Research Consultancy

Make smarter decisions with our bespoke research and tracking data.

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Panel & Data Services

Get instant access to the UK’s largest under-30s research panel.

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COVID-19 message: all our services are operating as normal and you can reach us via the usual channels (but we're safely working from home). 

Meet your future

Our panel and data service provides agencies with access to our 150,000-strong panel of 13-30s and our comprehensive data services.Our culturally minded and commercially driven researchers steer brands and universities to fully maximise their relationship with Gen Z and Millenials. 

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Brands, Universities, Government & Third Sector

Research Consultancy

We think hard about your challenges. We take the guesswork out of your under 30s marketing with our extensive trend data, bespoke research and the latest techniques, crucially fused with our insightful interpretation.

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Research Agencies, Marketing Services & Consultancies

Panel & Data Services

Reach any Gen Z and Millennial audience with the UK's largest and most engaged youth research panel: 150,000 13-30s ready to participate in your qual or quant research projects. We also provide a whole suite of data services.

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Puma
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UK'S LARGEST YOUTH RESEARCH PANEL

Tracking Products

Our tracking products ensure you never start from zero. Find out how you can succeed with Gen Z and Student audiences.

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BRANDS

State of the Youth Nation

A tracking product that will equip you with the tools to better engage with Gen Z

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HIGHER EDUCATION

HE Success Suite

Improve student attraction and conversion with our subscription trackers and insight

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Services

Market Research

We're skilled in fusing together qualitative and quantitative research approaches, steering brands and universities towards brand distinctiveness. 

Over the last 15 years we've become famous for our work with UK universities. We've solved challenges for over 100 higher education institutions, which has driven their student attraction, conversion and retention.

Market Research for Brands 

Market Research for HE Professionals

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WATCH

Gen Z in Lockdown

Lockdown has affected each generation in different ways, and Gen Z have had it toughest for many reasons.

Hear how Gen Z and students have been affected in their own words - and for free - in our two mini-series.  

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BRANDS

Gen Z in Lockdown: Love & Romance

Lockdown has affected each generation in different ways, and Gen Z have had it toughest for many reasons. Hear how they've been affected in their own words, in our four-part mini-series.

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HIGHER EDUCATION

Covid Campus: Settling In

Life for Freshers has been a bit (well a lot) different this year and we wanted to know (beyond the media depiction) how this group is really managing to life on campus during Covid-19 and what support they want from their institution.

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Our Work

Success Stories

Our clients hire us because of our sector expertise, our research knowledge and our ability to reach exactly the right participants.
Here’s how we’ve helped clients tackle their tough questions.

View case studies

Case Study: The University of Manchester

Case Study: The University of Manchester

How we helped Tthe University of Manchester improve open day conversion
Case Study: Sport England

Case Study: Sport England

How we helped Sport England get more young people active
Case Study: Art Fund

Case Study: Art Fund

How we helped Art Fund revolutionise their student offer

Latest from our Blog

MRS Kids & Youth Insights Virtual Summit | 21st January 2021
Events

MRS Kids & Youth Insights Virtual Summit | 21st January 2021

We will be speaking at the MRS Kids & Youth Virtual Summit 2021 on 21st January.
18 Jan 2021 Read more
Paradox of Choice | Webinar | YouthSight x Nous | 1st December 2020
Events

Paradox of Choice | Webinar | YouthSight x Nous | 1st December 2020

We have teamed up with HE global strategists, Nous to bring you a free webinar: Paradox of Choice - how you can save millions.
20 Nov 2020 Read more
Recruitment & Admissions Forum | Student numbers: where now? | 2nd December 2020
Events

Recruitment & Admissions Forum | Student numbers: where now? | 2nd December 2020

We will be speaking at The EPC's Recruitment and Admissions Forum on 'Student Numbers: Where Now?'.
11 Nov 2020 Read more

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