Youth Research & Insight
YouthSight is a specialist youth agency based in Shoreditch, helping clients see the world through the eyes of young people. We take a youth centric approach to:
Understand the youth market
Uncover and evaluate the motivations of future talent
Deep dive youth decision making
Co-create with Bright Young Minds
What we do
Online communities are our flagship methodology, however we also love AAU studies, segmentation, path to purchase research, concept testing, user experience, web tracking which we often supplement with our weekly omnibus surveys with students, graduates and general youth population
How we do it
What makes YouthSight relevant in the youth space is that it owns the 134,000 strong OpinionPanel community; the largest and highest quality youth research panel in the UK.
As an increasing number of respondents are receiving invitations to, and in turn will try to answer, online surveys on mobile devices, YouthSight have created a “Mobile First” strategy. A complete redesign of our web survey interface has made it fully responsive, great to look at and a joy to use on desktop PCs, laptops, tablets and mobiles - and won us the MRS’s 2014 Data Collection Operations Award.
With unparalleled access to young people, the YouthSight team can focus on delivering decisive and informed insight through the use of innovative and engaging research methodologies.
Who we do it for
With over a decade of experience, YouthSight has had the pleasure of working with leading brands such as Red Bull, Tic Tac, Channel 4, London Live, Carlsberg and influential policy and professional clients including Shell, PWC, Ofsted, and the Labour Party to name but a few!