YouthSight Product Announcement
Each dashboard is available for subscription from today as part of our unique, faster digital insight service.
For the first time, we are making available to clients a new dashboard, the HE Marcomms Monitor. This new product, which has a major focus on the prospectus, reveals which students use what materials at which stages of their decision-making journey, how they rate them, to what degree they’re influential, and what information is missing. This ground-breaking product is already helping universities communicate more effectively with their target student recruits.
James MacGregor, Director of Higher Education Research at YouthSight, said ‘We’re delighted to be putting these dashboards in the hands of HE insight professional having worked so hard on them over the last few months. Most pleasing for us is the new HE Marcomms Monitor, which has the potential to radically improve how client HEIs reach their target audiences through communications. We’ve worked hard on creating three uniquely compelling products, and the early adopters agree that we have.’
As most universities seek to grow student numbers, YouthSight’s three Decision-Making Dashboards are equipping HE insight professionals to plan for success in an increasingly competitive environment.
The three dashboards available for subscription today are:
Higher Expectations 2015/16 – Based on over 110,000 survey responses, Higher Expectations reveals how your university benchmarks against your rivals. Delivered as an interactive dashboard, now HE insight professionals can apply powerful insight as new priorities for undergraduate recruitment emerge.
PGT Plus 2015/16 – Based on 6,000 interviews with active considerers of PGT study, PGT Plus is the only whole-market study that examines how potential postgraduates decide where they study. For the first time, it also explores the impacts of the impending Government PG loans scheme. Delivered as a powerful interactive dashboard, PGT Plus is UK’s most comprehensive view of what influences PGT considerers to choose a university.
New HE Marcomms Monitor 2015/16 – New for this academic year, YouthSight is launching the HE Marcomms Monitor. With a major focus on prospectuses, it exposes how potential students (undergraduate and postgraduate) access and experience information designed to inform their choices. Also delivered as a powerful interactive dashboard, the HE Marcomms Monitor highlights the most effective way HEIs can communicate with prospective students.