Who we are

We're a youth specialist research consultancy and panel & data services provider.

About us

We make companies more successful by helping them connect better with the next generation

Founded in 2004, we are an independent youth research business, fully focused on the under 30s market. As well as being a research agency, we own the UK’s largest youth research panel, with over 150,000 members. We're longstanding Market Research Society (MRS) Company Partners and Fair Data members. We're a youthful business ourselves, with a bright team of researchers, bursting with ideas, ready to help you.

Our Insight business helps brands such as O2, BBC, Sport England and over 100 UK universities secure their future markets by answering the single most important question they face: how to succeed with their next generation of customers? We posses a treasure trove of trend data, generated from five tracking studies so when you work with us, your projects never start from zero. We examine your challenges through the lens of youth culture and deliver the critical knowledge and contextual insights that inspires action and drives real commercial impact.

Our Panel and Data Services (PDS) business helps clients such as Kantar, C-Space and Ogilvy access The OpinionPanel Community, the largest and most engaged youth research panel in the UK. PDS serves research agencies, marketing services agencies, in-house agencies and consultancies, offering sample provision, qualitative recruitment, omnibus surveys, vox pop videos and a full range of scripting, sampling, fieldwork and tabulations services.

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Vision

We make companies more successful by understanding the next generation of consumers.

Values

We are an honest inspiring agency. Our advice is based on solid evidence from cutting-edge thinking, to provide clients with profound and inclusive answers.

Vibe

Our culture is fun, collaborative and driven. We go the extra mile to ensure our clients achieve greater commercial success.

Our History

Empowering clients to become more competitive for over 16 years.

Launch

YouthSight is founded by Ben Marks, and there is just one member of the team.

Product Launch

We launch our first tracking product for the HE Sector: Undergraduate Success.

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Expanding

Our team is growing. We've expanded to a team of 10.

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Rebrand

We rebrand from the OpinionPanel to YouthSight. The OpinionPanel becomes it's own sub-brand for our panel community.

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1000th Project

We win our 1000th project and £1m is paid in Amazon rewards to panellists

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New Office

We relocate to Shoreditch, London.

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MRS Award Winners

We win the MRS award for Best Data Collection.

Product Launch

We launch our 5th tracking product, this time tailored for brands: State of the Youth Nation.

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Finalists

We are MRS award finalists for 'Best Technology Effectiveness'.

Restructure

YouthSight decides to restructure into two divisions with two new MDs for: Panel & Data Services and Research Consultancy.

4000th Project

We win our 4000th project and £4m is paid out in Amazon rewards to our panellists

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Growth

We go from strength to strength - our team expands to 30 people and we celebrate with a day of white water rafting.

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New Office

We remain in Shoreditch but move into bigger premises to accommodate our expanding team.

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YouthSight Joins the Savanta Family

YouthSight enters a new chapter...Being acquired by the market research leader in data, insight and technology, means we can now bring all the big agency benefits to the market, whilst retaining our personalised approach, specialist youth knowledge and boutique mindset that our clients love us for.

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The Team

Introducing our talented team. Do you need researchers or community data experts? We’re here to help you.

Ben Marks

Chief Executive Officer

Ben Marks

Ben founded YouthSight in 2004 and has grown the business organically, focusing on building a great team and client relations. Ben has worked in market research since 1999, first at Hobsons (a DMGT publishing business) then at a financial services market research consultancy. Ben started his career in sales at Nikkei Group (1994-6) and Financial Times Information (1996-7).

Ben graduated from Manchester University with a degree in History and Sociology in 1991 and obtained an MBA from City University (now Cass Business School) in 1998.

Ben has spoken widely at youth and higher education marketing conferences and was honoured to be made a Fellow of the Market Research Society in 2020.

Josephine Hansom

Managing Director, Insight

Josephine Hansom

Josephine heads up the Insight side of YouthSight; namely our Brand and Higher Education market research teams. She joined the company in 2013 and immediately hit the ground running, winning over clients such as Sky, Channel 4, Sport England, Ofcom, and Endsleigh. In 2014/5 Josephine launched State of the Youth Nation; a subscription based tracking study providing clients with access to the most up-to-date youth trends and data. Josephine began her market research career in 2001. Her first five years were in social research managing evaluation projects for clients such as the Home Office, DECC, DCLG, Ofsted, and BIS. In 2006 she joined GfK and started providing market research to clients including BMW, Google, Facebook, BT and BBC.

Josephine is a regular on the research and youth marketing conference circuits, having presented at the MRS Conference, the SRA Conference, ESOMAR 3D, the YMS Youth Marketing Strategy Conferences. She has also attended and contributed to regular press interviews including guesting on Radio 4’s The Bottom Line on ‘Selling to Millennials’ (read more in our recent events section). Josephine holds a Master’s degree in Public Policy from King’s College London and a BSc in Social Psychology from Loughborough University. She is a Certified Member of the Market Research Society. Other things to know about Josephine: she's a regular at her local Women’s Institute where she tries to play lawn bowls and learn the history of her neighbourhood.

Tatenda Musesengwa

Managing Director, Panel & Data Services

Tatenda Musesengwa

Tatenda joined YouthSight in 2010 as a Project Manager. His commercial savvy and entrepreneurial spirit led to a quick succession of promotions through the company and in 2018 Tatenda became a Board member and was promoted to MD of the PDS division, running both a sales team and the operational side of the overall business.

Tatenda holds a degree in Economics from the University of Manchester and a postgraduate degree in Entrepreneurship from the University of Nottingham. He is an Affiliate Member of the Market Research Society (MRS). Before joining YouthSight, Tatenda completed an internship as a research assistant for Transport Minister, Jim Fitzpatrick.

Other things to know about Tatenda: he’s a fitness freak. He plays five-a-side football at Beckenham Power League and he recently discovered his love for fitness boxing. He brings the same level of energy to his job as he does to his fitness regime!

Andréanne Orsier

Head of Insight

Andréanne Orsier

Andréanne heads up the insight division of YouthSight. She has a passion for turning insights into stories and helping offer solutions to the challenges faced by her clients.

Andréanne regularly speaks at marketing conferences and networking events. She brings a commercial edge to the role, which comes from her seven years’ experience of working with FMCG brands at Kantar, where she took the lead on many key accounts including Procter & Gamble Beauty.

Ashleigh Gillan

Associate Director

Ashleigh Gillan

Emma Quinn

Head of Client Services

Emma Quinn

Hayley Adonis

Head of Project Management

Hayley Adonis

Kate Robinson

Head of Marketing

Kate Robinson

Ralph Robinson

Senior Research Manager

Ralph Robinson

Ralph joined YouthSight in 2021 to head up our youth research department. Prior to joining the team he worked at Yonder Consulting, where he worked on ad-hoc projects and large tracking studies.

Ralph also has experience in corporate reputation from Ipsos MORI and comms research from his time at Kantar. He is largely focused on quant projects, but also brings a wealth of knowledge in qualitative methods.

Outside of work Ralph plays ice hockey and likes watching sports.

Joey Jones

Senior Research Executive, Higher Education

Joey Jones

Jenny Channing

Financial Accountant

Jenny Channing

Alexandra Strevens

Operations Manager

Alexandra Strevens

Sophie Rudkin

Project Manager

Sophie Rudkin

Leah Spinoza

Research Manager

Leah Spinoza

Charlie Pierce

Account Executive

Charlie Pierce

Sophie Derham

Marketing Executive

Sophie Derham

Lili Farkas

Research Executive

Lili Farkas

Anna Parker

Graduate Research Executive

Anna Parker

Caroline Knowles

Community Support

Caroline Knowles

Tobias Parker

Junior Project and Account Executive

Tobias Parker

Rob Sinclair

Graduate Research Executive

Rob Sinclair

Monika Tucker

Junior Project Manager

Monika Tucker

Harry Wynne

Research Assistant

Harry Wynne

Laura Hayter

Graduate Research Executive

Laura Hayter

Emmanuel Lawal

Junior Project and Account Executive

Emmanuel Lawal

Join the Team

Like the sound of our Vision, Vibe and Values? Interested in our work, our contributions to news, debates or events? Then why not consider joining the team? We'd love to hear from you! Find out how you can help shape the future success of the world's biggest brands - the next step in your career could start here.

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