Bright Young Minds

Bright Young Minds is a brand new research tool indentifying those who are bright, young and capable of amazing things.

Based on a series of academically-verified tests, scales and analysis procedures (our ‘secret sauce’) the service has been developed to facilitate fast & effective ideation, co-creation, new product development (NPD), innovation, testing, evaluation & crowdsourcing.

It’s aimed at researchers, marketers, brand specialists, designers and policy makers who want to work with the connected and engaged young people who drive successful and growing brands.

Meet our Bright Young Minds:

In addition to these core segments, detailed demographic, academic, interest & involvement profiling data can be overlaid - so you end up working with exactly the right people!

Our Bright Young Minds are sourced from what is already a hugely talented pool - the 115,000-strong OpinionPanel Community, the UK’s largest and best recruited youth and student market research panel.

Bright Young Minds can provide the competitive edge and power innovation in any market, not just youth markets. Take a look at the work we did Premier Foods to help develop the Mr Kipling brand.