YouthSight is an award-winning insight agency and panel and data services company.
Our insight business helps brands and universities engage with Gen Z and Millennials.
Our panel and data services business helps research, marketing and in-house agencies by providing access to our 150,000-strong research panel of 16-30s and a full range of data services.
"The YouthSight team are great to work with – flexible, responsive and knowledgeable. Their clear and authoritative approach is supported by a willingness to answer our questions and address any concerns. Our work together over the last two years has been a real partnership."
Sport England
Clients partner with us because of our contextual knowledge. We have the data and expertise to reach exactly the right audience.
- View Case StudiesWe believe knowledge should be used and shared. We hope you find inspiration in the hundreds of articles below…
Gen Z are already changing the world. They are challenging stereotypes, questioning behaviour and effecting change.
We are lifting the lid on what really motivates Gen Z.
Gen Z are already changing the world. They are challenging stereotypes, questioning behaviour and effecting change.
What are brands...
Are young people really spending their money on food fads? Have they all gone vegan? This month we explore the topic of young people and food, with
Generation Z are the new buzz demographic in marketing. Media and brands across the globe are asking what we can learn from them and how we
We can all relate. There’s nothing quite like your first love, by which of course I mean, trainers. I vividly remember being a student and saving
Question - which brand has the ability to captivate young people around the world? Has the audacity to disrupt systems? Turn its fans into evangelists while overcoming set-backs...
If you type ‘How to market to Generation Z’ into Google, you’ll be greeted with hundreds of articles on the subject. Yet many brands are not managing to hit the mark with this...
From Gamergate and Dapper Laughs to HeForShe and Suffragette, the subject of gender equality and feminism is rarely out of the spotlight.
The famous futurist Peter Schwartz calls it “the art of the long view”. Others refer to it as keeping your
Our Youth Research & Insight Research Manager, Jane Mackey will be hosting a free webinar to reveal 10 food trends we've spotted in our State of the Youth Nation tracking data....
The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influencer marketing and workplace strategies.
If you are a Times reader, you probably saw the Xennials article in Saturday’s paper. It focused on a newly defined micro-generation that bridges Generation X to Millennials: the...
Hundreds of you tuned into Josephine's eagerly anticipated webinar last month, when she presented '50 of the biggest Millennial trends to reveal the state of the youth nation'. Due...
This short piece by Ben Marks is based on Luke Mitchell's article, Chalk it up to youth experience (M&C Allegra, Sept 2015) The article features YouthSight data.
Evan Davis hosts panel discussion on The Youth Market with three industry insiders; Josephine Hansom from YouthSight, Philip O'Ferrall, Senior Vice President at
It’s the beginning of a new year, a time for reflection and contemplation… As freshers settle back into university (somewhat more familiar with their environment, friendship groups...
In the run up to the general election, YouthSight will be posing questions to young people across the UK about issues that affect them. The first in our series explored student
In the wake of the recent celebrity iCloud nude photo hacking, YouthSight is sharing previously unreported data about how young people view their own online personal data security.
A national charity has asked YouthSight to investigate the current opinions and behaviours of young people in regard to alcohol. The question will run on our weekly Youth Omnibus.
With the festive season well and truly under way, The Student Panel asked a representative sample of 1,000 university students across the UK which Christmas songs they loved and...
If you thought 2018 was an eventful year in Higher Education, it may prove to have been nothing more than a warm-up act. With review announcements, political upheavals, new...
International students mean big business for Britain and its universities. The UK played host to 438,010 foreign under- and post-graduates in 2015-16, generating an estimated £25.8...
This Winter, YouthSight is launching a new specialist insight product aimed squarely at university marketing, insight and recruitment teams. Designed after a detailed discussion...
For those of you who’ve read our ‘Who is Generation Z’ Youth Culture Snippet, you’ll know that the way Gen Z consume information has changed quite a lot in comparison to...
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On clearing day last year, Staffordshire University made the unusual choice of offering last-minute places via Snapchat. Sheffield Hallam made offers on Facebook Messenger, and...
In March this year, a student sued Anglia Ruskin University for her ‘Mickey Mouse’ degree which, she claimed, did not prepare her for future employment. “The
The growing importance of employability for prospective students picking a course or university has been big news for some time. Yet certain
The race to convert applicants into students has well and truly begun. The main UCAS application deadline was in January, so it’s now ‘make or break’ time
The number of students dropping out of university citing mental health issues is at a record high. So why are institutions forcing students to wait for up
How do young people work with their parents when choosing where to study? Do parents collaborate or impose? Are there consistent and predictable ‘styles’ of involvement out there?
We think the new PG loan is big news. It was introduced in 2016 with the aim of boosting the stagnating PGT enrollment numbers[1], especially from lower socioeconomic groups...
Gender pay inequality is big news. Last week’s IFS’s report on the topic dominated the headlines. In her inaugural speech as Prime Minister, Theresa May stressed the need to...
Students in the UK turned out in large numbers to vote in the EU referendum but have to live with a result that they feel very negatively about.
Brexit delivered a huge shock to the UK's 124,000 EU students.
They've received reassurances, but we wanted to learn how they are actually feeling -
When choosing a university for a postgraduate degree, reputation becomes more important for many prospective postgraduates. YouthSight’s syndicated study, PGT
YouthSight was commissioned by Department for Business, Innovation and Skills (BIS) to investigate the views and opinions of applicants, students and graduates surrounding two key...
The sector has crossed a symbolic line. For the first time our Higher Expectations survey has recorded that, when selecting where to study, high-achieving prospective students now...
Our HE Research Snippets reveal interesting findings from YouthSight’s HE team. Please contact James MacGregor, Director of Higher Education Research, to be added to the list. The...
University league tables are used widely by students and parents, but do they adequately examine student experience? Our latest research polled 15,000 full-time undergraduates from ...
The UK’s HE funding bodies are asking if they should include an optional question in NSS on feelings of community membership at university.
This is the question many cash strapped students regularly face. But what is it really like to live on a student loan...
More than 61,000 undergraduate students were accepted through Clearing for 2014. The final number for 2015 entry will be even higher. That means that around 12% of freshers will...
In a recent presentation at GuildHE (the body representing 27 UK universities, university colleges and specialist colleges) James MacGregor, Head of HE Research at YouthSight, and...
The drivers of university choices among UK prospective undergraduates are well-researched. Reputations, course appeal, and employability figure prominently as they hint at how much...
Corporate culture is being challenged by start-up culture, prompting young people to question the world of work and the skills that are relevant to the workplace.
Vague measures of reputation and employability have long been the dominant factors in university choice. But, their meanings are ambiguous. They are overlapping and multi-faceted...
It’s the beginning of a new year, a time for reflection and contemplation… As freshers settle back into university (somewhat more familiar with their environment, friendship groups...
The Chancellor’s Autumn Statement on Government-backed loans for postgraduate taught students is reigniting senior teams’ interest in offering these courses.
Img source: University of NewCastle Open day 2017
Open days matter more than ever.
Open Days are becoming increasingly influential on how students make decisions. While the numbers...
Becoming a student is a momentous event for any young person and it is often the first time they take control of their finances. Stereotypically, students manage their finances in...
Universities have been operating in a fast-changing environment in recent years. Having timely insights on which to base decisions has never been so important. Our Snippets have...
University marketing teams are always keen to discover what makes their institution unique. Sometimes the answer – or at least part of the answer – lies right under everyone’s...
We’ve been measuring what new undergraduate starters regard as being most important in their decision making process for 11 years. In that time, nearly every one of the 42 factors...
Future employability statistics now play a major role in prospective students’ decision-making, feeding into, amongst other things, league tables, Key Information Sets and HEI...
November’s Snippet is based on findings from our latest syndicated research study, PGT+BE: Using behavioral economics (BE) to understand how students really make their taught...
YouthSight’s first HE Research Snippet unearthed an interesting upward trend in parental attendance at university open days. Although this research was conducted with ‘pre-£9,000’...
Most students who go through Clearing have had to re-evaluate their university choices because their grades were not what they hoped for. Having not got into their first choice...
University choices are often complex, multi-faceted decisions, but the decision on what subject to study at undergraduate level often boils down to a few key factors. Our Higher...
A new study released by the Nightline Association suggests negative feelings and mood states including depression, anxiety, and stress are prevalent in the UK’s student population.
Our latest research shows that Open Days are becoming increasingly – and significantly – more important in the applicant decision-making process.Our Higher Expectations study (which...
Net Promoter Scores (NPS) have been touted as the ‘Ultimate Question’ for business leaders because of their strong positive correlation with revenue growth. Bain & Co, the...
Love them or hate them, university league tables are central to the decision-making of many university applicants. And with increasing consumerisation
Which? has released new findings from a survey of 2012/13 university freshers, which looked at how students’ expectations of their first semester at university match up to the...
With the recent growth in membership of the Russell Group and following a series of departures from the 1994 Group (e.g. the universities of Bath and Surrey),
YouthSight has been commissioned by a pre-1992 university to undertake a two-stage research project exploring applicants’ views on multidisciplinary degrees. The project will...
With the rise in tuition fees, many of us are asking ourselves exactly what young people's expectations are in regard to the student experience are, and whether the UK higher...
The University of Chester has won the “Most Improved Student Experience” at this year’s Times Higher Education (THE) Awards. The winner of this category is determined by research...
The 2012/13 batch of fresh-faced first year students are now just over a month into university life. Many will already be reflecting on how their early university
Ofsted, the organisation responsible for inspecting and regulating further education and skills providers in England, launched its revised Common Inspection Framework in September...
Last year we distributed a free research paper on parental involvement in university open days, 2008/09 to 2010/11. We asked if the rise in helicopter parenting and the...
Open days are one of the most important marketing channels available for universities. They present a unique opportunity for HEIs to present themselves in a way that is untrammelled...
Research carried out by OpinionPanel in 2006 about how students were taught creationism in school was cited in The Guardian in an article on demands for tougher guidelines on...
By Melanie Cohen, Project Director Bright Young Things – OpinionPanel
Last week we asked 1000 students what was at the top of their wish list for Christmas this year on our Student Omnibus Questionnaire.
An insightful conference about strategies for universities to effectively market to, recruit and retain students in a time of increased student expectations and a challenging job...
Research carried out by OpinionPanel and the University of Leicester, looking at a cross section of 10 named universities, found that 1 in 10 of prospective students would be put...
A poll by OpinionPanel and the University of Leicester found that 14% of students from low-income homes would be deterred from applying to university if fees rose from the current...
Research conducted by OpinionPanel and the University of Leicester, looking at a cross section of 10 named universities, found that 1 in 10 of prospective students would be put off...
Opinionpanel's new report "How much more will students pay?" by Professor Anna Vignoles examines likely responses to changes in higher education tuition fees.
Opinionpanel has been working with the consultancy, mobileYouth, looking at how students interact with their mobile handset brands; in particular looking at mobile handset brand...
Three-quarters of students have a holiday job to help fund their university studies research shows. About 73% of students said they had a job to help cover the cost of their degree,...
Half of full-time students set to graduate this summer are seriously considering postgrad options. This option is popular among student who attend either Russell Group or other...
We carried out some research about what students hope to go on to do after they complete their studies. The results show that half of this year's undergraduates are seriously...
The Complete University Guide will soon be publishing their updated annual league table. As an additional benefit for student visitors to their website, they are featuring some...
Opinionpanel has released a report on graduates and the recession. Key findings from over 500 recent graduates highlight their desire for employers to see beyond the short term and...
A London Student survey carried out by Opinionpanel Research on the Student Omnibus Survey has revealed the attitudes of the UK's student population to rape. Key findings were that...
Results of the Times Higher's Student Experience polling is published in full.
New research published yesterday shows that students who want to get a good job that pays well should apply to an institution belonging to the Russell Group or 1994 Group of...
NUS President Wes Streeting said: “This report gives us an unprecedented insight into the experiences and concerns of students. We look forward to working with tutors, institutions...
Universities are delivering on student expectations of higher graduate salaries, according to a new report by the 1994 Group of student-focused, research-intensive universities. ...
Managing director at the student finance website wealthystudent.co.uk recommends The Student Panel as a way for students to swap their time over the internet to boost their income.
Coverage of a report published on June 26th by Opinionpanel which documents a big shift in political allegiances on campus since 2004.
New research by Opinionpanel and London Media shows that students, the vast majority of whom own PCs and MP3 players, are staying loyal to the CD format despite the convenience of...
Research carried out by Opinionpanel - The Student Account Acquisition Study 2007/8 - reveals the latest trends in the student account market in both England & Wales and Scotland.
Opinionpanel research found that more than 75 000 students with access to student radio tune in at least once a week and 92% want relevant news and services.
North West Evening Mail's coverage on how Lancaster University came 30th in the Student Experience Awards 2007.
A good social life and extracurricular activities rank alongside teaching quality when it comes to the factors students consider most central to their university experience.The...
Which universities offer students the best value for money? Ben Marks Managing Director of Opinionpanel looks into The Student Experience. See page 3 for Ben's article.
First-year students are totting up record debt levels of nearly £6 000 a year and face leaving university owing more than £17,500 ,according to a survey today by Opinionpanel...
Over the past decade annual student debt has increased by a staggering 167% - from £1.2 billion to £3.2 billion according to a new study by uSwitch.com carried out by Opinionpanel...
Almost 50,000 students will graduate in 2007 with an average debt of £11,000 but a staggering 14,500 will owe more than £20,000 with some even hitting the £30,000 mark according to...
STUDENTS in Scotland are the most hard-working in the UK with a third working more than 25 hours a week. Scottish undergraduates typically graft for five hours more than other...
Can students spell? Opinionpanel ran its very own spelling test. Click here to view the full article
University students often get a bad rap in the press - especially when it comes to spelling and grammar! So we decided to run a mass test - just for a bit of fun.
PRESS - The Guardian - The Age of the Student Eurocommuter.
It’s the start of another academic year, which means we’re busy welcoming our freshest batch of freshers to the panel! This year, we’ve recruited a whopping 25,000 brand-new...
Forget the Royal Wedding or the FA Cup final, this month’s biggest celebration is happening right now and we’re personally inviting you...
Your budget’s been approved; your questionnaire’s complete; and you’re all set to get the ball rolling on your most exciting research project to date. There’s
Who’d have thought that when it comes to attention spans, goldfish have got us beat. Whether or not you believe that the average human attention span is now a meagre 8.25 seconds,...
With nearly 15 years’ experience owning a youth research panel, we’ve learnt a thing or two in our time.
What does the UK's largest specialist youth research panel look like? What makes our panel so unique?
Recently we blogged about how to avoid the pitfalls of annoying your survey respondents – top 6 pet peeves. We noted that overly long surveys were the single biggest bugbear for our...
We all know that increased smartphone and iPad / tablet ownership is posing new opportunities and challenges for the market research industry – the subject was even discussed in...
Panel quality is a major issue in the market research industry and rightly so. Debates around data quality, panellist engagement and the impact of downward price pressures have led...
By Ben Marks, Managing Director, OpinionPanel
By Ben Marks, Managing Director, OpinionPanel
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