What do UK students think of mobile handset brands?

Posted on 23rd October 2009 by Youth

Opinionpanel has been working with the consultancy, mobileYouth, looking at how students interact with their mobile handset brands; in particular looking at mobile handset brand advocacy and trust among students. The results are fascinating. While Nokia is hugely trusted ? more than any other brand ? Apple gets higher levels of advocacy than the rest. Samsung needs to ask itself some searching questions because despite some pretty cool and youthful advertising it is, at best, considered a mediocre brand in terms of both trust and advocacy. LG and Motorola have significant issues in the student market.

Click here to take a look at our presentation.

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