Research Consultancy

Make smarter decisions with our bespoke research and tracking data.

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Panel & Data Services

Get instant access to the UK’s largest under-30s research panel.

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COVID-19 message: all our services are operating as normal and you can reach us via the usual channels (but we're safely working from home). 

Meet your future

Our culturally minded and commercially driven researchers steer brands and universities to fully maximise their relationship with Gen Z and Millenials. Our panel and data service provides agencies with access to our 150,000-strong panel of 13-30s and our comprehensive data services.

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Brands, Universities, Government & Third Sector

Research Consultancy

We think hard about your challenges. We take the guesswork out of your under 30s marketing with our extensive trend data, bespoke research and the latest techniques, crucially fused with our insightful interpretation.

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Research Agencies, Marketing Services & Consultancies

Panel & Data Services

Reach any Gen Z and Millennial audience with the UK's largest and most engaged youth research panel: 150,000 13-30s ready to participate in your qual or quant research projects. We also provide a whole suite of data services.

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UK'S LARGEST YOUTH RESEARCH PANEL

Insight Solutions

Our tracking products and starter packs ensure you never start from zero. Find out how you can succeed with Gen Z and Student audiences.

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BRANDS

State of the Youth Nation

A tracking product that will equip you with the tools to better engage with Gen Z

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HIGHER EDUCATION

HE Success Suite

Improve student attraction and conversion with our subscription trackers and insight

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Find out fast

FIND OUT FAST

by YouthSight

Get the immediate answers you need to succeed with Gen Z - on a budget that suits you.

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Higher Education

Market Research for Higher Education Professionals

Over the last 15 years we've become famous for our work with UK universities. We've solved challenges for over 100 higher education institutes, which has steered their brand distinctiveness, driven student attraction, conversion and retention. 

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Custom Research

Custom Research

We deliver market research for Higher Education institutions, taking the gu...
Order the HE Brochure

Order the HE Brochure

Order or download your copy of the YouthSight Market Research Services broc...
HE Success Suite

HE Success Suite

Improve student attraction and conversion with our subscription trackers an...
WATCH

Gen Z in Lockdown

Lockdown has affected each generation in different ways, and Gen Z have had it toughest for many reasons. Hear how they've been affected in their own words, and for free, in our five-part mini-series.

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WATCH EPISODE 1

Love & Romance

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episode 2
WATCH EPISODE 2

Friends & Family

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episode 3
WATCH EPISODE 3

Health & Wellbeing

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episode 4
WATCH EPISODE 4

Education & Work

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WATCH EPISODE 5

Beyond Lockdown

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Our Work

Success Stories

Our clients hire us because of our sector expertise, our research knowledge and our ability to reach exactly the right participants.
Here’s how we’ve helped clients tackle their tough questions.

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Case Study: The University of Manchester

Case Study: The University of Manchester

How we helped Tthe University of Manchester improve open day conversion
Case Study: Sport England

Case Study: Sport England

How we helped Sport England get more young people active
Case Study: Art Fund

Case Study: Art Fund

How we helped Art Fund revolutionise their student offer

Thought Leadership & News

The Fast Fashion Paradox and the Second Hand Solution | New eBook
Youth Thinking

The Fast Fashion Paradox and the Second Hand Solution | New eBook

The new Gen Z eBook is now available to download - a must-read for marketers who want to immerse themselves in the worlds of their young audiences.
13 Oct 2020 Read more
Sodexo Launches Concierge Service 'Circles' in Response to Latest Student Survey Results
Youth Thinking

Sodexo Launches Concierge Service 'Circles' in Response to Latest Student Survey Results

Global Facility Management business Sodexo launches the innovative new Circles concierge service at two uk universities to help students adjust to life.
8 Oct 2020 Read more
Gen Z: Culture List Webinar | Online Event | Thursday 1st October 2020
Youth Thinking

Gen Z: Culture List Webinar | Online Event | Thursday 1st October 2020

Join the upcoming Gen Z webinar on Thursday 1st October, to celebrate the launch of our new Culture Lists - a new feature of State of the Youth Nation.
29 Sep 2020 Read more

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