Brand, Policy & Professional Research
Our Brand, Policy & professional team make it their business to get a clear grip on client needs, consulting closely to deliver meaningful insights. Experienced youth researchers, they talk to young people, students and young professionals about their needs, concerns and ambitions almost every day. Each year the team completes scores of projects, helping clients to:
- Measure and understand customer satisfaction
- Assess brand health
- Evaluate public policy and communications campaigns
- Evaluate marketing campaigns
- Test communications, ideas and concepts
- Optimise pricing
- Conduct and analyse usage and attitudes surveys
We work with a wide range of clients, including the public sector, charitable organisations, professional bodies, FMCG brands, financial services, employer brands, technology, beverages and travel & leisure.
As some of our clients do not require full consultative services, our Brand, Policy & professional team also manages our omnibus services which run weekly targeting young people, students and young professionals.
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HEAD OF BRAND, POLICY AND PROFESSIONAL RESEARCH
SENIOR RESEARCH EXECUTIVE, CUSTOM RESEARCH TEAM
YouthSight are a focussed & dedicated team, who undertook ground-breaking research with us on female undergraduates entering manufacturing & engineering careers. I stress WITH, because I felt at all times they were part of our team.
â€” Chief Executive, Council For Industry and Higher Education (CIHE)