Student, youth & young professional research

BBC News – Students unconvinced they receive value for money from university courses

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The BBC featured results from the Higher Education Policy Institute (HEPI) and the Higher Education Academy’s (HEA) recent survey, the 2015 Student Academic Experience Survey. YouthSight provided fieldwork and data analysis services for this study, including collecting all 15,129 responses from full-time undergraduate students. The BBC reported that , on average, students receive 12 hours “contact” time per week.  The survey suggests 59% of students are “fairly satisfied” with their … Continue reading

YouthSight completes over 15,000 interviews for Higher Education Policy Institute & Higher Education Academy’s important new academic experience study. Results featured in BBC News, The Guardian, The Independent, The Telegraph and others.

Publisher: BBC News, The Guardian, The Independent, The Telegraph, Times Higher Education, The Daily Mail
Publication date: May 2014
Title: Degree courses 'not value for money', say many students


The findings from YouthSight’s recent survey for the Higher Education Policy Institute (HEPI) and the Higher Education Academy (HEA) have been released today.  The study entitled “The HEPI / HEA 2014 Student Academic Experience Survey” was based on interviews with 15,046 UK students which YouthSight conducted for HEPI / HEA. Ben Marks, YouthSight’s managing director commented, “We are once delighted to be able to help HEPI and HEA … Continue reading

How will higher tuition from 2012/13 fees re-shape student expectations?

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With the rise in tuition fees, many of us are asking ourselves exactly what young people’s expectations are in regard to the student experience are, and whether the UK higher education (UKHE) sector is becoming – for better or for worse – more `consumerised’. To find the answers, University Partnership Programme (UPP) commissioned a study from YouthSight. Mia Lorenz, Associate Director at YouthSight, summarised the findings for the 1994 Group’s … Continue reading

Custom Research & Insight Team – YouthSight to run second annual applicant survey for Institute of Physics

Following the success of the recent report by YouthSight for the Institute of Physics, Gravitating towards physics: How will higher fees affect the choices of prospective physics students?, the IOP has commissioned YouthSight to run another wave of the applicant survey included in this study. The fieldwork will run, as was the case last year, just after the application period ends in January 2013, and YouthSight will be writing the … Continue reading

The Institute of Physics launches report on new research conducted by YouthSight

IOP report featured

On 11th October the Institute of Physics (IOP) launched its new report, Gravitating towards physics: How will higher fees affect the choices of prospective physics students? The report, which examines the potential impact of higher fees on young people’s decision to study physics at university, is based on a large research project conducted by YouthSight. A key finding from the report is that in terms of undergraduate degree applications, physics is … Continue reading

ROI increasingly driving student choice, even among the AABs

ROI-driving-student-choice featured

Analysis of YouthSight’s latest Higher Expectations survey data shows that the 2011/12 cohort of new full time undergraduates made their university choices in substantially different ways to their predecessors. Read the detail here. Despite being unaffected by the new high tuition fee regime, last years’ new cohort of undergraduate starters were more influenced by ROI factors than any of the previous years we’ve monitored. The importance of future employability has … Continue reading

Tuition fees have little impact on university applications

Publisher: The Student
Publication date: 28 February 2012
Title: Survey: Tuition fees have little impact on applications


Research carried out by YouthSight shows that other factors are viewed as more important in the applicant decision making process than tuition fees. Student website published an article based on our research… University applicants expecting good A-level results do not decide where to apply based on tuition fees, an Opinion Panel survey suggests. According to the survey, prospective students applying this year have placed more emphasis on course suitability, … Continue reading

Fee increase outweighed by ‘return on investment’

Publisher: Times Higher Education
Publication date: February 16 2012
Title: Fee increase outweighed by ‘return on investment’


OpinionPanel’s recent research on the affect of university tuition fees on applicants was cited in a Times Higher Education article. The research highlighted the importance of ‘return on investment’ by universities to new applicants in that their university choice hinges more on what they perceive they will gain afterwards such as good employment. The THE piece starts: Almost a quarter of all students have changed their thinking on where to … Continue reading

How have higher tuition fees affected the decision-making process of 2012 applicants?


There’s been a lot of speculation in the media about the impact of higher fees on potential university applicants, much of it focussed on those who won’t to go to university as a result. To shed further light on the issue, OpinionPanel has recently done some research on the impact of higher fees on people who have decided to apply for university in 2012. The report is based on primary … Continue reading

Student Expectations Conference

Event date: 15 March 2011
Organiser: Neil Stewart
Location: Westminster Studios
Participation: Speaking

Ben Marks’s workshop was entitled, “Exploring the ‘value’ of higher education – the key drivers of the variation in willingness to pay” and drew on OpinionPanel’s work on fee sensitivity using choice based conjoint approaches and the Price Sensitivity Meter approach.  The short presentation was followed by a lengthy and detailed discussion.