Director of Higher Education


James began his research career in Washington DC in 2003, and continued it at think tank New Local Government Network, agency EdComs, and Goldsmiths, University of London, before joining YouthSight in 2014 as Director, Higher Education Research.

With experience in market, social, and public policy research, James brings a breadth of experience.  Before joining YouthSight, James spent four years at Goldsmiths, University of London, where he was Head of Market Strategy. He worked closely with the university’s most senior leaders, contributing evidence and argument in support of strategic decision-making.  Leading his team, he contributed across a broad range of strategically important areas, including market insight, student voice, rankings optimization, pricing research, course development, marcomms evaluation, and marketing research.

Before Goldsmiths, James spent three years as Head of Market Intelligence at EdComs, the UK’s leading agency that helps brands build trust through education.  Working across sector boundaries, James and his team successfully supported government departments, universities, public agencies, charities and blue chip businesses in creating strategies to influence attitudes and behaviours among young people.

Prior to EdComs, James spent three years at leading think tank New Local Government Network, where he published research reports such as ‘Carbon Footprints, Local Steps: How Local Government Can Rise to the Challenge of Climate Change’ and ‘Local buses Delivering National Policies: Options for Bus Reform’.  He also wrote many press articles, spoke at conferences, and appeared in the broadcast media.  Before that, he lived in Washington DC for a year, working as paid intern at the International Economic Development Council.

James is passionate about how communicable, robust evidence can help publicly funded organizations succeed in their increasingly complex and demanding environments.  He is a Common Purpose graduate, a member of the Market Research Society, and a qualified Prince2 practitioner.

James has BA History from London School of Economics and is studying towards a mathematics and statistics degree at Open University.  Outside of work, he enjoys running, reading, camping, working with the local community, and spending time with his family.

Email James MacGregor