Student, youth & young professional research

YouthSight fieldwork and data analysis powers HEPI’s latest report on The Academic Experience of Students in English Universities

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The Higher Education Policy Institute (HEPI) published its latest report on the Academic Experience of Students in English Universities. Based on 9,000 interviews with full time undergraduate students at English universities, the fieldwork and data analysis were completed by YouthSight. This is the fourth wave of research. Larger waves were undertaken for HEPI by YouthSight (OpinionPanel) in 2006 and 2007. A small, supplementary study based on just 1000 interviews was … Continue reading

THE Student Experience Survey – Well done Dundee!

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The University of Dundee has come top in the Times Higher Education’s (THE) annual Student Experience Survey today. We polled 14,000 students on behalf of the THE on how they rated their university’s performance across 21 categories that matter to them most. These range from the quality of staff and lectures to social life and accommodation. Dundee beat last year’s winner Loughborough University to the top spot this year. They … Continue reading

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YouthSight introduces Bright Young Minds: a new research profiling tool for co-creation with young people

Publisher: Mr Web

BYM featured

Daily Research News Online no. 15293 – YouthSight Launches Co-creation Tool YouthSight, the specialist student and youth insight agency (formerly OpinionPanel) have devised a new research tool based on their unique panel of 115,000 young people aged 16-28.  The tool, called Bright Young Minds, has been developed specifically for people involved in new product development (NPD) and innovation, in particular researchers, marketers, brand specialists, designers and policy makers. Based on … Continue reading

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Mr Web – YouthSight Launches Co-creation Tool

Publisher: Mr Web

Co-creation

Daily Research News Online by Mr Web covers YouthSight news on the introduction of our new co-creation tool called ‘Bright Young Minds’… “London-based YouthSight has introduced a new co-creation tool called ‘Bright Young Minds’, which segments the ‘best and brightest’ students and young people from its OpinionPanel Community for projects including new product development and innovation. Founded in 2004 as OpinionPanel, YouthSight initially focused on the UK university student market, … Continue reading

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Research Live – YouthSight unveils segmentation tool

Publisher: Research Live

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Research Live covers YouthSight news on the launch of Bright Young Minds, a profiling tool which segments panel members into five categories: Connecteds, Creatives, Curious Minds, Market Mavens and Civic Activists. The Research Live piece starts: “YouthSight, formerly OpinionPanel, has launched a profiling tool to identify the ‘Bright Young Minds’ within its panel of 115,000 people aged 16 to 28. Bright Young Minds segments panel members into five categories: Connecteds, … Continue reading

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Tuition fees have little impact on university applications

Publisher: The Student

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Research carried out by YouthSight shows that other factors are viewed as more important in the applicant decision making process than tuition fees. Student website StudentNewspaper.org published an article based on our research… “University applicants expecting good A-level results do not decide where to apply based on tuition fees, an Opinion Panel survey suggests. According to the survey, prospective students applying this year have placed more emphasis on course suitability, … Continue reading

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The Guardian – What do universities actually gain by improving league table performance?

Publisher: The Guardian

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The Guardian has made reference to YouthSight in an article on what universities gain by improving their position in league tables. They mention our perception of reputation index which shows a close relationship between league table scores and the perceptions that students have about university reputation. Also cited is the study we ran on the impact of higher tuition fees on the decision-making process of 2012 applicants. The Guardian piece … Continue reading

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MR Web – OpinionPanel Rebrands as YouthSight

Publisher: Mr Web

MR Web rebrand featured

YouthSight’s rebrand was featured in the leading market research industry news feed, MR Web… “London-based OpinionPanel – which specialises in the youth, student and young professionals sectors – has been re-named YouthSight, which it says reflects a broadening of its range of services from its original student panel focus. From origins in the UK university student market, the firm has grown to include other groups of young people such as … Continue reading

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OpinionPanel rebrands as YouthSight, while its youth panel is re-named The OpinionPanel Community

Publisher: YouthSight powered by OpinionPanel

Rebrandevolution

PRESS RELEASE 7th March 2012 Youth research specialist OpinionPanel is to rebrand as YouthSight in early March 2012.  The new name reflects the company’s growth beyond (but still including) access panel provision to encompass a wide range of research services covering youth and student markets.  OpinionPanel’s 115,000 strong access panel resource continues to carry the OpinionPanel brand, becoming known as The OpinionPanel Community, powering the YouthSight offering. From its origins … Continue reading

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Fee increase outweighed by ‘return on investment’

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OpinionPanel’s recent research on the affect of university tuition fees on applicants was cited in a Times Higher Education article. The research highlighted the importance of ‘return on investment’ by universities to new applicants in that their university choice hinges more on what they perceive they will gain afterwards such as good employment. The THE piece starts: “Almost a quarter of all students have changed their thinking on where to … Continue reading