Panel quality

Panel companies do a simple job really. They bring people together. As a researcher, what matters most is that the respondents you work with are honest, diligent and that their identities are genuine, which is why we’ve placed quality at the heart of our mission. To us that means paying decent rewards, careful recruitment, relevance and careful panel management.

If you’d like to gain access to our unique panel, you can do so either via one of our Higher Education research team, our Youth Research and Insight team, or directly via our Panel Services team. See Expertise

We care who we recruit

We really care who joins The OpinionPanel Community, so we partner with high quality, niche organisations such as UCAS Media to help attract the respondents most needed.  Our Community Team also engage in extensive social media marketing in the cause of high quality recruitment.  And we guard against multiple identities by verifying the home addresses of younger members (we send incentives as vouchers in the post, which costs a bit more but allows us to find duplicates.)  For student members we also collect unique email addresses.


Real people deserve real rewards

Every member of The OpinionPanel Community receives clear and decent incentives for every survey they take part in.  We reject complex and opaque points systems (which usually make respondents feel cheated) and instead offer a simple one or two points (worth £1 or £2) for every online survey completed, or up to £30 for online communities, co-creation exercises and focus groups. Treating people with respect and recognising the extent of their involvement improves survey diligence, response rates and validity while decreasing questionnaire speeding, straight-lining and other satisfying behaviour.

Our youth focus makes us relevant and compelling

Over 75% of our panellists are members of no other UK research communities.  That’s because our offer is different.  Our surveys are interesting, the articles on our website are user-generated and highly provocative.  We frequently provide survey feedback and much of our work ends up in the public domain.  And we don’t fish for new panellists in the same places as other panel companies. This all helps cultivate a sense of community and purpose. Which in turn impacts on engagement and panel tenure and drives our exceptional user satisfaction – our Feefo satisfaction score is generally around 4.7 / 5 (about 94%) satisfaction.