YouthSight is an award-winning insight agency and panel and data services company.
Our insight business helps brands and universities engage with Gen Z and Millennials.
Our panel and data services business helps research, marketing and in-house agencies by providing access to our 150,000-strong research panel of 16-30s and a full range of data services.
"The YouthSight team are great to work with – flexible, responsive and knowledgeable. Their clear and authoritative approach is supported by a willingness to answer our questions and address any concerns. Our work together over the last two years has been a real partnership."
Sport England
Clients partner with us because of our contextual knowledge. We have the data and expertise to reach exactly the right audience.
- View Case StudiesWe believe knowledge should be used and shared. We hope you find inspiration in the hundreds of articles below…
International students mean big business for Britain and its universities. The UK played host to 438,010 foreign under- and post-graduates in 2015-16, generating an estimated £25.8...
This Winter, YouthSight is launching a new specialist insight product aimed squarely at university marketing, insight and recruitment teams. Designed after a detailed discussion...
It’s the start of another academic year, which means we’re busy welcoming our freshest batch of freshers to the panel! This year, we’ve recruited a whopping 25,000 brand-new...
YouthSight, the independent specialist Gen Z and Millennial research agency, has re-modelled its business more closely around customer needs. The company has restructured into two...
In an article first published by Gerard Kelly & Partners (GKP) YouthSight's chief executive, Ben Marks, made his case for the apprenticeship system to devote more attention to...
For those of you who’ve read our ‘Who is Generation Z’ Youth Culture Snippet, you’ll know that the way Gen Z consume information has changed quite a lot in comparison to...
Are young people really spending their money on food fads? Have they all gone vegan? This month we explore the topic of young people and food, with
Generation Z are the new buzz demographic in marketing. Media and brands across the globe are asking what we can learn from them and how we
We can all relate. There’s nothing quite like your first love, by which of course I mean, trainers. I vividly remember being a student and saving
If you'd like to find out 'What Beyonce's beyhive can teach us about brand loyalty', join us in our exclusive webinar on April 3rd. Just click below to reserve your seat.
Bored of gimmicky, youth networking events which overpromise and under deliver? Attend YouthSight's intimate, bianual SYN Breakfast Session for free next April in Central London.
Question - which brand has the ability to captivate young people around the world? Has the audacity to disrupt systems? Turn its fans into evangelists while overcoming set-backs...
YouthSight will be heading up Millennial 2020 and the Youth Marketing Strategy in march - two exciting opportunities for youth marketers to network
The number of students dropping out of university citing mental health issues is at a record high. So why are institutions forcing students to wait for up
If you type ‘How to market to Generation Z’ into Google, you’ll be greeted with hundreds of articles on the subject. Yet many brands are not managing to hit the mark with this...
From Gamergate and Dapper Laughs to HeForShe and Suffragette, the subject of gender equality and feminism is rarely out of the spotlight.
The famous futurist Peter Schwartz calls it “the art of the long view”. Others refer to it as keeping your
Our Youth Research & Insight Research Manager, Jane Mackey will be hosting a free webinar to reveal 10 food trends we've spotted in our State of the Youth Nation tracking data....
The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influencer marketing and workplace strategies.
If you are a Times reader, you probably saw the Xennials article in Saturday’s paper. It focused on a newly defined micro-generation that bridges Generation X to Millennials: the...
Hundreds of you tuned into Josephine's eagerly anticipated webinar last month, when she presented '50 of the biggest Millennial trends to reveal the state of the youth nation'. Due...
This short piece by Ben Marks is based on Luke Mitchell's article, Chalk it up to youth experience (M&C Allegra, Sept 2015) The article features YouthSight data.
Sport England is in the business of creating sporting habits for life. Between 2012 and 2017 Sport England will invest over £1 billion of National Lottery and Exchequer funding
Evan Davis hosts panel discussion on The Youth Market with three industry insiders; Josephine Hansom from YouthSight, Philip O'Ferrall, Senior Vice President at
Students in the UK turned out in large numbers to vote in the EU referendum but have to live with a result that they feel very negatively about.
Brexit delivered a huge shock to the UK's 124,000 EU students.
They've received reassurances, but we wanted to learn how they are actually feeling -
Corporate culture is being challenged by start-up culture, prompting young people to question the world of work and the skills that are relevant to the workplace.
It’s the beginning of a new year, a time for reflection and contemplation… As freshers settle back into university (somewhat more familiar with their environment, friendship groups...
Becoming a student is a momentous event for any young person and it is often the first time they take control of their finances. Stereotypically, students manage their finances in...
In the run up to the general election, YouthSight will be posing questions to young people across the UK about issues that affect them. The first in our series explored student
In the wake of the recent celebrity iCloud nude photo hacking, YouthSight is sharing previously unreported data about how young people view their own online personal data security.
This Winter, YouthSight is launching a new specialist insight product aimed squarely at university marketing, insight and recruitment teams. Designed after a detailed discussion...
For those of you who’ve read our ‘Who is Generation Z’ Youth Culture Snippet, you’ll know that the way Gen Z consume information has changed quite a lot in comparison to...
Where students choose to study in the country might set them back over £5,000 in living costs, according to new findings from Which? University, who
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On clearing day last year, Staffordshire University made the unusual choice of offering last-minute places via Snapchat. Sheffield Hallam made offers on Facebook Messenger, and...
In March this year, a student sued Anglia Ruskin University for her ‘Mickey Mouse’ degree which, she claimed, did not prepare her for future employment. “The
It was great seeing so many of our HE Insight Club clients attend our bi-annual HE event earlier this month. We ran an intimate event to unravel brand
The growing importance of employability for prospective students picking a course or university has been big news for some time. Yet certain
The race to convert applicants into students has well and truly begun. The main UCAS application deadline was in January, so it’s now ‘make or break’ time
Bored of gimmicky, youth networking events which overpromise and under deliver? Attend YouthSight's intimate, bianual SYN Breakfast Session for free next April in Central London.
The number of students dropping out of university citing mental health issues is at a record high. So why are institutions forcing students to wait for up
How do young people work with their parents when choosing where to study? Do parents collaborate or impose? Are there consistent and predictable ‘styles’ of involvement out there?
We think the new PG loan is big news. It was introduced in 2016 with the aim of boosting the stagnating PGT enrollment numbers[1], especially from lower socioeconomic groups...
Gender pay inequality is big news. Last week’s IFS’s report on the topic dominated the headlines. In her inaugural speech as Prime Minister, Theresa May stressed the need to...
Students in the UK turned out in large numbers to vote in the EU referendum but have to live with a result that they feel very negatively about.
Brexit delivered a huge shock to the UK's 124,000 EU students.
They've received reassurances, but we wanted to learn how they are actually feeling -
When choosing a university for a postgraduate degree, reputation becomes more important for many prospective postgraduates. YouthSight’s syndicated study, PGT
YouthSight was commissioned by Department for Business, Innovation and Skills (BIS) to investigate the views and opinions of applicants, students and graduates surrounding two key...
The sector has crossed a symbolic line. For the first time our Higher Expectations survey has recorded that, when selecting where to study, high-achieving prospective students now...
Our HE Research Snippets reveal interesting findings from YouthSight’s HE team. Please contact James MacGregor, Director of Higher Education Research, to be added to the list. The...
The UK’s HE funding bodies are asking if they should include an optional question in NSS on feelings of community membership at university.
More than 61,000 undergraduate students were accepted through Clearing for 2014. The final number for 2015 entry will be even higher. That means that around 12% of freshers will...
The drivers of university choices among UK prospective undergraduates are well-researched. Reputations, course appeal, and employability figure prominently as they hint at how much...
Corporate culture is being challenged by start-up culture, prompting young people to question the world of work and the skills that are relevant to the workplace.
Vague measures of reputation and employability have long been the dominant factors in university choice. But, their meanings are ambiguous. They are overlapping and multi-faceted...
It’s the beginning of a new year, a time for reflection and contemplation… As freshers settle back into university (somewhat more familiar with their environment, friendship groups...
The Chancellor’s Autumn Statement on Government-backed loans for postgraduate taught students is reigniting senior teams’ interest in offering these courses.
Img source: University of NewCastle Open day 2017
Open days matter more than ever.
Open Days are becoming increasingly influential on how students make decisions. While the numbers...
Becoming a student is a momentous event for any young person and it is often the first time they take control of their finances. Stereotypically, students manage their finances in...
In the run up to the general election, YouthSight will be posing questions to young people across the UK about issues that affect them. The first in our series explored student
Universities have been operating in a fast-changing environment in recent years. Having timely insights on which to base decisions has never been so important. Our Snippets have...
University marketing teams are always keen to discover what makes their institution unique. Sometimes the answer – or at least part of the answer – lies right under everyone’s...
We’ve been measuring what new undergraduate starters regard as being most important in their decision making process for 11 years. In that time, nearly every one of the 42 factors...
Future employability statistics now play a major role in prospective students’ decision-making, feeding into, amongst other things, league tables, Key Information Sets and HEI...
November’s Snippet is based on findings from our latest syndicated research study, PGT+BE: Using behavioral economics (BE) to understand how students really make their taught...
YouthSight’s first HE Research Snippet unearthed an interesting upward trend in parental attendance at university open days. Although this research was conducted with ‘pre-£9,000’...
Most students who go through Clearing have had to re-evaluate their university choices because their grades were not what they hoped for. Having not got into their first choice...
University choices are often complex, multi-faceted decisions, but the decision on what subject to study at undergraduate level often boils down to a few key factors. Our Higher...
Our latest research shows that Open Days are becoming increasingly – and significantly – more important in the applicant decision-making process.Our Higher Expectations study (which...
Net Promoter Scores (NPS) have been touted as the ‘Ultimate Question’ for business leaders because of their strong positive correlation with revenue growth. Bain & Co, the...
Love them or hate them, university league tables are central to the decision-making of many university applicants. And with increasing consumerisation
With the recent growth in membership of the Russell Group and following a series of departures from the 1994 Group (e.g. the universities of Bath and Surrey),
The 2012/13 batch of fresh-faced first year students are now just over a month into university life. Many will already be reflecting on how their early university
Last year we distributed a free research paper on parental involvement in university open days, 2008/09 to 2010/11. We asked if the rise in helicopter parenting and the...
Over two-thirds (68%) of students now back Labour, but most of them think Labour (55%) and Jeremy Corbyn (58%) back Remain.
Last week, HEPI and YouthSight polled over 1,000 full-time undergraduate students entitled to vote in the 2017 General Election.
Open Britain commissioned YouthSight to conduct a poll of UK students to see how they voted in the EU referendum, determine levels of regret in relation to the vote and understand...
Students in the UK turned out in large numbers to vote in the EU referendum but have to live with a result that they feel very negatively about.
Brexit delivered a huge shock to the UK's 124,000 EU students.
They've received reassurances, but we wanted to learn how they are actually feeling -
YouthSight's recent piece of research with Universities UK quizzed students about the EU referendum. The research has been featured in the Independent, BBC News, Times Higher Education...
Over half of British university students do not know when the EU referendum is taking place, according to a new poll published today.
Since 2004, YouthSight has conducted over 100 polls of the Student Vote, providing a data series that gives a powerful and unique picture of voting intentions and party...
Student Vote and Party Preference April 2015 - UPDATE
Research Highlights
YouthSight's February 2015 student polling data has been recently featured in The Prospect.
YouthSight's February 2015 student polling data has been recently featured in The UK Polling Report.
YouthSight's February 2015 student polling data has been recently featured in The Guardian
YouthSight's February 2015 student polling data has been recently featured in The Independent.
Highlights
Research highlights
In the run up to the general election, YouthSight will be posing questions to young people across the UK about issues that affect them. The first in our series explored student
YouthSight's recent research on student voting intentions has been exclusively featured in The Conversation.
New research by YouthSight conducted 6th June to 10th June 2014 has shown that students clearly reject UKIP. Prior to the May 2014 European elections, UKIP were polling 5% among...
For ten years, YouthSight has been conducting research on the student experience for Times Higher Education. Our latest research, entitled The Student Experience Survey, 2014 has...
YouthSight’s most recent polling of higher education students shows student opinions have remained relatively stable over the last year, and that students take a more left-wing and...
Our most recent polling of students and their voting intentions has been reported in The Times.
Coverage of a report published on June 26th by Opinionpanel which documents a big shift in political allegiances on campus since 2004.
Coverage of a report by Paul Whiteley, professor of government at the University of Essex, on Opinionpanel's student voting poll.
Data analysis of key student voting questions and demographics over 33 waves.
Opinionpanel Research has released the latest results of their Student Voting Study, the only comprehensive analysis of the political views of the student population over the last...
Labour's electoral dominance on Britain's campuses will come to an end on May 5 amid a surge of support among academics and students for the Liberal Democrats...
Some 47 per cent of students have decided to back the Liberal Democrats...
The Liberal Democrats will get the bulk of the student vote at the next general election with freshers most likely to vote against Labour.
Support for the Liberal Democrats among academics and students has surged according to two new polls...
The Liberal Democrats have set up a £100,000 fighting fund to help to target student voters.
Opinionpanel finds a massive student swing to the Liberal Democrats in the run up to the General Election in May 2005.
Only one in five students will cast their vote because of concerns about tuition fees...
It’s the start of another academic year, which means we’re busy welcoming our freshest batch of freshers to the panel! This year, we’ve recruited a whopping 25,000 brand-new...
Forget the Royal Wedding or the FA Cup final, this month’s biggest celebration is happening right now and we’re personally inviting you...
Your budget’s been approved; your questionnaire’s complete; and you’re all set to get the ball rolling on your most exciting research project to date. There’s
Who’d have thought that when it comes to attention spans, goldfish have got us beat. Whether or not you believe that the average human attention span is now a meagre 8.25 seconds,...
With nearly 15 years’ experience owning a youth research panel, we’ve learnt a thing or two in our time.
What does the UK's largest specialist youth research panel look like? What makes our panel so unique?
Recently we blogged about how to avoid the pitfalls of annoying your survey respondents – top 6 pet peeves. We noted that overly long surveys were the single biggest bugbear for our...
We all know that increased smartphone and iPad / tablet ownership is posing new opportunities and challenges for the market research industry – the subject was even discussed in...
Panel quality is a major issue in the market research industry and rightly so. Debates around data quality, panellist engagement and the impact of downward price pressures have led...
By Ben Marks, Managing Director, OpinionPanel
By Ben Marks, Managing Director, OpinionPanel
This Winter, YouthSight is launching a new specialist insight product aimed squarely at university marketing, insight and recruitment teams. Designed after a detailed discussion...
YouthSight, the independent specialist Gen Z and Millennial research agency, has re-modelled its business more closely around customer needs. The company has restructured into two...
In an article first published by Gerard Kelly & Partners (GKP) YouthSight's chief executive, Ben Marks, made his case for the apprenticeship system to devote more attention to...
Where students choose to study in the country might set them back over £5,000 in living costs, according to new findings from Which? University, who
Youth insight agency and panel provider, YouthSight, this morning announced the appointment of former BDRC Group Chief Operating Officer, Richard Sheldrake,
University league tables are used widely by students and parents, but do they adequately examine student experience? Every year, YouthSight works
Finally getting to grips with Millennials? Its now time to dive into the world of Generation Z - the newest and possibly even more challenging cohort of young people.
YouthSight is excited to share the great success of the first HE Insight Club Event. Specifically designed for the members of our HE Insight Club (subscribers to our HE insight...
Over two-thirds (68%) of students now back Labour, but most of them think Labour (55%) and Jeremy Corbyn (58%) back Remain.
London, UK, 31st October 2017
Our Youth Research & Insight Research Manager, Jane Mackey will be hosting a free webinar to reveal 10 food trends we've spotted in our State of the Youth Nation tracking data....
Our head of Youth Research & Insight, Josephine Hansom will be presenting 'Millennial trends that reveal the State of the Youth Nation', at the CX & Insight Leaders conference on...
YouthSight have worked with Sodexo on their biennial University Lifestyle Survey every edition since the survey’s second outing in 2006. We are proud to continue our work with...
YouthSight's recent research commissioned by the Gambling Commission on student gambling debt was featured on the BBC and The Christian Institute.
YouthSight's Jane Mackey will be sharing key insights on food trends at the LEAF Conference, hosted by Sainsbury's. View the full programme here.
Building on the success of the State of the Youth Nation (SYN) - our Millennial marketing tool launched in 2015, we are unveiling our new and improved decision-making dashboard on...
The Influencer Effect and The Millennial Employee Handbook compare the behavior and preferences of Millennials in the U.S. and U.K. on influencer marketing and workplace strategies.
YouthSight's Head of Youth Research & Insight, Josephine Hansom will be speaking at he annual YMCA National Conference which is to be held at the University of Warwick.
Hundreds of you tuned into Josephine's eagerly anticipated webinar last month, when she presented '50 of the biggest Millennial trends to reveal the state of the youth nation'. Due...
YouthSight has been carrying out research for Higher Education Policy Institute (HEPI) and the Higher Education Academy (HEA) since 2006.
YouthSight's recent poll with HEPI on students' voting intention in the 2017 general election has been featured in The Guardian and Times Higher Education.
Last week, HEPI and YouthSight polled over 1,000 full-time undergraduate students entitled to vote in the 2017 General Election.
YouthSight will be exhibiting and speaking at the Millennial 2020 summit this year. With summits in London, New York and Singapore, M2020 is a global gathering of brands, retailers...
As the biggest youth charity in the world, YMCA came to us to conduct research with past apprentices, to identify ways to increase the appeal of apprenticeships. After carrying out...
Given YouthSight is all about Millennials and market research, we couldn’t think of a better industry group to support than &more - the Market Research Society’s new home for young...
Open Britain commissioned YouthSight to conduct a poll of UK students to see how they voted in the EU referendum, determine levels of regret in relation to the vote and understand...
Sport England is in the business of creating sporting habits for life. Between 2012 and 2017 Sport England will invest over £1 billion of National Lottery and Exchequer funding
YouthSight’s Andréanne Orsier (Associate Director, Higher Education research) was invited to speak at the University Market Insight Conference 2016, organised by The Knowledge...
Evan Davis hosts panel discussion on The Youth Market with three industry insiders; Josephine Hansom from YouthSight, Philip O'Ferrall, Senior Vice President at
Unite Students is the UK’s leading operator of purpose built student accommodation, providing a home for over 46,000 students in 138 properties across 28 of the UK’s strongest...
YouthSight was commissioned by Department for Business, Innovation and Skills (BIS) to investigate the views and opinions of applicants, students and graduates surrounding two key...
YouthSight has been carrying out research for HEPI and HEA since 2006, investigating how full-time undergraduates rate their time in higher education and their
YouthSight has been carrying out important research for Higher Education Policy Institute (HEPI) and the Higher Education Academy (HEA) since 2006.
YouthSight's Managing Director, Ben Marks, will be speaking at 2 events in June and July. Stepping in as keynote speaker for the Higher Education Academy, and at the 2016 HEPI...
YouthSight has powered the latest piece of news-breaking research with YMCA on legal highs, after the recent blanket ban on 'psychoactive substances' which mimic the effects of...
YouthSight and HEPI have been working together since 2006, releasing occasional research monitors relating to the UK student population. Below is HEPI’s latest press release on our...
YouthSight's recent piece of research with Universities UK quizzed students about the EU referendum. The research has been featured in the Independent, BBC News, Times Higher Education...
Over half of British university students do not know when the EU referendum is taking place, according to a new poll published today.
Where are you most likely to find a university student - bars? Nightclubs? YouthSight's research - covered extensively in The Independent and The Scotsman, challenges these...
Original research for Which? University by YouthSight has revealed that 3 in 10 students regret their a-level choices, and 4 in 10 wished they had thought more carefully about which...
University league tables are used widely by students and parents, but do they adequately examine student experience? Our latest research polled 15,000 full-time undergraduates from ...
YouthSight, the Millennial & Gen Z market research specialists, have launched a new video vox pop service called SnapMe for...
YMS (Youth Marketing Strategy) is the annual conference for the youth marketing industry in Europe, with 1,000 brands, agencies, universities and youth organisations coming together...
Original new research by YouthSight for the YMCA has revealed that a total of 72% of 16 to 24-year-olds across England and Wales said the UK should remain in the EU when voters go...
YouthSight is proud to announce the launch of its three new, faster Decision Making Dashboards: Higher Expectations 2015/16, PGT Plus 2015/16, and the new HE Marcomms Monitor 2015/16
The first HEPI/ YouthSight Monitor last month looked at UK students' attitudes towards the EU referendum.
Welcome to the first of our new occasional series - the HEPI / YouthSight Monitor. As the name implies, each report will be a collaboration between the Higher Education Policy...
This is the question many cash strapped students regularly face. But what is it really like to live on a student loan...
Since 2004, YouthSight has conducted over 100 polls of the Student Vote, providing a data series that gives a powerful and unique picture of voting intentions and party...
Last week, new YouthSight research on e-books, print v digital and reading habits was discussed at The Bookseller’s annual Children’s Conference. Exclusive data was released by...
YouthSight is proud to announce the launch of SYN: State of the Youth Nation - its unique new dashboard tracking tool for research and marketing professionals.
A recent article in The Bookseller based on YouthSight's findings from our new tracking tool, SYN: State of the Youth Nation showed that...
YouthSight's latest set of findings powered an infographic feature in this week's Marketing Week. It investigated how young people felt about the way advertisers depicted women;...
In a recent presentation at GuildHE (the body representing 27 UK universities, university colleges and specialist colleges) James MacGregor, Head of HE Research at YouthSight, and...
The Hub is an organisation set up to help promote independent music. They invited Josephine Hansom, our Director of Youth Research to speak at their one day conference on...
The Higher Education Policy Institute and the Higher Education Academy launched results of the 2015 Student Academic Experience Survey on Thursday, 4th June.
The BBC featured results from the Higher Education Policy Institute (HEPI) and the Higher Education Academy’s (HEA) recent survey, the 2015 Student Academic Experience Survey.
YouthSight’s Director of HE Research, James MacGregor, was invited to speak at Ve Interactive’s one day conference; “Giving Higher Education the Digital Edge”. James’ paper was...
YouthSight's February 2015 student polling data has been recently featured in The Prospect.
YouthSight's February 2015 student polling data has been recently featured in The UK Polling Report.
New research by YouthSight for the Higher Education Policy Institute (HEPI) finds that most UK university applicants believe studying alongside foreign students will help prepare...
YouthSight's February 2015 student polling data has been recently featured in The Guardian
YouthSight’s recent research into sexual assault amongst university student's has been recently featured in The Guardian.
YouthSight's February 2015 student polling data has been recently featured in The Independent.
The Telegraph recently commissioned YouthSight’s to interview 1,000 students from universities across the UK in our weekly Student Omnibus Survey.
YouthSight's recent research on student voting intentions has been exclusively featured on Wonkhe.
YouthSight's research on student entrepreneurship, commissioned by Santander, was recently featured on ThisIsMoney.co.uk.
YouthSight's recent, popular omnibus survey interviewed 1,000 first-year students from UK universities, delving into detail about their attitudes towards and involvement with sexual...
YouthSight’s recent poll for Which? involved over 4500 students who were questioned on a wide range of issues. The results feed into the Which? University website, the invaluable...
Our very own Josephine Hansom (Head of Youth Research & Insight) will be speaking at the upcoming MRS Kids & Youth Research conference. She’ll be part of a panel exploring...
Welcome to our October 2014 newsletter, read it here!
YouthSight is proud to be a media sponsor of this year’s WIRED2014: Next Generation conference.
BBC Radio 4’s You & Yours recently invited YouthSight’s James MacGregor, Director of Higher Education Research, onto the programme to discuss our research on how universities can...
YouthSight's 10 year student voting intention tracking research has been mentioned in The Guardian.
YouthSight are proud to announce that we have won the British Market Research Society’s 2014 Operations Awards in the Data Collection category.
YouthSight's recent research on student voting intentions has been exclusively featured in The Conversation.
