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Is your organisation listening to young people?


YouthSight is an award-winning insight agency and panel and data services company.

Our insight business helps brands and universities engage with Gen Z and Millennials.

Our panel and data services business helps research, marketing and in-house agencies by providing access to our 150,000-strong research panel of 16-30s and a full range of data services.

Clients


"The YouthSight team are great to work with – flexible, responsive and knowledgeable. Their clear and authoritative approach is supported by a willingness to answer our questions and address any concerns. Our work together over the last two years has been a real partnership."

Sport England

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Clients partner with us because of our contextual knowledge. We have the data and expertise to reach exactly the right audience.

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News and insight


We believe knowledge should be used and shared. We hope you find inspiration in the hundreds of articles below…

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Say Hello To 25,000 First-Year Students And Hear All About Their Freshers Fails

It’s the start of another academic year, which means we’re busy welcoming our freshest batch of freshers to the panel! This year, we’ve recruited a whopping 25,000 brand-new...

- Read Full Story
YouthSight news: growth, restructure and two new MDs

YouthSight, the independent specialist Gen Z and Millennial research agency, has re-modelled its business more closely around customer needs. The company has restructured into two...

- Read Full Story
HE Insight Club: Experiential Marketing And Why It Still Matters For Universities
Yet another fantastic morning of insights and networking at YouthSight’s third HE Insight Club Event, exclusive to the members of our HE Insight Club (subscribers to our HE insight...
- Read Full Story
Companies Need To Connect With Parents To Improve Apprenticeship Recruitment

In an article first published by Gerard Kelly & Partners (GKP) YouthSight's chief executive, Ben Marks, made his case for the apprenticeship system to devote more attention to...

- Read Full Story
Our Open Day HE Insight Tool Is Here!
We've just launched our Open Day Insight tool for HEPs to help inform and improve your open day conversion. 
- Read Full Story
In The Age Of Digital, Are Printed Prospectuses A Waste Of Budget And Resource? HE Research Snippet #33

For those of you who’ve read our ‘Who is Generation Z’ Youth Culture Snippet, you’ll know that the way Gen Z consume information has changed quite a lot in comparison to...

- Read Full Story
Student Opposition to Brexit Grows

Tomorrow’s leaders reject Brexit; the Government’s handling of it & Labour’s position on it

- Read Full Story
YS In The News: Research Shows Students Are Struggling To Juggle University Living Costs

Where students choose to study in the country might set them back over £5,000 in living costs, according to new findings from Which? University, who

- Read Full Story
Making Clearing Less Scary (And How That Can Help You Recruit Exceptional Students) - HE Research Snippet #32

Click on the above icon in the bottom right corner of your screen to speak to us any time.

- Read Full Story
Student Opposition to Brexit Grows

Tomorrow’s leaders reject Brexit; the Government’s handling of it & Labour’s position on it

- Read Full Story
Millennials, Gen Z and Food: Trends and Truths - Youth Culture Snippet #13

Are young people really spending their money on food fads? Have they all gone vegan? This month we explore the topic of young people and food, with

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Who Are Generation Z? - Youth Culture Snippet #12

Generation Z are the new buzz demographic in marketing. Media and brands across the globe are asking what we can learn from them and how we

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How Do We Cultivate 'Brand Love' With Millennials & Gen Z In 2018? - Youth Culture Snippet #11

We can all relate. There’s nothing quite like your first love, by which of course I mean, trainers. I vividly remember being a student and saving

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Webinar: What Beyonce's Beyhive Can Teach Us About Brand Loyalty

 If you'd like to find out 'What Beyonce's beyhive can teach us about brand loyalty', join us in our exclusive webinar on April 3rd. Just click below to reserve your seat.

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Exclusive: YouthSight's Youth Breakfast Event Unraveling 'The Student Consumer'

Bored of gimmicky, youth networking events which overpromise and under deliver? Attend YouthSight's intimate, bianual SYN Breakfast Session for free next April in Central London.

- Read Full Story
What Beyonce’s Beyhive Can Teach Us About Brand Loyalty - Youth Culture Snippet #10

Question - which brand has the ability to captivate young people around the world?  Has the audacity to disrupt systems? Turn its fans into evangelists while overcoming set-backs...

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Join YouthSight At Millennial 20/20 and Youth Marketing Strategy, London 2018

YouthSight will be heading up Millennial 2020 and the Youth Marketing Strategy in march - two exciting opportunities for youth marketers to network

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HE Research Snippet #27 - How Can Universities Stop Failing Students With Mental Health Issues?

The number of students dropping out of university citing mental health issues is at a record high. So why are institutions forcing students to wait for up

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Lessons Learnt From The Most Expensive Gen Z Marketing Mistakes - Youth Culture Snippet #9

If you type ‘How to market to Generation Z’ into Google, you’ll be greeted with hundreds of articles on the subject. Yet many brands are not managing to hit the mark with this...

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What Do Millennials Think About Feminism And Gender Equality? And Who Do Millennials Look Up To? - Youth Culture Snippet #8

From Gamergate and Dapper Laughs to HeForShe and Suffragette, the subject of gender equality and feminism is rarely out of the spotlight.

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The Truth About Trends: 3 Tips To Consider When Introducing Trends Into Your Business - Youth Culture Snippet #7

The famous futurist Peter Schwartz calls it “the art of the long view”. Others refer to it as keeping your

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Free Webinar: Gen Z, Millennials & Food: 10 Trends You Need To Know

Our Youth Research & Insight Research Manager, Jane Mackey will be hosting a free webinar to reveal 10 food trends we've spotted in our State of the Youth Nation tracking data....

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Free Webinar & Comparative Reports On Millennials In The U.S. & U.K. Released By YouthSight & YPulse

The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influencer marketing and workplace strategies.

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Xennials: Catchy Buzzword Or A New Micro-Generation?

If you are a Times reader, you probably saw the Xennials article in Saturday’s paper. It focused on a newly defined micro-generation that bridges Generation X to Millennials: the...

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Free Webinar: 50 Of The Biggest Millennial Trends To Reveal The State Of The Youth Nation

Hundreds of you tuned into Josephine's eagerly anticipated webinar last month, when she presented '50 of the biggest Millennial trends to reveal the state of the youth nation'. Due...

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Why The Rise Of Snapchat Says So Much About Youth Culture - Youth Culture Snippet #6

This short piece by Ben Marks is based on Luke Mitchell's article, Chalk it up to youth experience (M&C Allegra, Sept 2015) The article features YouthSight data.

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YouthSight Develops Ground-breaking Segmentation For Sport England

Sport England is in the business of creating sporting habits for life. Between 2012 and 2017 Sport England will invest over £1 billion of National Lottery and Exchequer funding

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BBC Radio 4, The Bottom Line with YouthSight director Josephine Hansom

Evan Davis hosts panel discussion on The Youth Market with three industry insiders; Josephine Hansom from YouthSight, Philip O'Ferrall, Senior Vice President at

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Topline Findings On UK Students & Brexit - Registration, Turnout and Post-Referendum Blues

Students in the UK turned out in large numbers to vote in the EU referendum but have to live with a result that they feel very negatively about.

- Read Full Story
Video: How Do EU Students Feel Post Brexit?

Brexit delivered a huge shock to the UK's 124,000 EU students.

They've received reassurances, but we wanted to learn how they are actually feeling -

- Read Full Story
1/10 Students Own Their Own Business - Who Are The Student Entrepreneurs? - Youth Culture Snippet #5

Corporate culture is being challenged by start-up culture, prompting young people to question the world of work and the skills that are relevant to the workplace.

- Read Full Story
Five Facts About This Year's Freshers - Youth Culture Snippet #4

It’s the beginning of a new year, a time for reflection and contemplation… As freshers settle back into university (somewhat more familiar with their environment, friendship groups...

- Read Full Story
Student Spending Segmentation - 4 Spending Styles You Need To Know - Youth Culture Snippet #3

Becoming a student is a momentous event for any young person and it is often the first time they take control of their finances. Stereotypically, students manage their finances in...

- Read Full Story
Do Young People Think The Voting Age Should Be Lowered To 16? - Youth Culture Snippet #2

In the run up to the general election, YouthSight will be posing questions to young people across the UK about issues that affect them. The first in our series explored student

- Read Full Story
Are Young People Hacked Off With Data Security? - Youth Culture Snippet #1

In the wake of the recent celebrity iCloud nude photo hacking, YouthSight is sharing previously unreported data about how young people view their own online personal data security.

- Read Full Story
HE Insight Club: Experiential Marketing And Why It Still Matters For Universities
Yet another fantastic morning of insights and networking at YouthSight’s third HE Insight Club Event, exclusive to the members of our HE Insight Club (subscribers to our HE insight...
- Read Full Story
Our Open Day HE Insight Tool Is Here!
We've just launched our Open Day Insight tool for HEPs to help inform and improve your open day conversion. 
- Read Full Story
In The Age Of Digital, Are Printed Prospectuses A Waste Of Budget And Resource? HE Research Snippet #33

For those of you who’ve read our ‘Who is Generation Z’ Youth Culture Snippet, you’ll know that the way Gen Z consume information has changed quite a lot in comparison to...

- Read Full Story
YS In The News: Research Shows Students Are Struggling To Juggle University Living Costs

Where students choose to study in the country might set them back over £5,000 in living costs, according to new findings from Which? University, who

- Read Full Story
Making Clearing Less Scary (And How That Can Help You Recruit Exceptional Students) - HE Research Snippet #32

Click on the above icon in the bottom right corner of your screen to speak to us any time.

- Read Full Story
How Do Your Prospective Students Use Social Media To Make Their University Choices? HE Research Snippet #31

On clearing day last year, Staffordshire University made the unusual choice of offering last-minute places via Snapchat. Sheffield Hallam made offers on

- Read Full Story
HE Research Snippet #30 - Are Unhappy Students Spreading a Negative Message About Your University?

In March this year, a student sued Anglia Ruskin University for her ‘Mickey Mouse’ degree which, she claimed, did not prepare her for future employment. “The

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Brand Distinctiveness 101 : Here's What Happened At Our HE Insight Club Event, Birmingham

It was great seeing so many of our HE Insight Club clients attend our bi-annual HE event earlier this month. We ran an intimate event to unravel brand

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HE Research Snippet #29: A degree Is Not Enough: The Universities That Succeed And Fail In ‘Selling’ Their Story On Future Employability

The growing importance of employability for prospective students picking a course or university has been big news for some time. Yet certain

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HE Research Snippet #28 - Could Your Communications Convert More Prospective Students?

The race to convert applicants into students has well and truly begun. The main UCAS application deadline was in January, so it’s now ‘make or break’ time

- Read Full Story
Exclusive: YouthSight's Youth Breakfast Event Unraveling 'The Student Consumer'

Bored of gimmicky, youth networking events which overpromise and under deliver? Attend YouthSight's intimate, bianual SYN Breakfast Session for free next April in Central London.

- Read Full Story
HE Research Snippet #27 - How Can Universities Stop Failing Students With Mental Health Issues?

The number of students dropping out of university citing mental health issues is at a record high. So why are institutions forcing students to wait for up

- Read Full Story
HE Research Snippet 26 - Just How Much Do Parents Affect Uni Choice?

How do young people work with their parents when choosing where to study? Do parents collaborate or impose? Are there consistent and predictable ‘styles’ of involvement out there? 

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HE Research Snippet 25 - Video Insights Into The New PG Loan

We think the new PG loan is big news.  It was introduced in 2016 with the aim of boosting the stagnating PGT enrollment numbers[1], especially from lower socioeconomic groups...

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HE Research Snippet 24 - Could tackling the gender pay gap help universities grow market share?

Gender pay inequality is big news. Last week’s IFS’s report on the topic dominated the headlines. In her inaugural speech as Prime Minister, Theresa May stressed the need to...

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Topline Findings On UK Students & Brexit - Registration, Turnout and Post-Referendum Blues

Students in the UK turned out in large numbers to vote in the EU referendum but have to live with a result that they feel very negatively about.

- Read Full Story
Video: How Do EU Students Feel Post Brexit?

Brexit delivered a huge shock to the UK's 124,000 EU students.

They've received reassurances, but we wanted to learn how they are actually feeling -

- Read Full Story
HE Research Snippet 23 - For PGT, The Importance Of Reputation Is Only Intensifying

When choosing a university for a postgraduate degree, reputation becomes more important for many prospective postgraduates. YouthSight’s syndicated study, PGT

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YS Works With BIS - See Report On Teaching Quality & Proposed PG Loans

YouthSight was commissioned by Department for Business, Innovation and Skills (BIS) to investigate the views and opinions of applicants, students and graduates surrounding two key...

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HE Research Snippet 22 - Links with industry and placement opportunties are changing the game

The sector has crossed a symbolic line. For the first time our Higher Expectations survey has recorded that, when selecting where to study, high-achieving prospective students now...

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HE Research Snippet 21 – When it comes to university choices, parents are more ‘Free Range’ than ‘Helicopter’

Our HE Research Snippets reveal interesting findings from YouthSight’s HE team. Please contact James MacGregor, Director of Higher Education Research, to be added to the list. The...

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HE Research Snippet 20 – Just How Important Is Community Membership For Freshers?

The UK’s HE funding bodies are asking if they should include an optional question in NSS on feelings of community membership at university.

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HE Research Snippet 19 – Clearing Students Need Your Love

More than 61,000 undergraduate students were accepted through Clearing for 2014. The final number for 2015 entry will be even higher. That means that around 12% of freshers will...

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HE Research Snippet 18 – Don't Ignore The Subtleties Of Applicant Decision Making

The drivers of university choices among UK prospective undergraduates are well-researched. Reputations, course appeal, and employability figure prominently as they hint at how much...

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1/10 Students Own Their Own Business - Who Are The Student Entrepreneurs? - Youth Culture Snippet #5

Corporate culture is being challenged by start-up culture, prompting young people to question the world of work and the skills that are relevant to the workplace.

- Read Full Story
HE Research Snippet 17 - Finally, Some Measures We Can All Agree On

Vague measures of reputation and employability have long been the dominant factors in university choice. But, their meanings are ambiguous. They are overlapping and multi-faceted...

- Read Full Story
Five Facts About This Year's Freshers - Youth Culture Snippet #4

It’s the beginning of a new year, a time for reflection and contemplation… As freshers settle back into university (somewhat more familiar with their environment, friendship groups...

- Read Full Story
HE Research Snippet 16 - Taught PG Loans Are Here - It's Time To Switch Strategy

The Chancellor’s Autumn Statement on Government-backed loans for postgraduate taught students is reigniting senior teams’ interest in offering these courses.

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HE Research Snippet 15 - Open Days: Getting The Basics Wrong

Img source: University of NewCastle Open day 2017

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Student Spending Segmentation - 4 Spending Styles You Need To Know - Youth Culture Snippet #3

Becoming a student is a momentous event for any young person and it is often the first time they take control of their finances. Stereotypically, students manage their finances in...

- Read Full Story
Do Young People Think The Voting Age Should Be Lowered To 16? - Youth Culture Snippet #2

In the run up to the general election, YouthSight will be posing questions to young people across the UK about issues that affect them. The first in our series explored student

- Read Full Story
HE Research Snippet 14 - The Flip-Side Of Expansion: How To Avoid Triggering An Institutional Review

Universities have been operating in a fast-changing environment in recent years. Having timely insights on which to base decisions has never been so important. Our Snippets have...

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HE Snippet 13 - Are The Hills (And Clubs) Alive With The Sound Of Your Students?

University marketing teams are always keen to discover what makes their institution unique. Sometimes the answer – or at least part of the answer – lies right under everyone’s...

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HE Snippet 12 - What’s The Only Thing That Has Become Less Important In Undergraduate Decision-Making?

We’ve been measuring what new undergraduate starters regard as being most important in their decision making process for 11 years. In that time, nearly every one of the 42 factors...

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HE Research Snippet 11 - Is Your Institution Getting Across Its Message On Future Employability?

Future employability statistics now play a major role in prospective students’ decision-making, feeding into, amongst other things, league tables, Key Information Sets and HEI...

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HE Research Snippet 10 - PGT Price Expectations And How Fees Affect Demand

November’s Snippet is based on findings from our latest syndicated research study, PGT+BE: Using behavioral economics (BE) to understand how students really make their taught...

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HE Research Snippet 9 - Open Day Trends & Do Parents Still Attend Open Days?

YouthSight’s first HE Research Snippet unearthed an interesting upward trend in parental attendance at university open days. Although this research was conducted with ‘pre-£9,000’...

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HE Research Snippet 8 - Why Clearing Students Are Twice As Likely To Be ‘Detractors’ Of Your University + How To Fix This

Most students who go through Clearing have had to re-evaluate their university choices because their grades were not what they hoped for. Having not got into their first choice...

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HE Research Snippet 7 - What Motivates Students To Study A Particular Subject?

University choices are often complex, multi-faceted decisions, but the decision on what subject to study at undergraduate level often boils down to a few key factors. Our Higher...

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HE Research Snippet 6 - The Increasing Importance Of University Open Days: Why It's Crucial To Make A Great First Impression

Our latest research shows that Open Days are becoming increasingly – and significantly – more important in the applicant decision-making process.Our Higher Expectations study (which...

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HE Research Snippet 5 - Exclusive Insight Into UK Universities And their Net Promoter Scores

Net Promoter Scores (NPS) have been touted as the ‘Ultimate Question’ for business leaders because of their strong positive correlation with revenue growth. Bain & Co, the...

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HE Research Snippet 4 - Are Students Still Using University League Tables? Which Is Most Popular?

Love them or hate them, university league tables are central to the decision-making of many university applicants. And with increasing consumerisation

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HE Research Snippet 3 - Do Undergraduate Students Know What Mission Groups Are & How Is The Russel Group Perceived?

With the recent growth in membership of the Russell Group and following a series of departures from the 1994 Group (e.g. the universities of Bath and Surrey),

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HE Research Snippet 2 - How Can Universities Reduce Dissatisfaction & Improve Retention Among 1st Year Students?

The 2012/13 batch of fresh-faced first year students are now just over a month into university life. Many will already be reflecting on how their early university

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HE Research Snippet 1 - Parents And University Open Days: Key Trends

Last year we distributed a free research paper on parental involvement in university open days, 2008/09 to 2010/11. We asked if the rise in helicopter parenting and the...

- Read Full Story
Student Opposition to Brexit Grows

Tomorrow’s leaders reject Brexit; the Government’s handling of it & Labour’s position on it

- Read Full Story
Over 68% of Students Back Labour - Student Voting Intentions + Brexit [HEPI Policy Note 4]

Over two-thirds (68%) of students now back Labour, but most of them think Labour (55%) and Jeremy Corbyn (58%) back Remain.

- Read Full Story
Students Support Labour & Jeremy Corbyn But Don’t Trust Them On Student Fees, According To A Major HEPI / YouthSight Pre-election Poll

Last week, HEPI and YouthSight polled over 1,000 full-time undergraduate students entitled to vote in the 2017 General Election.

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Open Britain - Poll on Students and Brexit Regret

Open Britain commissioned YouthSight to conduct a poll of UK students to see how they voted in the EU referendum, determine levels of regret in relation to the vote and understand...

- Read Full Story
Topline Findings On UK Students & Brexit - Registration, Turnout and Post-Referendum Blues

Students in the UK turned out in large numbers to vote in the EU referendum but have to live with a result that they feel very negatively about.

- Read Full Story
Video: How Do EU Students Feel Post Brexit?

Brexit delivered a huge shock to the UK's 124,000 EU students.

They've received reassurances, but we wanted to learn how they are actually feeling -

- Read Full Story
YS IN THE PRESS: Independent, Financial Times and T.H.E report Student EU Referendum Data

YouthSight's recent piece of research with Universities UK quizzed students about the EU referendum. The research has been featured in the Independent, BBC News, Times Higher Education...

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Students unaware of EU referendum date and many registered at wrong address – new poll

Over half of British university students do not know when the EU referendum is taking place, according to a new poll published today.

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Our Student Vote polling featured widely in the press after major HEPI report

Since 2004, YouthSight has conducted over 100 polls of the Student Vote, providing a data series that gives a powerful and unique picture of voting intentions and party...

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Student Vote - Labour dominates. UKIP & Lib Dems rejected

Student Vote and Party Preference Exit Poll May 2015

Exit poll headlines

  • We ran our own ‘exit poll’ immediately after the May 2015 General Election
  • As predicted, Labour is the...
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Student vote - Labour remain the first choice party for students

Student Vote and Party Preference April 2015 - UPDATE

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Student vote - Conservatives back in second. Green Party down 15 points

Student Vote and Party Preference April 2015

Research Highlights

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YouthSight in the news - The Prospect - Lib Dem vote plummets

YouthSight's February 2015 student polling data has been recently featured in The Prospect.

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YouthSight in the news - UK Polling Report - Our data featured

YouthSight's February 2015 student polling data has been recently featured in The UK Polling Report.

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YouthSight in the news - The Guardian - Our data featured

YouthSight's February 2015 student polling data has been recently featured in The Guardian

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YouthSight in the news - The Independent - Our data featured

YouthSight's February 2015 student polling data has been recently featured in The Independent.

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Student Voter Registration and Party Preference: February 2015

Highlights

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The Green Party is now the second choice party for students

The Student vote - update December 2014

Research highlights

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Do Young People Think The Voting Age Should Be Lowered To 16? - Youth Culture Snippet #2

In the run up to the general election, YouthSight will be posing questions to young people across the UK about issues that affect them. The first in our series explored student

- Read Full Story
YouthSight's September student voting poll featured exclusively in The Conversation

YouthSight's recent research on student voting intentions has been exclusively featured in The Conversation.

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Student vote update September 2014

Research highlights

Scottish referendum

  • The recent surge in support for the ‘Yes’ campaign is not reflected within the student vote.
  • Students eligible to vote in the Scottish...
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YouthSight's research on student voting featured in The Telegraph
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Students soundly reject UKIP

New research by YouthSight conducted 6th June to 10th June 2014 has shown that students clearly reject UKIP. Prior to the May 2014 European elections, UKIP were polling 5% among...

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YouthSight's Student Experience Survey 2014 featured in Times Higher Education

For ten years, YouthSight has been conducting research on the student experience for Times Higher Education. Our latest research, entitled The Student Experience Survey, 2014 has...

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YouthSight's latest student polling featured exclusively in The Independent
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The Student Vote 2014

YouthSight’s most recent polling of higher education students shows student opinions have remained relatively stable over the last year, and that students take a more left-wing and...

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Students unmoved by UKIP but turn backs on coalition

Our most recent polling of students and their voting intentions has been reported in The Times.

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Old heads on young shoulders

Coverage of a report published on June 26th by Opinionpanel which documents a big shift in political allegiances on campus since 2004.

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Where has all the passion gone

Coverage of a report by Paul Whiteley, professor of government at the University of Essex, on Opinionpanel's student voting poll.

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Data Tables for the Student Voting Study

Data analysis of key student voting questions and demographics over 33 waves.

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Student Voting Study released

Opinionpanel Research has released the latest results of their Student Voting Study, the only comprehensive analysis of the political views of the student population over the last...

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Lib Dems eclipse Labour on campus

Labour's electoral dominance on Britain's campuses will come to an end on May 5 amid a surge of support among academics and students for the Liberal Democrats...

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Lib Dems' education vision winning votes

Some 47 per cent of students have decided to back the Liberal Democrats...

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Students favour Lib Dems and Labour

The Liberal Democrats will get the bulk of the student vote at the next general election with freshers most likely to vote against Labour.

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Academics and students 'Surging behind Lib Dems'

Support for the Liberal Democrats among academics and students has surged according to two new polls...

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Lib Dems invest £100,000 in student power

The Liberal Democrats have set up a £100,000 fighting fund to help to target student voters.

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Liberal Democrats regain student vote

Opinionpanel finds a massive student swing to the Liberal Democrats in the run up to the General Election in May 2005.

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Fees fail to sway student voters

Only one in five students will cast their vote because of concerns about tuition fees...

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Say Hello To 25,000 First-Year Students And Hear All About Their Freshers Fails

It’s the start of another academic year, which means we’re busy welcoming our freshest batch of freshers to the panel! This year, we’ve recruited a whopping 25,000 brand-new...

- Read Full Story
Fieldwork Tips: Say Hello To Our 18,000 16 To 17 Year Olds!

Say Hello to our super sweet 16s (and 17s!)

Forget the Royal Wedding or the FA Cup final, this month’s biggest celebration is happening right now and we’re personally inviting you...

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Get The Most Out Of Your Youth Fieldwork: A Sneak Peek At YouthSight’s 2018

Your budget’s been approved; your questionnaire’s complete; and you’re all set to get the ball rolling on your most exciting research project to date. There’s

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Fieldwork Tips - 3 Tried And Tested Ways To Reduce Straight Liners And Get More For Your Budget

Who’d have thought that when it comes to attention spans, goldfish have got us beat. Whether or not you believe that the average human attention span is now a meagre 8.25 seconds,...

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Fieldwork Tips: Avoid the pitfalls of annoying your survey respondents – top 6 pet peeves

With nearly 15 years’ experience owning a youth research panel, we’ve learnt a thing or two in our time.

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A Quick Hello From Our Youth Panel

What does the UK's largest specialist youth research panel look like? What makes our panel so unique?

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Fieldwork Tips: Avoiding The Negative Effects Of Lengthy Surveys

Recently we blogged about how to avoid the pitfalls of annoying your survey respondents – top 6 pet peeves. We noted that overly long surveys were the single biggest bugbear for our...

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Fieldwork Tips: The Challenges and Opportunities Offered by Smartphones for the Market Research Industry

We all know that increased smartphone and iPad / tablet ownership is posing new opportunities and challenges for the market research industry – the subject was even discussed in...

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All panels are equal, but some panels are more equal than others

Panel quality is a major issue in the market research industry and rightly so. Debates around data quality, panellist engagement and the impact of downward price pressures have led...

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Peanuts and Monkeys - the argument for high quality online research

By Ben Marks, Managing Director, OpinionPanel

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Fieldwork Tips: Is the traditional survey dead? [Clue: no]

By Ben Marks, Managing Director, OpinionPanel

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YouthSight news: growth, restructure and two new MDs

YouthSight, the independent specialist Gen Z and Millennial research agency, has re-modelled its business more closely around customer needs. The company has restructured into two...

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Companies Need To Connect With Parents To Improve Apprenticeship Recruitment

In an article first published by Gerard Kelly & Partners (GKP) YouthSight's chief executive, Ben Marks, made his case for the apprenticeship system to devote more attention to...

- Read Full Story
Student Opposition to Brexit Grows

Tomorrow’s leaders reject Brexit; the Government’s handling of it & Labour’s position on it

- Read Full Story
YS In The News: Research Shows Students Are Struggling To Juggle University Living Costs

Where students choose to study in the country might set them back over £5,000 in living costs, according to new findings from Which? University, who

- Read Full Story
YouthSight Appoint Sheldrake To Their Board - As Seen On Research Live & Mr Web

Press release

Youth insight agency and panel provider, YouthSight, this morning announced the appointment of former BDRC Group Chief Operating Officer, Richard Sheldrake,

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Loughborough Uni Tops THE Student Experience Survey, Conducted By YouthSight

University league tables are used widely by students and parents, but do they adequately examine student experience? Every year, YouthSight works

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YouthSight Speaks At MRS Kids & Youth Insights 2018

Finally getting to grips with Millennials? Its now time to dive into the world of Generation Z - the newest and possibly even more challenging cohort of young people.

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Here's What Happened At YouthSight's Biannual Insight Event For HE Professionals

YouthSight is excited to share the great success of the first HE Insight Club Event. Specifically designed for the members of our HE Insight Club (subscribers to our HE insight...

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Over 68% of Students Back Labour - Student Voting Intentions + Brexit [HEPI Policy Note 4]

Over two-thirds (68%) of students now back Labour, but most of them think Labour (55%) and Jeremy Corbyn (58%) back Remain.

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Living Lens & YouthSight Enter Partnership: Living Lens Proves Ideal Video Capture & Analytics Choice For Millennial Specialists

London, UK, 31st October 2017

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Free Webinar: Gen Z, Millennials & Food: 10 Trends You Need To Know

Our Youth Research & Insight Research Manager, Jane Mackey will be hosting a free webinar to reveal 10 food trends we've spotted in our State of the Youth Nation tracking data....

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YS Speaks At CX & Insight Leaders

Our head of Youth Research & Insight, Josephine Hansom will be presenting 'Millennial trends that reveal the State of the Youth Nation', at the CX & Insight Leaders conference on...

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Sodexo Launches 2017 International University Lifestyle Report

YouthSight have worked with Sodexo on their biennial University Lifestyle Survey every edition since the survey’s second outing in 2006.  We are proud to continue our work with...

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YS In The News: BBC & The Christian Institute Reports On Gambling Commission Research On Student Gambling Debt

YouthSight's recent research commissioned by the Gambling Commission on student gambling debt was featured on the BBC and The Christian Institute.

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YS Attends LEAF Conference Hosted By Sainsbury's

YouthSight's Jane Mackey will be sharing key insights on food trends at the LEAF Conference, hosted by Sainsbury's. View the full programme here.

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Upgrade release: State Of The Youth Nation Dashboard 2017

Building on the success of the State of the Youth Nation (SYN) - our Millennial marketing tool launched in 2015, we are unveiling our new and improved decision-making dashboard on...

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Free Webinar & Comparative Reports On Millennials In The U.S. & U.K. Released By YouthSight & YPulse

The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influencer marketing and workplace strategies.

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We're Key Note Speakers At The YMCA National Conference 2017

YouthSight's Head of Youth Research & Insight, Josephine Hansom will be speaking at he annual YMCA National Conference which is to be held at the University of Warwick.

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Free Webinar: 50 Of The Biggest Millennial Trends To Reveal The State Of The Youth Nation

Hundreds of you tuned into Josephine's eagerly anticipated webinar last month, when she presented '50 of the biggest Millennial trends to reveal the state of the youth nation'. Due...

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YS In The Press: HEPI/HEA Student Academic Experience Survey 2017

YouthSight has been carrying out  research for Higher Education Policy Institute (HEPI) and the Higher Education Academy (HEA) since 2006.

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YS In The News: HEPI/ YouthSight Student Voting Poll In The Economist
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YS In The News: Poll On Student Voting Intention in 2017 General Election Featured In The Guardian & Times Higher Education

YouthSight's recent poll with HEPI on students' voting intention in the 2017 general election has been featured in The Guardian and Times Higher Education.

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Students Support Labour & Jeremy Corbyn But Don’t Trust Them On Student Fees, According To A Major HEPI / YouthSight Pre-election Poll

Last week, HEPI and YouthSight polled over 1,000 full-time undergraduate students entitled to vote in the 2017 General Election.

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YS At Millennial 2020 - Counting Down '50 Of The Biggest Trends' Impacting Millennials

YouthSight will be exhibiting and speaking at the Millennial 2020 summit this year. With summits in London, New York and Singapore, M2020 is a global gathering of brands, retailers...

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YS In The Press: YMCA Reports On Young People's Experiences Of Apprenticeships

As the biggest youth charity in the world, YMCA came to us to conduct research with past apprentices, to identify ways to increase the appeal of apprenticeships. After carrying out...

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We're Supporting &more - The New Home For Young Researchers

Given YouthSight is all about Millennials and market research, we couldn’t think of a better industry group to support than &more - the Market Research Society’s new home for young...

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Open Britain - Poll on Students and Brexit Regret

Open Britain commissioned YouthSight to conduct a poll of UK students to see how they voted in the EU referendum, determine levels of regret in relation to the vote and understand...

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YouthSight Develops Ground-breaking Segmentation For Sport England

Sport England is in the business of creating sporting habits for life. Between 2012 and 2017 Sport England will invest over £1 billion of National Lottery and Exchequer funding

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Is The Prospectus Dead? YouthSight Speaks At University Market Insight Conference 2016

YouthSight’s Andréanne Orsier (Associate Director, Higher Education research) was invited to speak at the University Market Insight Conference 2016, organised by The Knowledge...

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BBC Radio 4, The Bottom Line with YouthSight director Josephine Hansom

Evan Davis hosts panel discussion on The Youth Market with three industry insiders; Josephine Hansom from YouthSight, Philip O'Ferrall, Senior Vice President at

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Unite Students' Major New Report On Student Resilience

Unite Students is the UK’s leading operator of purpose built student accommodation, providing a home for over 46,000 students in 138 properties across 28 of the UK’s strongest...

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YS Works With BIS - See Report On Teaching Quality & Proposed PG Loans

YouthSight was commissioned by Department for Business, Innovation and Skills (BIS) to investigate the views and opinions of applicants, students and graduates surrounding two key...

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YS In The News: Academic Experience Survey Featured Widely - The Telegraph, Independent, Guardian & More

YouthSight has been carrying out research for HEPI and HEA since 2006, investigating how full-time undergraduates rate their time in higher education and their

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HEPI/HEA Student Academic Experience Survey 2016

YouthSight has been carrying out important research for Higher Education Policy Institute (HEPI) and the Higher Education Academy (HEA) since 2006.

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YouthSight MD Ben Marks Speaks At HE Academy & HEPI

YouthSight's Managing Director, Ben Marks, will be speaking at 2 events in June and July. Stepping in as keynote speaker for the Higher Education Academy, and at the 2016 HEPI...

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YouthSight Speaks At MRS Speaker Evening

Event: MRS Speaker Evening

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YS IN THE NEWS: Research With YMCA On Legal Highs In Independent And BBC News

YouthSight has powered the latest piece of news-breaking research with YMCA on legal highs, after the recent blanket ban on 'psychoactive substances' which mimic the effects of...

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Closing down debate?: New poll by HEPI finds strong support among students for trigger warnings, safe spaces and No Platform policies – as well as the Prevent agenda

YouthSight and HEPI have been working together since 2006, releasing occasional research monitors relating to the UK student population.  Below is HEPI’s latest press release on our...

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YS IN THE PRESS: Independent, Financial Times and T.H.E report Student EU Referendum Data

YouthSight's recent piece of research with Universities UK quizzed students about the EU referendum. The research has been featured in the Independent, BBC News, Times Higher Education...

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Students unaware of EU referendum date and many registered at wrong address – new poll

Over half of British university students do not know when the EU referendum is taking place, according to a new poll published today.

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YS IN THE NEWS: THE INDEPENDENT: STUDENT SHUN BOOZE FOR COFFEE

Where are you most likely to find a university student - bars? Nightclubs? YouthSight's research - covered extensively in The Independent and The Scotsman, challenges these...

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YS In The News: Which? University - 3 In 10 Regret A-Level Choices

Original research for Which? University by YouthSight has revealed that 3 in 10 students regret their a-level choices, and 4 in 10 wished they had thought more carefully about which...

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Loughborough Uni Tops Student Experience Survey 2016

University league tables are used widely by students and parents, but do they adequately examine student experience? Our latest research polled 15,000 full-time undergraduates from ...

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YS Product Launch - SnapMe Videos

SnapMe - Vox pops with Millenians and Gen Z in 48 hours

YouthSight, the Millennial & Gen Z market research specialists, have launched a new video vox pop service called SnapMe for...

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YOUTHSIGHT SPEAKS AT YMS 2016

YMS (Youth Marketing Strategy) is the annual conference for the youth marketing industry in Europe, with 1,000 brands, agencies, universities and youth organisations coming together...

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YOUTHSIGHT IN THE NEWS – THE INDEPENDENT & THE SCOTSMAN - STUDENTS SHUN BOOZE IN FAVOUR OF COFFEE
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YOUTHSIGHT IN THE NEWS – YMCA RESEARCH SHOWS YOUNG BRITS WISH TO REMAIN IN EU

Original new research by YouthSight for the YMCA has revealed that a total of 72% of 16 to 24-year-olds across England and Wales said the UK should remain in the EU when voters go...

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YouthSight Product Announcement

YouthSight is proud to announce the launch of its three new, faster Decision Making Dashboards: Higher Expectations 2015/16, PGT Plus 2015/16, and the new HE Marcomms Monitor 2015/16

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MRS Kids and Youth Conference 2016: What does cash mean for Millennials and Gen Z
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YouthSight In The News - The Guardian & Times Higher - EU Referendum: Students Vote To Stay

The first HEPI/ YouthSight Monitor last month looked at UK students' attitudes towards the EU referendum.

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Should we stay or should we go?

Welcome to the first of our new occasional series - the HEPI / YouthSight Monitor. As the name implies, each report will be a collaboration between the Higher Education Policy...

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We asked our community of students the cheapest thing they did to save money!

"How can I eat for the rest of the week if I go out tonight?" 

This is the question many cash strapped students regularly face. But what is it really like to live on a student loan...

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Our Student Vote polling featured widely in the press after major HEPI report

Since 2004, YouthSight has conducted over 100 polls of the Student Vote, providing a data series that gives a powerful and unique picture of voting intentions and party...

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New research: Young people and e-books

Last week, new YouthSight research on e-books, print v digital and reading habits was discussed at The Bookseller’s annual Children’s Conference. Exclusive data was released by...

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Major product launch. SYN: State of the Youth Nation

YouthSight is proud to announce the launch of SYN: State of the Youth Nation - its unique new dashboard tracking tool for research and marketing professionals.

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SYN: State of the Youth Nation - launches 5th October 2015
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E-books... so last year? The Bookseller

The Bookseller features YouthSight data

A recent article in The Bookseller based on YouthSight's findings from our new tracking tool, SYN: State of the Youth Nation showed that...

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Marketing Week features YS findings on young people, feminism & marketing

YouthSight's latest set of findings powered an infographic feature in this week's Marketing Week.  It investigated how young people felt about the way advertisers depicted women;...

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CASE Europe Conference 2015
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ARE GUILDHE STUDENTS DIFFERENT WHEN SELECTING UNIVERISTIES?

In a recent presentation at GuildHE (the body representing 27 UK universities, university colleges and specialist colleges) James MacGregor, Head of HE Research at YouthSight, and...

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THE YOUTH AUDIENCE FOR INDEPENDENT MUSIC

The Hub is an organisation set up to help promote independent music.  They invited Josephine Hansom, our Director of Youth Research to speak at their one day conference on...

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HEPI/HEA Student Academic Experience Survey 2015

The Higher Education Policy Institute and the Higher Education Academy launched results of the 2015 Student Academic Experience Survey on Thursday, 4th June.

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YouthSight in the news - BBC - Students doubt uni course value

The BBC featured results from the Higher Education Policy Institute (HEPI) and the Higher Education Academy’s (HEA) recent survey, the 2015 Student Academic Experience Survey.

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GIVING HIGHER EDUCATION THE DIGITAL EDGE

YouthSight’s Director of HE Research, James MacGregor, was invited to speak at Ve Interactive’s one day conference; “Giving Higher Education the Digital Edge”. James’ paper was...

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YouthSight in the news - The Prospect - Lib Dem vote plummets

YouthSight's February 2015 student polling data has been recently featured in The Prospect.

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YouthSight in the news - UK Polling Report - Our data featured

YouthSight's February 2015 student polling data has been recently featured in The UK Polling Report.

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YouthSight in the news - BBC - Foreign students are welcome!

New research by YouthSight for the Higher Education Policy Institute (HEPI) finds that most UK university applicants believe studying alongside foreign students will help prepare...

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YouthSight in the news - The Guardian - Our data featured

YouthSight's February 2015 student polling data has been recently featured in The Guardian

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YouthSight in the news - The Guardian - Research on sexual assault at university

YouthSight’s recent research into sexual assault amongst university student's has been recently featured in The Guardian.

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YouthSight in the news - The Independent - Our data featured

YouthSight's February 2015 student polling data has been recently featured in The Independent.

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YouthSight commissioned by The Telegraph to look into extent of sexual assault experienced by female students at UK universities

The Telegraph recently commissioned YouthSight’s to interview 1,000 students from universities across the UK in our weekly Student Omnibus Survey.

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YouthSight Student Voting research featured exclusively on Wonkhe

YouthSight's recent research on student voting intentions has been exclusively featured on Wonkhe.

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YouthSight research on student entrepreneurship featured on Thisismoney.co.uk

YouthSight's research on student entrepreneurship, commissioned by Santander, was recently featured on ThisIsMoney.co.uk.

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YouthSight Research On Student Sex Featured In The Sunday Times

YouthSight's recent, popular omnibus survey interviewed 1,000 first-year students from UK universities, delving into detail about their attitudes towards and involvement with sexual...

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YouthSight research for Which? featured in The Times

YouthSight’s recent poll for Which? involved over 4500 students who were questioned on a wide range of issues.  The results feed into the Which? University website, the invaluable...

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MRS Kids & Youth Conference

Our very own Josephine Hansom (Head of Youth Research & Insight) will be speaking at the upcoming MRS Kids & Youth Research conference. She’ll be part of a panel exploring...

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Westminster Higher Education Forum Keynote Seminar
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Youth Marketing Strategy conference
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YouthSight launch PGT Plus: the UKs most comprehensive market research on PGT considerers

PGT Plus 2014/15 is a reboot of last year's highly successful PGT + BE study. We believe PGT Plus is the UK's most comprehensive market research available on PGT considerers.

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YouthSight Newsletter October 2014

Welcome to our October 2014 newsletter, read it here!

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WIRED 2014: Next Generation

YouthSight is proud to be a media sponsor of this year’s WIRED2014: Next Generation conference.

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YouthSight HE Director on Radio 4 discussing the link between student retention and satisfaction

BBC Radio 4’s You & Yours recently invited YouthSight’s James MacGregor, Director of Higher Education Research, onto the programme to discuss our research on how universities can...

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YouthSight student polling research mentioned in The Guardian

YouthSight's 10 year student voting intention tracking research has been mentioned in The Guardian.

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YouthSight wins Market Research Society’s 2014 Operations Award for Data Collection

YouthSight are proud to announce that we have won the British Market Research Society’s 2014 Operations Awards in the Data Collection category.

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YouthSight's September student voting poll featured exclusively in The Conversation

YouthSight's recent research on student voting intentions has been exclusively featured in The Conversation.

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Hiring STEM graduates – a research presentation

Josephine Hansom, Head of Brand Policy and Professional will be addressing the Graduate Recruiters Network – a private network of Graduate Recruitment Bureau clients on the topic of...

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YouthSight research on early student experience featured in Times Higher Education

YouthSight's recent poll on 10,300 British students was featured twice, exclusively in the Times Higher Education (THE).

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YouthSight research on early student experience featured in The Times

YouthSight's recent research on student satisfaction with their university has been exclusively featured in The Times. The poll completed by 10,000 British students within the first...

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CASE Europe Conference 2014
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YouthSight shortlisted for online data collection

YouthSight have been chosen as a finalist in the Market Research Society’s 2014 Operations Awards for developing and launching a truly innovative, responsive layout for our surveys.

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James MacGregor strengthens YouthSight’s Higher Education offer

YouthSight has appointed James MacGregor as Director of Higher Education Research. A specialist in generating evidence for public organizations to make strategic decisions, James...

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YouthSight selected as finalists for prestigious MRS Award

YouthSight are proud to announce that we have been chosen as a finalist in the Market Research Society’s 2014 Operations Awards for developing and launching a truly innovative,...

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YouthSight Newsletter June 2014

Welcome to our June 2014 newsletter, read it here!

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YouthSight's research on student voting featured in The Telegraph
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YouthSight Newsletter January 2014

Welcome to our January 2014 newsletter, read it here!

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Marketing Week Live 2014
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VIDEO - The youth marketing paradigm shift – it’s now all about Creativity, Irreverence & Authenticity

In March, YouthSight spoke at this year’s Youth Marketing Strategy (YMS) conference.

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YouthSight completes over 15,000 interviews for Higher Education Policy Institute & Higher Education Academy’s important new academic experience study
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YouthSight's Student Experience Survey 2014 featured in The Telegraph and other press
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YouthSight's Student Experience Survey 2014 featured in Times Higher Education

For ten years, YouthSight has been conducting research on the student experience for Times Higher Education. Our latest research, entitled The Student Experience Survey, 2014 has...

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