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Is your organisation listening to young people?

Is your organisation listening to young people?


YouthSight is an award-winning insight agency and panel and data services company.

Our insight business helps brands and universities engage with Gen Z and Millennials.

Our panel and data services business helps research, marketing and in-house agencies by providing access to our 150,000-strong research panel of 16-30s and a full range of data services.

Insight Consultancy

Our insight team listens hard to your challenges. Using trend data, bespoke research and the latest techniques we help take the guesswork out of your under 30s marketing. 

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Panel & Data Services

Marketing and research agencies can reach any Gen Z and Millennial audience with the UK's largest and most engaged youth research panel: 150,000 16-30s ready to participate in your qual or quant research projects. We also provide a whole suite of data services.

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Clients


"The YouthSight team are great to work with – flexible, responsive and knowledgeable. Their clear and authoritative approach is supported by a willingness to answer our questions and address any concerns. Our work together over the last two years has been a real partnership."

Sport England

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Clients partner with us because of our contextual knowledge. We have the data and expertise to reach exactly the right audience.

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News and insight


We believe knowledge should be used and shared. We hope you find inspiration in the hundreds of articles below…

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FDF Convention | London | 14th May 2019
Associate Director, Tanya Michelsen will be discussing: 'Vegan trends in under 30s' at this year's FDF Convention hosted by the Food and Drink Federation at The National Gallery in...
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How Gen Z will change the world

Gen Z are already changing the world. They are challenging stereotypes, questioning behaviour and effecting change. 

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National Teachers & Advisers Conference | University of Manchester | 8 May 2019
Andréanne Orsier will be speaking at this year's National Teachers and Advisers Conference (NTAC) on Wednesday 8th May at The University of Manchester. 
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Gen Z: Exile on Mainstream

We are lifting the lid on what really motivates Gen Z.

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Elevate | London | 8th-9th May 2019
Associate Director, Tanya Michelsen will be joining the discussion on the new generation of athlete's at this year's Elevate exhibition in London on 8th - 9th May 2019.
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5 things you should know about Gen Z
We worked with the Institute of Practitioners in Advertising (IPA) to sum up the 5 things you should know about Gen Z.
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YMS 2019 | The Old Truman Brewery, London | 10th April 2019
YouthSight opens the show at YMS 2019; The world's biggest festival of youth marketing - Youth Marketing Strategy (YMS) - returned to London last week and this year the conference...
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Pets are the Tonic for Yappy Days
Tanya Michelsen, Associate Director and Head of Brand Research shares her insight with the Pet Food Manufacturers' Association (PFMA) on why millennials love pets.
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UCAS Admissions Conference | South Wales | 8th - 9th April
YouthSight’s MD for Insight, Josephine Hansom opened the UCAS Admissions Conference 2019 with her talk on Gen Z trends

The prestigious event held the Celtic Manor Resort in Wales,...

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How Gen Z will change the world

Gen Z are already changing the world. They are challenging stereotypes, questioning behaviour and effecting change. 

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5 things you should know about Gen Z
We worked with the Institute of Practitioners in Advertising (IPA) to sum up the 5 things you should know about Gen Z.
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Pets are the Tonic for Yappy Days
Tanya Michelsen, Associate Director and Head of Brand Research shares her insight with the Pet Food Manufacturers' Association (PFMA) on why millennials love pets.
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Masculinity is undergoing a makeover
Josephine Hansom, Managing Director (Insight), shares her views on how the beauty industry has finally managed to break into the male market.
In an article written for Impact...
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Generation Anxious?

ITV News are currently running a series of investigative reports titled: 'Generation Anxious'. And in their latest report, we provide evidence to their claim that there is a rising...

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Our Insight MD, Josephine Hansom, talks brands and Gen Z on the Voxburner Youth Trends podcast

With Youth Marketing Strategy London on the horizon, our Insight Managing Director, Josephine Hansom, joins the YMS team for their Voxburner Youth Trends podcast.

What are brands...

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Millennials, Gen Z and Food: Trends and Truths - Youth Culture Snippet #13

Are young people really spending their money on food fads? Have they all gone vegan? This month we explore the topic of young people and food, with

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Who Are Generation Z? - Youth Culture Snippet #12

Generation Z are the new buzz demographic in marketing. Media and brands across the globe are asking what we can learn from them and how we

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How Do We Cultivate 'Brand Love' With Millennials & Gen Z In 2018? - Youth Culture Snippet #11

We can all relate. There’s nothing quite like your first love, by which of course I mean, trainers. I vividly remember being a student and saving

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What Beyonce’s Beyhive Can Teach Us About Brand Loyalty - Youth Culture Snippet #10

Question - which brand has the ability to captivate young people around the world?  Has the audacity to disrupt systems? Turn its fans into evangelists while overcoming set-backs...

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Lessons Learnt From The Most Expensive Gen Z Marketing Mistakes - Youth Culture Snippet #9

If you type ‘How to market to Generation Z’ into Google, you’ll be greeted with hundreds of articles on the subject. Yet many brands are not managing to hit the mark with this...

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What Do Millennials Think About Feminism And Gender Equality? And Who Do Millennials Look Up To? - Youth Culture Snippet #8

From Gamergate and Dapper Laughs to HeForShe and Suffragette, the subject of gender equality and feminism is rarely out of the spotlight.

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The Truth About Trends: 3 Tips To Consider When Introducing Trends Into Your Business - Youth Culture Snippet #7

The famous futurist Peter Schwartz calls it “the art of the long view”. Others refer to it as keeping your

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Free Webinar: Gen Z, Millennials & Food: 10 Trends You Need To Know

Our Youth Research & Insight Research Manager, Jane Mackey will be hosting a free webinar to reveal 10 food trends we've spotted in our State of the Youth Nation tracking data....

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Free Webinar & Comparative Reports On Millennials In The U.S. & U.K. Released By YouthSight & YPulse

The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influencer marketing and workplace strategies.

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Xennials: Catchy Buzzword Or A New Micro-Generation?

If you are a Times reader, you probably saw the Xennials article in Saturday’s paper. It focused on a newly defined micro-generation that bridges Generation X to Millennials: the...

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Free Webinar: 50 Of The Biggest Millennial Trends To Reveal The State Of The Youth Nation

Hundreds of you tuned into Josephine's eagerly anticipated webinar last month, when she presented '50 of the biggest Millennial trends to reveal the state of the youth nation'. Due...

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Why The Rise Of Snapchat Says So Much About Youth Culture - Youth Culture Snippet #6

This short piece by Ben Marks is based on Luke Mitchell's article, Chalk it up to youth experience (M&C Allegra, Sept 2015) The article features YouthSight data.

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BBC Radio 4, The Bottom Line with YouthSight director Josephine Hansom

Evan Davis hosts panel discussion on The Youth Market with three industry insiders; Josephine Hansom from YouthSight, Philip O'Ferrall, Senior Vice President at

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Five Facts About This Year's Freshers - Youth Culture Snippet #4

It’s the beginning of a new year, a time for reflection and contemplation… As freshers settle back into university (somewhat more familiar with their environment, friendship groups...

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Do Young People Think The Voting Age Should Be Lowered To 16? - Youth Culture Snippet #2

In the run up to the general election, YouthSight will be posing questions to young people across the UK about issues that affect them. The first in our series explored student

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Are Young People Hacked Off With Data Security? - Youth Culture Snippet #1

In the wake of the recent celebrity iCloud nude photo hacking, YouthSight is sharing previously unreported data about how young people view their own online personal data security.

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Olympic Games Fail to “Inspire a Generation” to actually attend
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Custom Research & Insight Team - March 2012 YouthSight investigates youth drinking culture

A national charity has asked YouthSight to investigate the current opinions and behaviours of young people in regard to alcohol. The question will run on our weekly Youth Omnibus.

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Mariah - The Marmite of Christmas Pop

With the festive season well and truly under way, The Student Panel asked a representative sample of 1,000 university students across the UK which Christmas songs they loved and...

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Seeing Clearly: A Gen Z Point of view on Clearing

What's the Gen Z perspective on Clearing? And how can universities ensure they're prepared? The recent Chartered Institute of Marketing (CIM) and Squiz event on 'boosting student...

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Higher Education trends to watch in 2019 - HE Research Snippet #35

If you thought 2018 was an eventful year in Higher Education, it may prove to have been nothing more than a warm-up act. With review announcements, political upheavals, new...

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What Really Matters To Non-EU International Students? HE Research Snippet #34

International students mean big business for Britain and its universities. The UK played host to 438,010 foreign under- and post-graduates in 2015-16, generating an estimated £25.8...

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Open Day Success Launch: Making Open Days Count

This Winter, YouthSight is launching a new specialist insight product aimed squarely at university marketing, insight and recruitment teams. Designed after a detailed discussion...

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HE Insight Club: Experiential Marketing And Why It Still Matters For Universities
Yet another fantastic morning of insights and networking at YouthSight’s third HE Insight Club Event, exclusive to the members of our HE Insight Club (subscribers to our HE insight...
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Our Open Day HE Insight Tool Is Here!
We've just launched our Open Day Insight tool for HEPs to help inform and improve your open day conversion. 
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In The Age Of Digital, Are Printed Prospectuses A Waste Of Budget And Resource? HE Research Snippet #33

For those of you who’ve read our ‘Who is Generation Z’ Youth Culture Snippet, you’ll know that the way Gen Z consume information has changed quite a lot in comparison to...

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Student Opposition to Brexit Grows

Tomorrow’s leaders reject Brexit; the Government’s handling of it & Labour’s position on it

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Making Clearing Less Scary (And How That Can Help You Recruit Exceptional Students) - HE Research Snippet #32

Click on the above icon in the bottom right corner of your screen to speak to us any time.

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How Do Your Prospective Students Use Social Media To Make Their University Choices? HE Research Snippet #31

On clearing day last year, Staffordshire University made the unusual choice of offering last-minute places via Snapchat. Sheffield Hallam made offers on Facebook Messenger, and...

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HE Research Snippet #30 - Are Unhappy Students Spreading a Negative Message About Your University?

In March this year, a student sued Anglia Ruskin University for her ‘Mickey Mouse’ degree which, she claimed, did not prepare her for future employment. “The

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HE Research Snippet #29: A degree Is Not Enough: The Universities That Succeed And Fail In ‘Selling’ Their Story On Future Employability

The growing importance of employability for prospective students picking a course or university has been big news for some time. Yet certain

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HE Research Snippet #28 - Could Your Communications Convert More Prospective Students?

The race to convert applicants into students has well and truly begun. The main UCAS application deadline was in January, so it’s now ‘make or break’ time

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HE Research Snippet #27 - How Can Universities Stop Failing Students With Mental Health Issues?

The number of students dropping out of university citing mental health issues is at a record high. So why are institutions forcing students to wait for up

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HE Research Snippet 26 - Just How Much Do Parents Affect Uni Choice?

How do young people work with their parents when choosing where to study? Do parents collaborate or impose? Are there consistent and predictable ‘styles’ of involvement out there? 

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HE Research Snippet 25 - Video Insights Into The New PG Loan

We think the new PG loan is big news.  It was introduced in 2016 with the aim of boosting the stagnating PGT enrollment numbers[1], especially from lower socioeconomic groups...

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HE Research Snippet 24 - Could tackling the gender pay gap help universities grow market share?

Gender pay inequality is big news. Last week’s IFS’s report on the topic dominated the headlines. In her inaugural speech as Prime Minister, Theresa May stressed the need to...

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Topline Findings On UK Students & Brexit - Registration, Turnout and Post-Referendum Blues

Students in the UK turned out in large numbers to vote in the EU referendum but have to live with a result that they feel very negatively about.

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Video: How Do EU Students Feel Post Brexit?

Brexit delivered a huge shock to the UK's 124,000 EU students.

They've received reassurances, but we wanted to learn how they are actually feeling -

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HE Research Snippet 23 - For PGT, The Importance Of Reputation Is Only Intensifying

When choosing a university for a postgraduate degree, reputation becomes more important for many prospective postgraduates. YouthSight’s syndicated study, PGT

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YS Works With BIS - See Report On Teaching Quality & Proposed PG Loans

YouthSight was commissioned by Department for Business, Innovation and Skills (BIS) to investigate the views and opinions of applicants, students and graduates surrounding two key...

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HE Research Snippet 22 - Links with industry and placement opportunties are changing the game

The sector has crossed a symbolic line. For the first time our Higher Expectations survey has recorded that, when selecting where to study, high-achieving prospective students now...

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HE Research Snippet 21 – When it comes to university choices, parents are more ‘Free Range’ than ‘Helicopter’

Our HE Research Snippets reveal interesting findings from YouthSight’s HE team. Please contact James MacGregor, Director of Higher Education Research, to be added to the list. The...

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Loughborough Uni Tops Student Experience Survey 2016

University league tables are used widely by students and parents, but do they adequately examine student experience? Our latest research polled 15,000 full-time undergraduates from ...

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HE Research Snippet 20 – Just How Important Is Community Membership For Freshers?

The UK’s HE funding bodies are asking if they should include an optional question in NSS on feelings of community membership at university.

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We asked our community of students the cheapest thing they did to save money!

"How can I eat for the rest of the week if I go out tonight?" 

This is the question many cash strapped students regularly face. But what is it really like to live on a student loan...

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HE Research Snippet 19 – Clearing Students Need Your Love

More than 61,000 undergraduate students were accepted through Clearing for 2014. The final number for 2015 entry will be even higher. That means that around 12% of freshers will...

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ARE GUILDHE STUDENTS DIFFERENT WHEN SELECTING UNIVERISTIES?

In a recent presentation at GuildHE (the body representing 27 UK universities, university colleges and specialist colleges) James MacGregor, Head of HE Research at YouthSight, and...

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HE Research Snippet 18 – Don't Ignore The Subtleties Of Applicant Decision Making

The drivers of university choices among UK prospective undergraduates are well-researched. Reputations, course appeal, and employability figure prominently as they hint at how much...

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1/10 Students Own Their Own Business - Who Are The Student Entrepreneurs? - Youth Culture Snippet #5

Corporate culture is being challenged by start-up culture, prompting young people to question the world of work and the skills that are relevant to the workplace.

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HE Research Snippet 17 - Finally, Some Measures We Can All Agree On

Vague measures of reputation and employability have long been the dominant factors in university choice. But, their meanings are ambiguous. They are overlapping and multi-faceted...

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Five Facts About This Year's Freshers - Youth Culture Snippet #4

It’s the beginning of a new year, a time for reflection and contemplation… As freshers settle back into university (somewhat more familiar with their environment, friendship groups...

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HE Research Snippet 16 - Taught PG Loans Are Here - It's Time To Switch Strategy

The Chancellor’s Autumn Statement on Government-backed loans for postgraduate taught students is reigniting senior teams’ interest in offering these courses.

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HE Research Snippet 15 - Open Days: Getting The Basics Wrong

Img source: University of NewCastle Open day 2017

Open days matter more than ever.

Open Days are becoming increasingly influential on how students make decisions. While the numbers...

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Student Spending Segmentation - 4 Spending Styles You Need To Know - Youth Culture Snippet #3

Becoming a student is a momentous event for any young person and it is often the first time they take control of their finances. Stereotypically, students manage their finances in...

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HE Research Snippet 14 - The Flip-Side Of Expansion: How To Avoid Triggering An Institutional Review

Universities have been operating in a fast-changing environment in recent years. Having timely insights on which to base decisions has never been so important. Our Snippets have...

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HE Snippet 13 - Are The Hills (And Clubs) Alive With The Sound Of Your Students?

University marketing teams are always keen to discover what makes their institution unique. Sometimes the answer – or at least part of the answer – lies right under everyone’s...

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HE Snippet 12 - What’s The Only Thing That Has Become Less Important In Undergraduate Decision-Making?

We’ve been measuring what new undergraduate starters regard as being most important in their decision making process for 11 years. In that time, nearly every one of the 42 factors...

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HE Research Snippet 11 - Is Your Institution Getting Across Its Message On Future Employability?

Future employability statistics now play a major role in prospective students’ decision-making, feeding into, amongst other things, league tables, Key Information Sets and HEI...

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YouthSight shows how to tap irrational postgrad decision-making

 

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HE Research Snippet 10 - PGT Price Expectations And How Fees Affect Demand

November’s Snippet is based on findings from our latest syndicated research study, PGT+BE: Using behavioral economics (BE) to understand how students really make their taught...

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HE Research Snippet 9 - Open Day Trends & Do Parents Still Attend Open Days?

YouthSight’s first HE Research Snippet unearthed an interesting upward trend in parental attendance at university open days. Although this research was conducted with ‘pre-£9,000’...

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HE Research Snippet 8 - Why Clearing Students Are Twice As Likely To Be ‘Detractors’ Of Your University + How To Fix This

Most students who go through Clearing have had to re-evaluate their university choices because their grades were not what they hoped for. Having not got into their first choice...

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HE Research Snippet 7 - What Motivates Students To Study A Particular Subject?

University choices are often complex, multi-faceted decisions, but the decision on what subject to study at undergraduate level often boils down to a few key factors. Our Higher...

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Celebrating Research in British Universities
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Depressed, anxious, lonely, and homesick: study reveals darker side to student life

A new study released by the Nightline Association suggests negative feelings and mood states including depression, anxiety, and stress are prevalent in the UK’s student population.

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HE Research Snippet 6 - The Increasing Importance Of University Open Days: Why It's Crucial To Make A Great First Impression

Our latest research shows that Open Days are becoming increasingly – and significantly – more important in the applicant decision-making process.Our Higher Expectations study (which...

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Congratulations to UEA, top dogs in this year's Student Experience Survey (fieldwork once again by YouthSight)
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HE Research Snippet 5 - Exclusive Insight Into UK Universities And their Net Promoter Scores

Net Promoter Scores (NPS) have been touted as the ‘Ultimate Question’ for business leaders because of their strong positive correlation with revenue growth. Bain & Co, the...

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HE Research Snippet 4 - Are Students Still Using University League Tables? Which Is Most Popular?

Love them or hate them, university league tables are central to the decision-making of many university applicants. And with increasing consumerisation

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Consumer champion Which? releases new research on what students should expect in their first semester at university

Which? has released new findings from a survey of 2012/13 university freshers, which looked at how students’ expectations of their first semester at university match up to the...

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A brand built on sand? Some thoughts on the Russell Group
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HE Research Snippet 3 - Do Undergraduate Students Know What Mission Groups Are & How Is The Russel Group Perceived?

With the recent growth in membership of the Russell Group and following a series of departures from the 1994 Group (e.g. the universities of Bath and Surrey),

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HE Team – Applicant views on multi-disciplinary degrees

YouthSight has been commissioned by a pre-1992 university to undertake a two-stage research project exploring applicants’ views on multidisciplinary degrees. The project will...

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I can’t get no satisfaction
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How will higher tuition from 2012/13 fees re-shape student expectations?

With the rise in tuition fees, many of us are asking ourselves exactly what young people's expectations are in regard to the student experience are, and whether the UK higher...

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Chester Wins Times Higher Education's Most Improved Student Experience Award

The University of Chester has won the “Most Improved Student Experience” at this year’s Times Higher Education (THE) Awards. The winner of this category is determined by research...

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HE Research Snippet 2 - How Can Universities Reduce Dissatisfaction & Improve Retention Among 1st Year Students?

The 2012/13 batch of fresh-faced first year students are now just over a month into university life. Many will already be reflecting on how their early university

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Ofsted launches new Common Inspection Framework following research commissioned from YouthSight

Ofsted, the organisation responsible for inspecting and regulating further education and skills providers in England, launched its revised Common Inspection Framework in September...

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HE Research Snippet 1 - Parents And University Open Days: Key Trends

Last year we distributed a free research paper on parental involvement in university open days, 2008/09 to 2010/11. We asked if the rise in helicopter parenting and the...

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Congratulations to Which? on the launch of its new Which? University website
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ROI increasingly driving student choice, even among the AABs
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How have higher tuition fees affected the decision-making process of 2012 applicants?
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Helicopter parenting and open days - facts and figures

Open days are one of the most important marketing channels available for universities. They present a unique opportunity for HEIs to present themselves in a way that is untrammelled...

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Scientists demand tougher guidelines on teaching of creationism in schools

Research carried out by OpinionPanel in 2006 about how students were taught creationism in school was cited in The Guardian in an article on demands for tougher guidelines on...

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Accurately polling student opinion

By Melanie Cohen, Project Director Bright Young Things – OpinionPanel

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All I want for Christmas is...

Last week we asked 1000 students what was at the top of their wish list for Christmas this year on our Student Omnibus Questionnaire.

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Tuition Fees and Student Protest
Photo by Smart7
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Effective Marketing in Higher Education

An insightful conference about strategies for universities to effectively market to, recruit and retain students in a time of increased student expectations and a challenging job...

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Fees research by the University of Leicester and OpinionPanel

Research carried out by OpinionPanel and the University of Leicester, looking at a cross section of 10 named universities, found that 1 in 10 of prospective students would be put...

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Working-class revolution not reaching posh unis

A poll by OpinionPanel and the University of Leicester found that 14% of students from low-income homes would be deterred from applying to university if fees rose from the current...

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University Study Examines Impact of Higher Fees

Research conducted by OpinionPanel and the University of Leicester, looking at a cross section of 10 named universities, found that 1 in 10 of prospective students would be put off...

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Tables for The Student Vote 2010 - Multi year
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How much more will students pay?

Opinionpanel's new report "How much more will students pay?" by Professor Anna Vignoles examines likely responses to changes in higher education tuition fees.

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What do UK students think of mobile handset brands?

Opinionpanel has been working with the consultancy, mobileYouth, looking at how students interact with their mobile handset brands; in particular looking at mobile handset brand...

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Holiday jobs to fund studies

Three-quarters of students have a holiday job to help fund their university studies research shows. About 73% of students said they had a job to help cover the cost of their degree,...

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Why you shouldn't go to university

Half of full-time students set to graduate this summer are seriously considering postgrad options. This option is popular among student who attend either Russell Group or other...

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Graduates contemplate further study

We carried out some research about what students hope to go on to do after they complete their studies. The results show that half of this year's undergraduates are seriously...

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The Complete University Guide

The Complete University Guide will soon be publishing their updated annual league table. As an additional benefit for student visitors to their website, they are featuring some...

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We're your future

Opinionpanel has released a report on graduates and the recession. Key findings from over 500 recent graduates highlight their desire for employers to see beyond the short term and...

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Asking for it

A London Student survey carried out by Opinionpanel Research on the Student Omnibus Survey has revealed the attitudes of the UK's student population to rape. Key findings were that...

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Happy to be here - the Student Experience polling

Results of the Times Higher's Student Experience polling is published in full.

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Does choice of university determine earnings

New research published yesterday shows that students who want to get a good job that pays well should apply to an institution belonging to the Russell Group or 1994 Group of...

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NUS major study into student experience

NUS President Wes Streeting said: “This report gives us an unprecedented insight into the experiences and concerns of students. We look forward to working with tutors, institutions...

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Graduate employment and earnings

Universities are delivering on student expectations of higher graduate salaries, according to a new report by the 1994 Group of student-focused, research-intensive universities. ...

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Online surveys - an easy way for extra cash

Managing director at the student finance website wealthystudent.co.uk recommends The Student Panel as a way for students to swap their time over the internet to boost their income.

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Old heads on young shoulders

Coverage of a report published on June 26th by Opinionpanel which documents a big shift in political allegiances on campus since 2004.

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RIP CD

New research by Opinionpanel and London Media shows that students, the vast majority of whom own PCs and MP3 players, are staying loyal to the CD format despite the convenience of...

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Shifts in the student account market

Research carried out by Opinionpanel - The Student Account Acquisition Study 2007/8 - reveals the latest trends in the student account market in both England & Wales and Scotland.

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Sales house targets student radio

Opinionpanel research found that more than 75 000 students with access to student radio tune in at least once a week and 92% want relevant news and services.

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High Ranking for University

North West Evening Mail's coverage on how Lancaster University came 30th in the Student Experience Awards 2007.

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Social life high on wish list

A good social life and extracurricular activities rank alongside teaching quality when it comes to the factors students consider most central to their university experience.The...

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The Competitive Edge

Which universities offer students the best value for money? Ben Marks Managing Director of Opinionpanel looks into The Student Experience. See page 3 for Ben's article.

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Average student debt to hit £17,500

First-year students are totting up record debt levels of nearly £6 000 a year and face leaving university owing more than £17,500 ,according to a survey today by Opinionpanel...

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Degrees of debt

Over the past decade annual student debt has increased by a staggering 167% - from £1.2 billion to £3.2 billion according to a new study by uSwitch.com carried out by Opinionpanel...

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Debt sentence for 2007 graduates

Almost 50,000 students will graduate in 2007 with an average debt of £11,000 but a staggering 14,500 will owe more than £20,000 with some even hitting the £30,000 mark according to...

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Working students lose out on pay

STUDENTS in Scotland are the most hard-working in the UK with a third working more than 25 hours a week. Scottish undergraduates typically graft for five hours more than other...

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A minor majority

Can students spell? Opinionpanel ran its very own spelling test. Click here to view the full article

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Can students spell?

University students often get a bad rap in the press - especially when it comes to spelling and grammar! So we decided to run a mass test - just for a bit of fun.

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In-Flight Education

PRESS - The Guardian - The Age of the Student Eurocommuter.

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Say Hello To 25,000 First-Year Students And Hear All About Their Freshers Fails

It’s the start of another academic year, which means we’re busy welcoming our freshest batch of freshers to the panel! This year, we’ve recruited a whopping 25,000 brand-new...

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Fieldwork Tips: Say Hello To Our 18,000 16 To 17 Year Olds!

Say Hello to our super sweet 16s (and 17s!)

Forget the Royal Wedding or the FA Cup final, this month’s biggest celebration is happening right now and we’re personally inviting you...

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Get The Most Out Of Your Youth Fieldwork: A Sneak Peek At YouthSight’s 2018

Your budget’s been approved; your questionnaire’s complete; and you’re all set to get the ball rolling on your most exciting research project to date. There’s

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Fieldwork Tips - 3 Tried And Tested Ways To Reduce Straight Liners And Get More For Your Budget

Who’d have thought that when it comes to attention spans, goldfish have got us beat. Whether or not you believe that the average human attention span is now a meagre 8.25 seconds,...

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Fieldwork Tips: Avoid the pitfalls of annoying your survey respondents – top 6 pet peeves

With nearly 15 years’ experience owning a youth research panel, we’ve learnt a thing or two in our time.

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A Quick Hello From Our Youth Panel

What does the UK's largest specialist youth research panel look like? What makes our panel so unique?

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Fieldwork Tips: Avoiding The Negative Effects Of Lengthy Surveys

Recently we blogged about how to avoid the pitfalls of annoying your survey respondents – top 6 pet peeves. We noted that overly long surveys were the single biggest bugbear for our...

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Fieldwork Tips: The Challenges and Opportunities Offered by Smartphones for the Market Research Industry

We all know that increased smartphone and iPad / tablet ownership is posing new opportunities and challenges for the market research industry – the subject was even discussed in...

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All panels are equal, but some panels are more equal than others

Panel quality is a major issue in the market research industry and rightly so. Debates around data quality, panellist engagement and the impact of downward price pressures have led...

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Peanuts and Monkeys - the argument for high quality online research

By Ben Marks, Managing Director, OpinionPanel

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Fieldwork Tips: Is the traditional survey dead? [Clue: no]

By Ben Marks, Managing Director, OpinionPanel

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