VIDEO – The youth marketing paradigm shift – it’s now all about Creativity, Irreverence & Authenticity
YMS is an industry summit that brings together the best minds, top brands and the edgiest agencies involved in the fast-moving world of youth marketing. The event showcased how brands who are currently innovating in the youth space. Other presenters on the day include The Independent, Yo Sushi!, Facebook, Twitter and the Prince’s Trust.
Josephine Hansom and Tatenda Musesengwa from YouthSight spoke about the need for brands to be authentic when communicating with young people and how co-creation through our Bright Young Minds offering can help brands become more relevant.
Bright Young Minds brings clients closer to young consumers and facilitates partnership working to help inspire new and divergent thinking. Through our unique approach, brands can develop the products, services and campaigns of the future.
If this sounds interesting, watch this video of our presentation to find out more…