About us

Who we are

We're a youth specialist research consultancy and panel & data services provider owned by Savanta.

 

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Savanta x YouthSight logos (2)

About us

We make companies more successful by helping them connect better with the next generation

We're a youth research business, fully focused on the under 30s market. As well as being a research agency, we own the UK’s largest youth research panel, with over 150,000 members. In 2021 YouthSight were acquired by the global research agency, Savanta - a market leader in data, insight and technology. This acquisition brings all the big agency benefits of working with us, along with a more extensive audience base, whilst allowing us to retain our personalised approach, specialist youth knowledge and boutique mindset that our clients love us for.

We're longstanding Market Research Society (MRS) Company Partners and Fair Data members. We're a youthful business ourselves, with a bright team of researchers, bursting with ideas, ready to help you.

Our Insight business helps brands such as O2, BBC, Sport England and over 100 UK universities secure their future markets by answering the single most important question they face: how to succeed with their next generation of customers? We posses a treasure trove of trend data, generated from five tracking studies so when you work with us, your projects never start from zero. We examine your challenges through the lens of youth culture and deliver the critical knowledge and contextual insights that inspires action and drives real commercial impact.

Our Panel and Data Services (PDS) business helps clients such as Kantar, C-Space and Ogilvy access The OpinionPanel Community, the largest and most engaged youth research panel in the UK. PDS serves research agencies, marketing services agencies, in-house agencies and consultancies, offering sample provision, qualitative recruitment, omnibus surveys, vox pop videos and a full range of scripting, sampling, fieldwork and tabulations services.

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vision

Vision

We make companies more successful by understanding the next generation of consumers.
values

Values

We are an honest inspiring agency. Our advice is based on solid evidence from cutting-edge thinking, to provide clients with profound and inclusive answers.
vibe

Vibe

Our culture is fun, collaborative and driven. We go the extra mile to ensure our clients achieve greater commercial success.

Our History

Empowering clients to become more competitive for over 16 years.

The Team

Introducing our talented team. Do you need researchers or community data experts? We’re here to help you. 

Join the team

Show All Insight Panel & Data Services Central Team
Josephine Hansom

Josephine Hansom

VP, Youth
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Josephine Hansom

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VP, Youth

Josephine Hansom

Josephine heads up the Insight side of YouthSight and is now the lead on the new youth practice division at Savanta.

Josephine joined the company in 2013 and immediately hit the ground running, winning over clients such as Sky, Channel 4, Sport England, Ofcom, and Endsleigh.  In 2014/5 Josephine launched State of the Youth Nation; a subscription based tracking study providing clients with access to the most up-to-date youth trends and data. Josephine began her market research career in 2001.  Her first five years were in social research managing evaluation projects for clients such as the Home Office, DECC, DCLG, Ofsted, and BIS. In 2006 she joined GfK and started providing market research to clients including BMW, Google, Facebook, BT and BBC. 

Josephine is a regular on the research and youth marketing conference circuits, having presented at the MRS Conference, the SRA Conference, ESOMAR 3D, the YMS Youth Marketing Strategy Conferences. She has also attended and contributed to regular press interviews including guesting on Radio 4’s The Bottom Line on ‘Selling to Millennials’ (read more in our recent events section). Josephine holds a Master’s degree in Public Policy from King’s College London and a BSc in Social Psychology from Loughborough University. She is a Certified Member of the Market Research Society. Other things to know about Josephine: she's a regular at her local Women’s Institute where she tries to play lawn bowls and learn the history of her neighbourhood.

Tatenda Musesengwa

Tatenda Musesengwa

VP, Audiences
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Tatenda Musesengwa

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VP, Audiences

Tatenda Musesengwa

Tatenda joined YouthSight in 2010 as a Project Manager. His commercial savvy and entrepreneurial spirit led to a quick succession of promotions through the company and in 2018 Tatenda became a Board member and was promoted to MD of the PDS division, running both a sales team and the operational side of the overall business. Tatenda is now the VP of our new audience team at Savanta.

Tatenda holds a degree in Economics from the University of Manchester and a postgraduate degree in Entrepreneurship from the University of Nottingham. He is an Affiliate Member of the Market Research Society (MRS). Before joining YouthSight, Tatenda completed an internship as a research assistant for Transport Minister, Jim Fitzpatrick.

Other things to know about Tatenda: he’s a fitness freak. He plays five-a-side football at Beckenham Power League and he recently discovered his love for fitness boxing. He brings the same level of energy to his job as he does to his fitness regime!

Andréanne Orsier

Andréanne Orsier

Director
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Andréanne Orsier

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Director

Andréanne Orsier

Andréanne headed up the insight division of YouthSight and is now Director in the public research team at Savanta. She has a passion for turning insights into stories and helping offer solutions to the challenges faced by her clients.

Andréanne regularly speaks at marketing conferences and networking events. She brings a commercial edge to the role, which comes from her seven years’ experience of working with FMCG brands at Kantar, where she took the lead on many key accounts including Procter & Gamble Beauty.

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Ashleigh Gillan

Ashleigh Gillan

Associate Director, Higher Education
Ashleigh Gillan

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Associate Director, Higher Education

Ashleigh Gillan

Emma Quinn

Emma Quinn

Associate Director, Agency Team
Emma Quinn

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Associate Director, Agency Team

Emma Quinn

Hayley Adonis

Hayley Adonis

Associate Director, Client Services
Hayley Adonis

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Associate Director, Client Services

Hayley Adonis

Kate Robinson

Kate Robinson

Associate Director, Marketing
Kate Robinson

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Associate Director, Marketing

Kate Robinson

Ralph Robinson

Ralph Robinson

Senior Consultant
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Ralph Robinson

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Senior Consultant

Ralph Robinson

Ralph joined YouthSight in 2021 to head up our youth research department. Prior to joining the team he worked at Yonder Consulting, where he worked on ad-hoc projects and large tracking studies.

Ralph also has experience in corporate reputation from Ipsos MORI and comms research from his time at Kantar. He is largely focused on quant projects, but also brings a wealth of knowledge in qualitative methods.

Outside of work Ralph plays ice hockey and likes watching sports.

Joey Jones

Joey Jones

Senior Consultant
Joey Jones

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Senior Consultant

Joey Jones

Jenny Channing

Jenny Channing

Management Accountant
Jenny Channing

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Management Accountant

Jenny Channing

Alexandra Strevens

Alexandra Strevens

Associate Director, Operations
Alexandra Strevens

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Associate Director, Operations

Alexandra Strevens

Sophie Rudkin

Sophie Rudkin

Consultant
Sophie Rudkin

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Consultant

Sophie Rudkin

Leah Spinoza

Leah Spinoza

Senior Consultant
Leah Spinoza

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Senior Consultant

Leah Spinoza

Charlie Pierce

Charlie Pierce

Account Manager
Charlie Pierce

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Account Manager

Charlie Pierce

Sophie Derham

Sophie Derham

Community Manager
Sophie Derham

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Community Manager

Sophie Derham

Lili Farkas

Lili Farkas

Consultant
Lili Farkas

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Consultant

Lili Farkas

Anna Parker

Anna Parker

Consultant
Anna Parker

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Consultant

Anna Parker

Caroline Knowles

Caroline Knowles

Executive, Panel Support
Caroline Knowles

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Executive, Panel Support

Caroline Knowles

Tobias Parker

Tobias Parker

Senior Executive
Tobias Parker

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Senior Executive

Tobias Parker

Rob Sinclair

Rob Sinclair

Senior Executive
Rob Sinclair

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Senior Executive

Rob Sinclair

Monika Tucker

Monika Tucker

Senior Executive
Monika Tucker

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Senior Executive

Monika Tucker

Harry Wynne

Harry Wynne

Junior Executive
Harry Wynne

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Junior Executive

Harry Wynne

Laura Hayter

Laura Hayter

Senior Executive
Laura Hayter

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Senior Executive

Laura Hayter

Join the Team

Like the sound of our Vision, Vibe and Values? Interested in our work, our contributions to news, debates or events? Then why not consider joining the Savanta team? We'd love to hear from you! Find out how you can help shape the future success of the world's biggest brands - the next step in your career could start here.

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Values

Committed to Inclusivity

We are committed to driving positive change in our industry and beyond,  working with companies to promote greater inclusivity within our sector. 

Our commitment

YouthSight are Proud Supporters of The Colour of Research

YouthSight are Proud Supporters of The Colour of Research

YouthSight’s Managing Director, Tatenda Musesengwa is a founding member of ...
YouthSight Proudly Join the MRS Inclusion Pledge

YouthSight Proudly Join the MRS Inclusion Pledge

YouthSight is committed to inclusion and is proud to join the MRS Inclusion...
Josephine Hansom Joins MRSpride

Josephine Hansom Joins MRSpride

MRSpride connects LGBTQ+ professionals and allies across the research secto...

Latest Events

Speaker Event | Graduates Recruitment Network Webinar | 21st September
Events

Speaker Event | Graduates Recruitment Network Webinar | 21st September

YouthSight (now Savanta) are teaming up with the Graduates Recruiters Network to share fresh insights about recruiting young talent to your business
12 Sep 2022 Read more
Speaker Event | MRS Sport & Gaming Research | 7th July 2022
Events

Speaker Event | MRS Sport & Gaming Research | 7th July 2022

YouthSight will be speaking alongside our client at RoBlox at this year's MRS Sport and Gaming conference
24 Jun 2022 Read more
Josephine Hansom joins the panel at this year's HEPI conference
Events

Josephine Hansom joins the panel at this year's HEPI conference

YouthSight's Josephine Hansom joins the speaker panel at this year's HEPI conference
10 Jun 2022 Read more

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