YouthSight wins Market Research Society’s 2014 Operations Award for Data Collection

Posted on 19th September 2014 by Youth

YS Image 4YouthSight are proud to announce that we have won the British Market Research Society’s 2014 Operations Awards in the Data Collection category.

Our submission was based on our complete redesign of our web survey interface, making it fully responsive, great to look at and a joy to use on desktop PCs, laptops, tablets and mobiles.

This major investment was one of the pillars of our “Mobile First” strategy, recognising that an increasing number of respondents will receive invitations to, and in turn will try to answer, online surveys on mobile devices.

Laptop-tablet-ipad 05210714We partnered with mainstream web designers and user experience architects to achieve this, and the result has been a resounding success: our response rates have improved by a large margin, and mobile devices now account for a proportion of about 45% of all survey completers.

In June, we were delighted when we found out that we were short-listed, and we knew we faced off against strong competition.

We are over the moon that the judges recognised and shared our passion for offering a smooth, pleasant user experience across for surveys across all devices, operating systems and screen sizes.

This is what the judges had to say:

“YouthSight are leading the way in making market research questionnaires appeal to respondents. Their use of technology which enables deployment of the interview in an appealing format, regardless of the respondent’s device, is excellent. Increasingly respondents expect to be interviewed in the most convenient and relevant way to them. This initiative achieves that.”

As an industry, we are only as good as our respondents, their willingnOPSAwardsBenMichDave_edited-1ess to complete our surveys, and their motivation to give us honest and rich answers that drive the analysis, insight and actionable advice we provide to our clients.

Successfully connecting with our respondents in a rapidly evolving landscape of networked devices with a plethora of form factors is indispensable for retaining and increasing market research’s relevance as a major driver for achieving our clients’ business aims.

The kind of engaging interface we developed is not a nice-to-have. It is in the truest sense essential in order to stay relevant, and we invite the entire research industry to join us for the ride.

 

Contact

YouthSight, Crystal Gate, 28–30 Worship Street, London, EC2A 2AH. www.youthsight.com

Michael Virks, Operations Director, michael@youthsight.com. 020 7374 0997

Related Posts

We’re Supporting &more – The New Home For Young Researcher...

23rd March 2017

Given YouthSight is all about Millennials and market research, we couldn’t think of a better industry group to support than &more - th...

POSTED INNews, Press

Open Britain – Poll on Students and Brexit Regret...

11th March 2017

Open Britain commissioned YouthSight to conduct a poll of UK students to see how they voted in the EU referendum, determine levels of regre...

POSTED INNews, Opinion, Press, Student Vote

Is the prospectus dead?...

30th November 2016

YouthSight’s Andréanne Orsier (Associate Director, Higher Education research) was invited to speak at the University Market Insight Confe...

POSTED INEvents, News

BBC Radio 4, The Bottom Line with YouthSight director Josephine Hansom...

4th November 2016

Evan Davis hosts panel discussion on The Youth Market with three industry insiders; Josephine Hansom from YouthSight, Philip O'Ferrall, Seni...

UNITE STUDENTS’ MAJOR NEW REPORT ON STUDENT RESILIENCE...

31st August 2016

Unite Students is the UK’s leading operator of purpose built student accommodation, providing a home for over 46,000 students in 138 prope...

POSTED INEvents, News, Press

Video: How Do EU Students Feel Post Brexit?...

1st July 2016

Brexit delivered a huge shock to the UK's 124,000 EU students. They've received reassurances, but we wanted to learn how they are actuall...

YS Works With BIS – Reports – Teaching Quality & Proposed ...

15th June 2016

YouthSight was commissioned by Department for Business, Innovation and Skills (BIS) to investigate the views and opinions of applicants, stu...

POSTED INNews, Press

YS In The News: Academic Experience Survey Featured Widely – The Tele...

15th June 2016

YouthSight has been carrying out research for HEPI and HEA since 2006, investigating how full-time undergraduates rate their time in higher ...

POSTED INNews, Press