YouthSight shortlisted for online data collection

Posted on 19th August 2014 by Youth

_87987_MRS Op Awards Banner 790x284_v2YouthSight have been chosen as a finalist in the Market Research Society’s 2014 Operations Awards for developing and launching a truly innovative, responsive layout for our surveys.

We are based at the Silicon Roundabout, at the epicentre of Britain’s capital’s technological revolution. We run the UK’s largest youth and student research panel. Our respondents are digital natives who do not care about technological limitations in the off-the-shelf packages our industry uses.

The vast majority of online surveys published today still either do not work at all on mobile devices, or offer a poor user experience.

In response, we adopted a “Mobile First” strategy in the autumn of 2013. We looked for expertise outside the market research industry and partnered with mainstream web designers and user experience architects to tackle the look and feel of our surveys.

Our new survey template has been a resounding success: our response rates improved by a large margin and mobile devices now account for a proportion of about 45% of all survey completers.
Best of all, our respondents absolutely love it and keep telling us so, in comments left on surveys, and via social networks.

We are delighted that the Market Research Society has recognised our vision for cutting-edge data collection techniques.

Contact: YouthSight, Crystal Gate, 28 – 30 Worship street, London, EC2A 2AH. www.youthsight.com

Michael Virks, Operations DIrector, michael@youthsight.com. 020 7288 8789

Related Posts

Free Webinar & Comparative Reports On Millennials In The U.S. & U...

7th November 2017

The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influ...

Living Lens & YouthSight Enter Partnership: Living Lens Proves Ideal V...

31st October 2017

London, UK, 31st October 2017 YouthSight are delighted to announce a new partnership with the Living Lens research platform for capturing...

POSTED INNews, Press

Free Webinar: Gen Z, Millennials & Food: 10 Trends You Need To Know...

9th October 2017

Our Youth Research & Insight Research Manager, Jane Mackey will be hosting a free webinar to reveal 10 food trends we've spotted in our ...

YS Speaks At CX & Insight Leaders...

5th October 2017

Our head of Youth Research & Insight, Josephine Hansom will be presenting 'Millennial trends that reveal the State of the Youth Nation',...

POSTED INEvents, News

Sodexo Launches 2017 International University Lifestyle Report...

21st September 2017

YouthSight have worked with Sodexo on their biennial University Lifestyle Survey every edition since the survey’s second outing in 2006. ...

POSTED INNews, Press

YS In The News: BBC & The Christian Institute Reports On Gambling Comm...

21st September 2017

YouthSight's recent research commissioned by the Gambling Commission on student gambling debt was featured on the BBC and The Christian Inst...

POSTED INNews, Press

Free Webinar & Comparative Reports On Millennials In The U.S. & U...

19th September 2017

The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influ...

POSTED INEvents, News

YS Attends LEAF Conference Hosted By Sainsbury’s...

19th September 2017

YouthSight's Jane Mackey will be sharing key insights on food trends at the LEAF Conference, hosted by Sainsbury's. View the full programme ...

POSTED INEvents, News