ROI increasingly driving student choice, even among the AABs

Posted on 9th May 2012 by Youth
Free download

Analysis of YouthSight’s latest Higher Expectations survey data shows that the 2011/12 cohort of new full time undergraduates made their university choices in substantially different ways to their predecessors. Read the detail here.

Despite being unaffected by the new high tuition fee regime, last years’ new cohort of undergraduate starters were more influenced by ROI factors than any of the previous years we’ve monitored. The importance of future employability has risen, and in particular, it’s up for the highest achieving A level students (a good proxy for the key AAB group). This is, no doubt, driven by the fact that expectations of getting graduate level jobs are down and cost sensitivity is greater than ever. Of course, the new world order impacts each HEI in a different way. Setting this out very clearly is the purpose of the Higher Expectations study.

We’re also pleased to announce that Higher Expectations reports have started to be dispatched and we’ll be in full production mode during May, June and July. Contact Liam for more details

Related Posts

HE Insight Club Event – Youth In Focus...

11th January 2018

YouthSight is excited to share the great success of the first HE Insight Club Event. Specifically designed for the members of our HE Insight...

POSTED INEvents, News

YouthSight Speaks At MRS Kids & Youth Insights 2018...

5th January 2018

Finally getting to grips with Millennials? Its now time to dive into the world of Generation Z - the newest and possibly even more challengi...

POSTED INEvents, News

Policy Note 4 – A Brexit Youthquake?...

17th December 2017

Over two-thirds (68%) of students now back Labour, but most of them think Labour (55%) and Jeremy Corbyn (58%) back Remain. The Higher Ed...

POSTED INNews, Press, Student Vote

Free Webinar & Comparative Reports On Millennials In The U.S. & U...

7th November 2017

The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influ...

Living Lens & YouthSight Enter Partnership: Living Lens Proves Ideal V...

31st October 2017

London, UK, 31st October 2017 YouthSight are delighted to announce a new partnership with the Living Lens research platform for capturing...

POSTED INNews, Press

Free Webinar: Gen Z, Millennials & Food: 10 Trends You Need To Know...

9th October 2017

Our Youth Research & Insight Research Manager, Jane Mackey will be hosting a free webinar to reveal 10 food trends we've spotted in our ...

YS Speaks At CX & Insight Leaders...

5th October 2017

Our head of Youth Research & Insight, Josephine Hansom will be presenting 'Millennial trends that reveal the State of the Youth Nation',...

POSTED INEvents, News

Sodexo Launches 2017 International University Lifestyle Report...

21st September 2017

YouthSight have worked with Sodexo on their biennial University Lifestyle Survey every edition since the survey’s second outing in 2006. ...

POSTED INNews, Press