YouthSight fieldwork and data analysis powers HEPI’s latest report on The Academic Experience of Students in English Universities

Posted on May 17, 2012 by YouthSight

The Higher Education Policy Institute (HEPI) published its latest report on the Academic Experience of Students in English Universities. Based on 9,000 interviews with full time undergraduate students at English universities, the fieldwork and data analysis were completed by YouthSight. This is the fourth wave of research. Larger waves were undertaken for HEPI by YouthSight (OpinionPanel) in 2006 and 2007. A small, supplementary study based on just 1000 interviews was … Continue reading →

Posted in Announcements, Press, Research | Tagged Academic reputation, BBC Online, Student Experience, The Times Higher, University Lifestyle | Leave a reply

ROI increasingly driving student choice, even among the AABs

Posted on May 9, 2012 by YouthSight

Analysis of YouthSight’s latest Higher Expectations survey data shows that the 2011/12 cohort of new full time undergraduates made their university choices in substantially different ways to their predecessors. Read the detail here. Despite being unaffected by the new high tuition fee regime, last years’ new cohort of undergraduate starters were more influenced by ROI factors than any of the previous years we’ve monitored. The importance of future employability has … Continue reading →

Posted in Research | Leave a reply

THE Student Experience Survey – Well done Dundee!

Posted on April 26, 2012 by YouthSight

The University of Dundee has come top in the Times Higher Education’s (THE) annual Student Experience Survey today. We polled 14,000 students on behalf of the THE on how they rated their university’s performance across 21 categories that matter to them most. These range from the quality of staff and lectures to social life and accommodation. Dundee beat last year’s winner Loughborough University to the top spot this year. They … Continue reading →

Posted in Announcements, Press, Research | Tagged Academic reputation, Loughborough University, Social life, Student Experience, The Times Higher, University facilities and campuses, University Lifestyle, University of Dundee | Leave a reply

Fee increase outweighed by ‘return on investment’

Posted on February 16, 2012 by YouthSight

OpinionPanel’s recent research on the affect of university tuition fees on applicants was cited in a Times Higher Education article. The research highlighted the importance of ‘return on investment’ by universities to new applicants in that their university choice hinges more on what they perceive they will gain afterwards such as good employment. The THE piece starts: “Almost a quarter of all students have changed their thinking on where to … Continue reading →

Posted in Announcements, Press, Research | Tagged Academic reputation, Employment and Careers, The Times Higher, Tuition Fees | Leave a reply

How have higher tuition fees affected the decision-making process of 2012 applicants?

Posted on February 15, 2012 by YouthSight

There’s been a lot of speculation in the media about the impact of higher fees on potential university applicants, much of it focussed on those who won’t to go to university as a result. To shed further light on the issue, OpinionPanel has recently done some research on the impact of higher fees on people who have decided to apply for university in 2012. The report is based on primary … Continue reading →

Posted in Announcements, Research | Tagged Socio-economic grade, Tuition Fees, University applications / choices | Leave a reply

Peanuts and Monkeys – the argument for high quality online research

Posted on November 15, 2011 by Ben Marks

By Ben Marks, Managing Director, OpinionPanel Online access panels are the workhorse fieldwork mode for the market research industry. They have developed and improved in many ways in the last few years. But frank discussion around issues of incentivisation and panellist engagement is seldom attempted. My paper, entitled Peanuts and Monkeys, presented at the ASC’s September 2011 conference, examines the unstated assumptions and consequences associated with prevalent practices in the industry: the … Continue reading →

Posted in A point of view, Announcements, Research | Tagged Association of Survey Computing (ASC), Fieldwork, Market Research Incentives, Online Research, Quality Research | Leave a reply

Helicopter parenting and open days – facts and figures

Posted on November 15, 2011 by YouthSight

Open days are one of the most important marketing channels available for universities. They present a unique opportunity for HEIs to present themselves in a way that is untrammelled and unedited by third parties. Our new press release on the topic is a mine of useful information and builds on our recent conference presentation on the topic, entitled Ten Ways To Really Improve Your Open Days. With the new fee … Continue reading →

Posted in Announcements, Research | Tagged parents, University Open Days | Leave a reply

OpinionPanel carries out study into applicants in England and Wales

Posted on August 3, 2011 by YouthSight

OpinionPanel has been commissioned by a global marketing company to help assess the needs of university applicants across England and Wales in 2012.

Posted in Announcements, Research | Tagged The Applicant Panel, University applications / choices | Leave a reply

OpinionPanel carries out research for GE Young Minds Monitor

Posted on June 14, 2011 by OpinionPanel

The GE Young Minds Monitor explores the views of technology leaders on the current state of the technology and engineering industry. OpinionPanel was commissioned to interview over 1,000 engineering students and lecturers to find out what technology leaders of today and tomorrow think about the future of engineering technology, as well as the perceptual differences between lecturers and students. You can access the results from the Young Minds Monitor here, … Continue reading →

Posted in Announcements, Press, Research | Tagged GE Young Minds Monitor, Science Technology Engineering and Maths, STEM | Leave a reply

Research by OpinionPanel Wins Gold!

Posted on June 14, 2011 by OpinionPanel

Research carried out by OpinionPanel helped to win the Heist Gold Award for ‘Best Use of Market Research’ for the University of Leicester. OpinionPanel was commissioned by the University of Leicester to explore how raising the university fees cap to £7,000 or £9,000 might affect undergraduate applications. The research was published in September 2010, ahead of the Browne Review. Read more press about Leicester’s win here.

Posted in Announcements, Research | Tagged Awards, Heist, The University of Leicester | Leave a reply