our new press release on the topic is a mine of useful information and builds on our recent conference presentation on the topic, entitled Ten Ways To Really Improve Your Open Days. With the new fee … Continue reading
Higher Expectations 2011/12 launches
We are delighted to announce the launch of Higher Expectations 2011/12. Now in its eighth year, Higher Expectations has become the definitive research tool for university marketing, planning and admissions departments. Higher Expectations shows universities how to improve and where to focus their effort. It is based on approximately 12,000 interviews with brand new full-time undergraduates and is delivered in a series of customised reports or as a complete data set in SPSS. Data … Continue reading