OpinionPanel rebrands as YouthSight, while its youth panel is re-named The OpinionPanel Community

Posted on 6th March 2012 by Youth

PRESS RELEASE

7th March 2012

Youth research specialist OpinionPanel is to rebrand as YouthSight in early March 2012.  The new name reflects the company’s growth beyond (but still including) access panel provision to encompass a wide range of research services covering youth and student markets.  OpinionPanel’s 115,000 strong access panel resource continues to carry the OpinionPanel brand, becoming known as The OpinionPanel Community, powering the YouthSight offering.

From its origins in the UK university student market, OpinionPanel has grown to include other key groups of young people: 16-18s in learning and training including sixth formers at school and college, as well as over 18,000 graduates and young professionals and 70,000 students in higher education. The OpinionPanel Community is now 115,000-strong, making it the largest specialist youth and student research panel in the UK.

To improve its client focus the company has also restructured around three specialist teams of researchers:

  • The Custom Research and Insight Team – led by Mia Lorenz
  • The Higher Education Research Team – led by Kyla Steenhart and
  • The Panel Services Team (largely helping the market research industry) led by Tatenda  Musesengwa

Founder and Managing Director Ben Marks commented, “the motivation for the rebrand stems from our desire to better-communicate the range of services offered by the company. We’ve become so much more than a pure play access panel – we now derive two thirds of our income from full service projects for clients frequently interested in broad youth markets.  But of course we still are, and will remain, experts in UK student markets and higher education too.”

YouthSight’s clients include government departments, banks, drinks companies, policy bodies, more than 80 UK universities and over 60 research agencies.

 

Contact
Ben Marks
ben@youthsight.co.uk
Tel.: 020 7288 8789
http://www.youthsight.com/

Access a PDF of the press release by clicking here.

Related Posts

Student voting intentions – interactive graph...

23rd May 2017

Compare party preference among UK undergraduate students against national voting intention trends since 2004 Since 2004, student members ...

YS In The News: Poll On Student Voting Intention in 2017 General Election F...

4th May 2017

YouthSight's recent poll with HEPI on students' voting intention in the 2017 general election has been featured in The Guardian and Times Hi...

POSTED INNews, Press

Students Support Labour & Jeremy Corbyn But don’t trust them on stud...

4th May 2017
HEPI - YouthSight Youth Market Research

Last week, HEPI and YouthSight polled over 1,000 full-time undergraduate students entitled to vote in the 2017 General Election. The resu...

POSTED INOpinion, Press, Student Vote

YS At Millennial 2020 – Counting Down ’50 Of The Biggest Trends...

25th April 2017

YouthSight will be exhibiting and speaking at the Millennial 2020 summit this year. With summits in London, New York and Singapore, M2020 is...

POSTED INEvents, News

YS In The Press: YMCA Reports On Young People’s Experiences Of Appren...

13th April 2017

As the biggest youth charity in the world, YMCA came to us to conduct research with past apprentices, to identify ways to increase the appea...

POSTED INNews, Press

We’re Supporting &more – The New Home For Young Researcher...

23rd March 2017

Given YouthSight is all about Millennials and market research, we couldn’t think of a better industry group to support than &more - th...

POSTED INNews, Press

Open Britain – Poll on Students and Brexit Regret...

11th March 2017

Open Britain commissioned YouthSight to conduct a poll of UK students to see how they voted in the EU referendum, determine levels of regre...

POSTED INNews, Opinion, Press, Student Vote

Is the prospectus dead?...

30th November 2016

YouthSight’s Andréanne Orsier (Associate Director, Higher Education research) was invited to speak at the University Market Insight Confe...

POSTED INEvents, News