Publisher: Mr Web
Publication date: March 13 2012
Title: MR Web – OpinionPanel Rebrands as YouthSight
YouthSight’s rebrand was featured in the leading market research industry news feed, MR Web…
London-based OpinionPanel – which specialises in the youth, student and young professionals sectors – has been re-named YouthSight, which it says reflects a broadening of its range of services from its original student panel focus.
From origins in the UK university student market, the firm has grown to include other groups of young people such as sixth formers at school and college, 18,000 graduates and young professionals, and 60,000 students in higher education.
While the company’s 115,000-member access panel continues to carry the OpinionPanel brand, it is now known as The OpinionPanel Community, powering the YouthSight offering.