Who we are

Chief Executive Officer

Ben Marks

Ben founded YouthSight in 2004 and has grown the business organically, focusing on building a great team and client relations. Ben has worked in market research since 1999, first at Hobsons (a DMGT publishing business) then at a financial services market research consultancy. Ben started his career in sales at Nikkei Group (1994-6) and Financial Times Information (1996-7).

Ben graduated from Manchester University with a degree in History and Sociology in 1991 and obtained an MBA from City University (now Cass Business School) in 1998.

Ben has spoken widely at youth and higher education marketing conferences and was honoured to be made a Fellow of the Market Research Society in 2020. 

Managing Director, Insight

Josephine Hansom

Josephine heads up the Insight side of YouthSight; namely our Brand and Higher Education market research teams.  She joined the company in 2013 and immediately hit the ground running, winning over clients such as Sky, Channel 4, Sport England, Ofcom, and Endsleigh.  In 2014/5 Josephine launched State of the Youth Nation; a subscription based tracking study providing clients with access to the most up-to-date youth trends and data. Josephine began her market research career in 2001.  Her first five years were in social research managing evaluation projects for clients such as the Home Office, DECC, DCLG, Ofsted, and BIS. In 2006 she joined GfK and started providing market research to clients including BMW, Google, Facebook, BT and BBC. 

Josephine is a regular on the research and youth marketing conference circuits, having presented at the MRS Conference, the SRA Conference, ESOMAR 3D, the YMS Youth Marketing Strategy Conferences. She has also attended and contributed to regular press interviews including guesting on Radio 4’s The Bottom Line on ‘Selling to Millennials’ (read more in our recent events section). Josephine holds a Master’s degree in Public Policy from King’s College London and a BSc in Social Psychology from Loughborough University. She is a Certified Member of the Market Research Society. Other things to know about Josephine: she's a regular at her local Women’s Institute where she tries to play lawn bowls and learn the history of her neighbourhood.

Managing Director, Panel & Data Services

Tatenda Musesengwa

Tatenda joined YouthSight in 2010 as a Project Manager. His commercial savvy and entrepreneurial spirit led to a quick succession of promotions through the company and in 2018 Tatenda became a Board member and was promoted to MD of the PDS division, running both a sales team and the operational side of the overall business.

Tatenda holds a degree in Economics from the University of Manchester and a postgraduate degree in Entrepreneurship from the University of Nottingham. He is an Affiliate Member of the Market Research Society (MRS). Before joining YouthSight, Tatenda completed an internship as a research assistant for Transport Minister, Jim Fitzpatrick.

Other things to know about Tatenda: he’s a fitness freak. He plays five-a-side football at Beckenham Power League and he recently discovered his love for fitness boxing. He brings the same level of energy to his job as he does to his fitness regime!

Divisional Director, Higher Education

Andréanne Orsier

Andréanne heads up the Higher Education research division at YouthSight. She has a passion for turning insights into stories and helping offer solutions to the challenges faced by her clients.

Andréanne regularly speaks at HE marketing conferences and networking events. She brings a commercial edge to the role, which comes from her seven years’ experience of working with FMCG brands at Kantar, where she took the lead on many key accounts including Procter & Gamble Beauty.

Other things to know about Andréanne...she is a food lover and a D&D gamer.

Head of Client Services

Emma Quinn

Associate Director

Becky Taylor

Becky joined our Higher Education research team in July 2019. Prior to this, she spent nearly six years working in research and strategy across FMCG, healthcare, telecoms, banking, retail and not-for-profit client accounts. 

Becky specialises in quantitative research methods with a particular interest in segmentation. She also has extensive experience in qualitative methodologies. Before beginning her career in research, she gained a first class honours degree in BSc Psychology from the University of Sheffield. 

Outside work, Becky loves attending festivals, gigs, exhibitions and supporting charities. This year she took on the Three Peaks Challenge to raise money and awareness for The Pain Relief Foundation. 

Head of Project Management

Hayley Adonis

Head of Marketing

Kate Robinson

Senior Research Manager

Ralph Robinson

Ralph joined YouthSight in 2021 to head up our youth research department. Prior to joining the team he worked at Yonder Consulting, where he worked on ad-hoc projects and large tracking studies.

Ralph also has experience in corporate reputation from Ipsos MORI and comms research from his time at Kantar. He is largely focused on quant projects, but also brings a wealth of knowledge in qualitative methods.

Outside of work Ralph plays ice hockey and likes watching sports.

Senior Research Executive, Higher Education

Joey Jones

Financial Accountant

Jenny Channing

Operations Manager

Alexandra Strevens

Project Manager

Sophie Rudkin

Research Manager

Leah Spinoza

Account Executive

Charlie Pierce

Marketing Executive

Sophie Derham

Research Executive

Lili Farkas

Graduate Research Executive

Anna Parker

Community Support

Caroline Knowles

Junior Project and Account Executive

Tobias Parker

Graduate Research Executive

Rob Sinclair

Junior Project Manager

Monika Tucker

Research Assistant

Sofia Andrade

Research Assistant

Harry Wynne

Graduate Research Executive

Laura Hayter

Junior Project and Account Executive

Emmanuel Lawal