This comprehensive data set presented in your online dashboard reveals what drives university choices among prospective full-time undergraduates. With analysis by mission group, A level grades (and equivalents), subject, age, social background, and other key educational and demographic variables, Module 1 shows which media and marketing sources applicants use, what attracts them, areas of improvement, and the importance of open days, location, course, reputation, and other attributes.

What you get

Your dashboard includes means, nets and measures of significance, wherever appropriate.YS Image 8

  • Delivered through online dashboard
  • Detailed insight from over 70 questions and 30 analysis variables
  • Executive summary and methodology included
  • Based on original 2014/15 primary research data
  • Presented in online dashboard
  • £600 plus VAT

Higher Expectations uses The Student Panel which forms part of the OpinionPanel Community, the UK’s largest and best-recruited youth, student and young professional panel. All respondents are full-time undergraduates at UK HEIs. Many have been recruited through our unique relationship with UCAS. We also develop new techniques every year to recruit additional verified undergraduate students. The Student Panel has a unique double opt-in process which includes .ac.uk email address verification. All respondents are given a decent incentive for taking part. This year’s Higher Expectations fieldwork started in November 2014. All research is fully compliant with the MRS Code of Conduct.

Quality is at the heart of YouthSight. Our IT systems are built around ISO standards with accountability checks at every milestone from first contact to final invoice. We never outsource core business, instead running a high calibre team from our London office. We are an MRS Company Partner and are on the Government Procurement Service’s (GPS) market research Framework. Our technical acumen together with our unique approach to panel recruitment, incentivisation and engagement mean we deliver unusually high-quality results and delight our clients as a matter of course.