Who we are

Founded in 2004, we are an independent youth research business, focused on the under 30s market. As well as being a research agency, we own the UK’s largest youth research panel, which has over 150,000 members. We're long standing Market Research Society (MRS) Company Partners and Fair Data members. 

We're a youthful business, with a bright team of researchers, bursting with ideas, ready to help you.

Our Insight business helps brands such as O2, BBC, Sport England and over 100 UK universities secure their future markets by answering the single most important question they face: how to succeed with their next generation of customers? We possess a treasure trove of trend data, generated from five tracking studies so when you work with us, your projects never start from zero. We examine your challenges through the lens of youth culture and deliver the critical knowledge and contextual insights that inspires action and drives real commercial impact. 

Our Panel and Data Services (PDS) business helps clients such as Kantar, C-Space and Ogilvy access The OpinionPanel Community, the largest and most engaged youth research panel in the UK.  PDS serves research agencies, marketing services agencies, in-house agencies and consultancies, offering sample provision, qualitative recruitment, omnibus surveys, vox pop videos and a full range of scripting, sampling, fieldwork and tabulations services.