Who we are
We're a youth specialist research consultancy and panel & data services provider.
Vision
We make companies more successful by understanding the next generation of consumers.
Values
We are an honest inspiring agency. Our advice is based on solid evidence from cutting-edge thinking, to provide clients with profound and inclusive answers.
Vibe
Our culture is fun, collaborative and driven. We go the extra mile to ensure our clients achieve greater commercial success.
Our History
Empowering clients to become more competitive for over 16 years.
Launch
YouthSight is founded by Ben Marks, and there is just one member of the team.
Product Launch
We launch our first tracking product for the HE Sector: Undergraduate Success.
Rebrand
We rebrand from the OpinionPanel to YouthSight. The OpinionPanel becomes it's own sub-brand for our panel community.
Product Launch
We launch our 5th tracking product, this time tailored for brands: State of the Youth Nation.
Finalists
We are MRS award finalists for 'Best Data Collection'.
Restructure
YouthSight decides to restructure into two divisions with two new MDs for: Panel & Data Services and Research Consultancy.
4000th Project
We win our 4000th project and £4m is paid out in Amazon rewards to our panellists
Growth
We go from strength to strength - our team expands to 30 people and we celebrate with a day of white water rafting.
New Office
We remain in Shoreditch but move into bigger premises to accommodate our expanding team.
The team
Introducing our talented team. Do you need researchers or community data experts? We’re here to help you.
Ben Marks
Chief Executive Officer
Chief Executive Officer
Ben Marks
Ben founded YouthSight in 2004 and has grown the business organically, focusing on building a great team and client relations. Ben has worked in market research since 1999, first at Hobsons (a DMGT publishing business) then at a financial services market research consultancy. Ben started his career in sales at Nikkei Group (1994-6) and Financial Times Information (1996-7).
Ben graduated from Manchester University with a degree in History and Sociology in 1991 and obtained an MBA from City University (now Cass Business School) in 1998.
Ben has spoken widely at youth and higher education marketing conferences and was honoured to be made a Fellow of the Market Research Society in 2020.
Josephine Hansom
Managing Director, Insight
Managing Director, Insight
Josephine Hansom
Josephine heads up the Insight side of YouthSight; namely our Brand and Higher Education market research teams. She joined the company in 2013 and immediately hit the ground running, winning over clients such as Sky, Channel 4, Sport England, Ofcom, and Endsleigh. In 2014/5 Josephine launched State of the Youth Nation; a subscription based tracking study providing clients with access to the most up-to-date youth trends and data. Josephine began her market research career in 2001. Her first five years were in social research managing evaluation projects for clients such as the Home Office, DECC, DCLG, Ofsted, and BIS. In 2006 she joined GfK and started providing market research to clients including BMW, Google, Facebook, BT and BBC.
Josephine is a regular on the research and youth marketing conference circuits, having presented at the MRS Conference, the SRA Conference, ESOMAR 3D, the YMS Youth Marketing Strategy Conferences. She has also attended and contributed to regular press interviews including guesting on Radio 4’s The Bottom Line on ‘Selling to Millennials’ (read more in our recent events section). Josephine holds a Master’s degree in Public Policy from King’s College London and a BSc in Social Psychology from Loughborough University. She is a Certified Member of the Market Research Society. Other things to know about Josephine: she's a regular at her local Women’s Institute where she tries to play lawn bowls and learn the history of her neighbourhood.
Tatenda Musesengwa
Managing Director, Panel & Data Services
Managing Director, Panel & Data Services
Tatenda Musesengwa
Tatenda joined YouthSight in 2010 as a Project Manager. His commercial savvy and entrepreneurial spirit led to a quick succession of promotions through the company and in 2018 Tatenda became a Board member and was promoted to MD of the PDS division, running both a sales team and the operational side of the overall business.
Tatenda holds a degree in Economics from the University of Manchester and a postgraduate degree in Entrepreneurship from the University of Nottingham. He is an Affiliate Member of the Market Research Society (MRS). Before joining YouthSight, Tatenda completed an internship as a research assistant for Transport Minister, Jim Fitzpatrick.
Other things to know about Tatenda: he’s a fitness freak. He plays five-a-side football at Beckenham Power League and he recently discovered his love for fitness boxing. He brings the same level of energy to his job as he does to his fitness regime!
Andréanne Orsier
Associate Director, Higher Education
Associate Director, Higher Education
Andréanne Orsier
Emma Quinn
Client Manager
Client Manager
Emma Quinn
Becky Taylor
Senior Research Manager
Senior Research Manager
Becky Taylor
Hayley Adonis
Head of Project Management
Head of Project Management
Hayley Adonis
Kate Robinson
Marketing Manager
Marketing Manager
Kate Robinson
Zion Tavares
Project Manager
Project Manager
Zion Tavares
Joey Jones
Senior Research Executive, Higher Education
Senior Research Executive, Higher Education
Joey Jones
Vanessa Patel
Research Manager
Research Manager
Vanessa Patel
Jenny Channing
Financial Accountant
Financial Accountant
Jenny Channing
Alexandra Strevens
Operations Manager
Operations Manager
Alexandra Strevens
Leah Spinoza
Senior Research Executive, Higher Education
Senior Research Executive, Higher Education
Leah Spinoza
Charlie Pierce
Project Executive
Project Executive
Charlie Pierce
Conner Smith
Graduate Research Executive
Graduate Research Executive
Conner Smith
Ellie Harman
Graduate Research Executive
Graduate Research Executive
Ellie Harman
Sophie Derham
Marketing Executive
Marketing Executive
Sophie Derham
Laurence Symons
Data Processing Executive
Data Processing Executive
Laurence Symons
Karishma Patel
Junior Project Executive
Junior Project Executive
Karishma Patel
Zobeda Begum
Panel and Administration Executive
Panel and Administration Executive
Zobeda Begum
Lawrence Gould
Non-Executive Director (Finance)
Non-Executive Director (Finance)
Lawrence Gould
Richard Sheldrake
Non-Executive Director
Non-Executive Director
Richard Sheldrake
Join the Team
Like the sound of our Vision, Vibe and Values? Interested in our work, our contributions to news, debates or events? Then why not consider joining the team? We'd love to hear from you! Find out how you can help shape the future success of the world's biggest brands - the next step in your career could start here.
Partnering with People
We support a number of initiatives that are driving positive change in our industry and beyond. We work with companies to help raise awareness on issues that we care about and that are important to our staff and panel members. Check out some of our recent partnerships.
YouthSight are Proud Supporters of The Colour of Research
YouthSight’s Managing Director, Tatenda Musesengwa is a founding member of ...
Student Space Offers Students Support During the Coronavirus Pandemic
We're proud to promote the work of Student Space, who are helping students ...
Josephine Hansom Joins MRSpride
MRSpride connects LGBTQ+ professionals and allies across the research secto...
Latest Events
Events
Recruitment & Admissions Forum | Student numbers: where now? | 2nd December 2020
We will be speaking at The EPC's Recruitment and Admissions Forum on 'Student Numbers: Where Now?'.
Events
University Market Insight Conference | Webinar | 8th December 2020
We will be speaking at The Knowledge Partnership's University Market Insight Conference webinar series on 8th December about university league tables.
