Who we are

We're a youth specialist research consultancy and panel & data services provider owned by Savanta.

About us

We make companies more successful by helping them connect better with the next generation

We're a youth research business, fully focused on the under 30s market. As well as being a research agency, we own the UK’s largest youth research panel, with over 150,000 members. In 2021 YouthSight were acquired by the global research agency, Savanta - a market leader in data, insight and technology. This acquisition brings all the big agency benefits of working with us, along with a more extensive audience base, whilst allowing us to retain our personalised approach, specialist youth knowledge and boutique mindset that our clients love us for.

We're longstanding Market Research Society (MRS) Company Partners and Fair Data members. We're a youthful business ourselves, with a bright team of researchers, bursting with ideas, ready to help you.

Our Insight business helps brands such as O2, BBC, Sport England and over 100 UK universities secure their future markets by answering the single most important question they face: how to succeed with their next generation of customers? We posses a treasure trove of trend data, generated from five tracking studies so when you work with us, your projects never start from zero. We examine your challenges through the lens of youth culture and deliver the critical knowledge and contextual insights that inspires action and drives real commercial impact.

Our Panel and Data Services (PDS) business helps clients such as Kantar, C-Space and Ogilvy access The OpinionPanel Community, the largest and most engaged youth research panel in the UK. PDS serves research agencies, marketing services agencies, in-house agencies and consultancies, offering sample provision, qualitative recruitment, omnibus surveys, vox pop videos and a full range of scripting, sampling, fieldwork and tabulations services.

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Vision

We make companies more successful by understanding the next generation of consumers.

Values

We are an honest inspiring agency. Our advice is based on solid evidence from cutting-edge thinking, to provide clients with profound and inclusive answers.

Vibe

Our culture is fun, collaborative and driven. We go the extra mile to ensure our clients achieve greater commercial success.

Our History

Empowering clients to become more competitive for over 16 years.

Launch

YouthSight is founded.

Product Launch

We launch our first tracking product for the HE Sector: Undergraduate Success.

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Expanding

Our team is growing. We've expanded to a team of 10.

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Rebrand

We rebrand from the OpinionPanel to YouthSight. The OpinionPanel becomes it's own sub-brand for our panel community.

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1000th Project

We win our 1000th project and £1m is paid in Amazon rewards to panellists

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New Office

We relocate to Shoreditch, London.

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MRS Award Winners

We win the MRS award for Best Data Collection.

Product Launch

We launch our 5th tracking product, this time tailored for brands: State of the Youth Nation.

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Finalists

We are MRS award finalists for 'Best Technology Effectiveness'.

Restructure

YouthSight decides to restructure into two divisions with two new MDs for: Panel & Data Services and Research Consultancy.

4000th Project

We win our 4000th project and £4m is paid out in Amazon rewards to our panellists

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Growth

We go from strength to strength - our team expands to 30 people and we celebrate with a day of white water rafting.

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New Office

We remain in Shoreditch but move into bigger premises to accommodate our expanding team.

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YouthSight Joins the Savanta Family

YouthSight enters a new chapter...Being acquired by the market research leader in data, insight and technology, means we can now bring all the big agency benefits to the market, whilst retaining our personalised approach, specialist youth knowledge and boutique mindset that our clients love us for.

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The Team

Introducing our talented team. Do you need researchers or community data experts? We’re here to help you.

Josephine Hansom

VP, Youth

Josephine Hansom

Josephine heads up the Insight side of YouthSight and is now the lead on the new youth practice division at Savanta.

Josephine joined the company in 2013 and immediately hit the ground running, winning over clients such as Sky, Channel 4, Sport England, Ofcom, and Endsleigh. In 2014/5 Josephine launched State of the Youth Nation; a subscription based tracking study providing clients with access to the most up-to-date youth trends and data. Josephine began her market research career in 2001. Her first five years were in social research managing evaluation projects for clients such as the Home Office, DECC, DCLG, Ofsted, and BIS. In 2006 she joined GfK and started providing market research to clients including BMW, Google, Facebook, BT and BBC.

Josephine is a regular on the research and youth marketing conference circuits, having presented at the MRS Conference, the SRA Conference, ESOMAR 3D, the YMS Youth Marketing Strategy Conferences. She has also attended and contributed to regular press interviews including guesting on Radio 4’s The Bottom Line on ‘Selling to Millennials’ (read more in our recent events section). Josephine holds a Master’s degree in Public Policy from King’s College London and a BSc in Social Psychology from Loughborough University. She is a Certified Member of the Market Research Society. Other things to know about Josephine: she's a regular at her local Women’s Institute where she tries to play lawn bowls and learn the history of her neighbourhood.

Tatenda Musesengwa

VP, Audiences

Tatenda Musesengwa

Tatenda joined YouthSight in 2010 as a Project Manager. His commercial savvy and entrepreneurial spirit led to a quick succession of promotions through the company and in 2018 Tatenda became a Board member and was promoted to MD of the PDS division, running both a sales team and the operational side of the overall business. Tatenda is now the VP of our new audience team at Savanta.

Tatenda holds a degree in Economics from the University of Manchester and a postgraduate degree in Entrepreneurship from the University of Nottingham. He is an Affiliate Member of the Market Research Society (MRS). Before joining YouthSight, Tatenda completed an internship as a research assistant for Transport Minister, Jim Fitzpatrick.

Other things to know about Tatenda: he’s a fitness freak. He plays five-a-side football at Beckenham Power League and he recently discovered his love for fitness boxing. He brings the same level of energy to his job as he does to his fitness regime!

Andréanne Orsier

Director

Andréanne Orsier

Andréanne headed up the insight division of YouthSight and is now Director in the public research team at Savanta. She has a passion for turning insights into stories and helping offer solutions to the challenges faced by her clients.

Andréanne regularly speaks at marketing conferences and networking events. She brings a commercial edge to the role, which comes from her seven years’ experience of working with FMCG brands at Kantar, where she took the lead on many key accounts including Procter & Gamble Beauty.

Ashleigh Gillan

Associate Director, Higher Education

Ashleigh Gillan

Emma Quinn

Associate Director, Agency Team

Emma Quinn

Hayley Adonis

Associate Director, Client Services

Hayley Adonis

Kate Robinson

Associate Director, Marketing

Kate Robinson

Ralph Robinson

Senior Consultant

Ralph Robinson

Ralph joined YouthSight in 2021 to head up our youth research department. Prior to joining the team he worked at Yonder Consulting, where he worked on ad-hoc projects and large tracking studies.

Ralph also has experience in corporate reputation from Ipsos MORI and comms research from his time at Kantar. He is largely focused on quant projects, but also brings a wealth of knowledge in qualitative methods.

Outside of work Ralph plays ice hockey and likes watching sports.

Joey Jones

Senior Consultant

Joey Jones

Jenny Channing

Management Accountant

Jenny Channing

Alexandra Strevens

Associate Director, Operations

Alexandra Strevens

Sophie Rudkin

Consultant

Sophie Rudkin

Leah Spinoza

Senior Consultant

Leah Spinoza

Charlie Pierce

Account Manager

Charlie Pierce

Sophie Derham

Community Manager

Sophie Derham

Lili Farkas

Consultant

Lili Farkas

Anna Parker

Consultant

Anna Parker

Caroline Knowles

Executive, Panel Support

Caroline Knowles