Research Consultancy

Make smarter decisions with our bespoke research and tracking data.

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Panel & Data Services

Get instant access to the UK’s largest under-30s research panel.

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Meet your future

Our panel and data service provides agencies with access to our 150,000-strong panel of 13-30s and our comprehensive data services.Our culturally minded and commercially driven researchers steer brands and universities to fully maximise their relationship with Gen Z and Millennials. 

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Brands, Universities, Government & Third Sector

Research Consultancy

We think hard about your challenges. We take the guesswork out of your under 30s marketing with our extensive trend data, bespoke research and the latest techniques, crucially fused with our insightful interpretation.

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Research Agencies, Marketing Services & Consultancies

Panel & Data Services

Reach any Gen Z and Millennial audience with the UK's largest and most engaged youth research panel: 150,000 13-30s ready to participate in your qual or quant research projects. We also provide a whole suite of data services.

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UK'S LARGEST YOUTH RESEARCH PANEL

Tracking Products

Our tracking products ensure you never start from zero. Find out how you can succeed with Gen Z and Student audiences.

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BRANDS

State of the Youth Nation

A tracking product that will equip you with the tools to better engage with Gen Z

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HIGHER EDUCATION

HE Success Suite

Improve student attraction and conversion with our subscription trackers and insight

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Services

Market Research

We're skilled in fusing together qualitative and quantitative research approaches, steering brands and universities towards brand distinctiveness. 

Over the last 15 years we've become famous for our work with UK universities. We've solved challenges for over 100 higher education institutions, which has driven their student attraction, conversion and retention.

Market Research for Brands 

Market Research for HE Professionals

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Careers

Join the team

We're always on the lookout for bright and talented researchers and project managers to join our fun and vibrant team.

We also offer plenty of excellent internship opportunities for rising stars, so if you like the sound of us, send us your CV today.

Find out more and apply by following the link below.

Read more / Apply

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WATCH

Social Media Marketing for Gen Z Audiences

Our mini-series explores the changing behaviour of Gen Z on social media. Hear directly from young people, as they reveal the platforms they use, the content they engage with and the brand messaging that resonates with them. These videos are designed to inspire brands to create social strategies and content that cuts-through to young audiences.

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SOCIAL MEDIA MARKETING: PART 1

4 Habits of Gen Z

Find out what social media channels Gen Z are on and how they're using them.

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SOCIAL MEDIA MARKETING: PART 2

3 Types of Content Gen Z Love

Discover what type of content Gen Z are most engaged with online.

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SOCIAL MEDIA MARKETING: PART 3

Content that Cuts-through

Learn what types of social media ads achieve the greatest cut-through with young people.

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Our Work

Success Stories

Our clients hire us because of our sector expertise, our research knowledge and our ability to reach exactly the right participants.
Here’s how we’ve helped clients tackle their tough questions.

View case studies

Case Study: The University of Manchester

Case Study: The University of Manchester

How we helped Tthe University of Manchester improve open day conversion
Case Study: Sport England

Case Study: Sport England

How we helped Sport England get more young people active
Case Study: Art Fund

Case Study: Art Fund

How we helped Art Fund revolutionise their student offer

Latest from our Blog

Results Day nerves | how are A Level students really feeling?
Youth Thinking, Youth Videos

Results Day nerves | how are A Level students really feeling?

Results Day nerves: find out how students are feeling ahead of receiving their results and how businesses can connect with this audience.
12 Aug 2022 Read more
Mental Health: New Research Shows No Signs of Improvements for HE Students
Youth Thinking

Mental Health: New Research Shows No Signs of Improvements for HE Students

Research for the Student Academic Experience Survey shows no marked sign of improvement in students' mental health. Here's why universities need to do more.
4 Aug 2022 Read more
Gen Z Trends Update (Part 3/3): Social Media & Gaming
Youth Thinking, Youth Videos

Gen Z Trends Update (Part 3/3): Social Media & Gaming

New video series - discover the latest Gen Z trends around social media and gaming
8 Jul 2022 Read more

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Get in touch

Do you have a project or challenge that you'd like to chat to us about?

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