YouthSight wins Market Research Society’s 2014 Operations Award for Data Collection
YouthSight are proud to announce that we have won the British Market Research Society’s 2014 Operations Awards in the Data Collection category.
Our submission was based on our complete redesign of our web survey interface, making it fully responsive, great to look at and a joy to use on desktop PCs, laptops, tablets and mobiles.
This major investment was one of the pillars of our “Mobile First” strategy, recognising that an increasing number of respondents will receive invitations to, and in turn will try to answer, online surveys on mobile devices.
We partnered with mainstream web designers and user experience architects to achieve this, and the result has been a resounding success: our response rates have improved by a large margin, and mobile devices now account for a proportion of about 45% of all survey completers.
In June, we were delighted when we found out that we were short-listed, and we knew we faced off against strong competition.
We are over the moon that the judges recognised and shared our passion for offering a smooth, pleasant user experience across for surveys across all devices, operating systems and screen sizes.
This is what the judges had to say:
“YouthSight are leading the way in making market research questionnaires appeal to respondents. Their use of technology which enables deployment of the interview in an appealing format, regardless of the respondent’s device, is excellent. Increasingly respondents expect to be interviewed in the most convenient and relevant way to them. This initiative achieves that.”
As an industry, we are only as good as our respondents, their willingness to complete our surveys, and their motivation to give us honest and rich answers that drive the analysis, insight and actionable advice we provide to our clients.
Successfully connecting with our respondents in a rapidly evolving landscape of networked devices with a plethora of form factors is indispensable for retaining and increasing market research’s relevance as a major driver for achieving our clients’ business aims.
The kind of engaging interface we developed is not a nice-to-have. It is in the truest sense essential in order to stay relevant, and we invite the entire research industry to join us for the ride.
YouthSight, Crystal Gate, 28–30 Worship Street, London, EC2A 2AH. www.youthsight.com
Michael Virks, Operations Director, firstname.lastname@example.org. 020 7374 0997