About us

Who we are

We're a youth specialist research consultancy and panel & data services provider.

Let's Talk

wave
down

About us

We make companies more successful by helping them connect better with the next generation

Founded in 2004, we are an independent youth research business, fully focused on the under 30s market. As well as being a research agency, we own the UK’s largest youth research panel, with over 150,000 members. We're longstanding Market Research Society (MRS) Company Partners and Fair Data members. We're a youthful business ourselves, with a bright team of researchers, bursting with ideas, ready to help you.

Our Insight business helps brands such as O2, BBC, Sport England and over 100 UK universities secure their future markets by answering the single most important question they face: how to succeed with their next generation of customers? We posses a treasure trove of trend data, generated from five tracking studies so when you work with us, your projects never start from zero. We examine your challenges through the lens of youth culture and deliver the critical knowledge and contextual insights that inspires action and drives real commercial impact.

Our Panel and Data Services (PDS) business helps clients such as Kantar, C-Space and Ogilvy access The OpinionPanel Community, the largest and most engaged youth research panel in the UK. PDS serves research agencies, marketing services agencies, in-house agencies and consultancies, offering sample provision, qualitative recruitment, omnibus surveys, vox pop videos and a full range of scripting, sampling, fieldwork and tabulations services.

Show More

Show Less

vision

Vision

We make companies more successful by understanding the next generation of consumers.
values

Values

We are an honest inspiring agency. Our advice is based on solid evidence from cutting-edge thinking, to provide clients with profound and inclusive answers.
vibe

Vibe

Our culture is fun, collaborative and driven. We go the extra mile to ensure our clients achieve greater commercial success.

Our History

Empowering clients to become more competitive for over 16 years.

The team

Introducing our talented team. Do you need researchers or community data experts? We’re here to help you.

Show All Insight Panel & Data Services Central Team
Ben Marks

Ben Marks

Chief Executive Officer
right
Ben Marks

close button

Chief Executive Officer

Ben Marks

Ben founded YouthSight in 2004 and has grown the business organically, focusing on building a great team and client relations. Ben has worked in market research since 1999, first at Hobsons (a DMGT publishing business) then at a financial services market research consultancy. Ben started his career in sales at Nikkei Group (1994-6) and Financial Times Information (1996-7).

Ben graduated from Manchester University with a degree in History and Sociology in 1991 and obtained an MBA from City University (now Cass Business School) in 1998.

Ben has spoken widely at youth and higher education marketing conferences. He is a certified member of the Market Research Society.

social-share-icon-email   social-share-icon-linkedin

Josephine Hansom

Josephine Hansom

Managing Director, Insight
right
Josephine Hansom

close button

Managing Director, Insight

Josephine Hansom

Josephine heads up the Insight side of YouthSight; namely our Brand and Higher Education market research teams.  She joined the company in 2013 and immediately hit the ground running, winning over clients such as Sky, Channel 4, Sport England, Ofcom, and Endsleigh.  In 2014/5 Josephine launched State of the Youth Nation; a subscription based tracking study providing clients with access to the most up-to-date youth trends and data. Josephine began her market research career in 2001.  Her first five years were in social research managing evaluation projects for clients such as the Home Office, DECC, DCLG, Ofsted, and BIS. In 2006 she joined GfK and started providing market research to clients including BMW, Google, Facebook, BT and BBC. 

Josephine is a regular on the research and youth marketing conference circuits, having presented at the MRS Conference, the SRA Conference, ESOMAR 3D, the YMS Youth Marketing Strategy Conferences. She has also attended and contributed to regular press interviews including guesting on Radio 4’s The Bottom Line on ‘Selling to Millennials’ (read more in our recent events section). Josephine holds a Master’s degree in Public Policy from King’s College London and a BSc in Social Psychology from Loughborough University. She is a Certified Member of the Market Research Society. Other things to know about Josephine: she's a regular at her local Women’s Institute where she tries to play lawn bowls and learn the history of her neighbourhood.

Tatenda Musesengwa

Tatenda Musesengwa

Managing Director, Panel & Data Services
right
Tatenda Musesengwa

close button

Managing Director, Panel & Data Services

Tatenda Musesengwa

Tatenda joined YouthSight in 2010 as a Project Manager. His commercial savvy and entrepreneurial spirit led to a quick succession of promotions through the company and in 2018 Tatenda became a Board member and was promoted to MD of the PDS division, running both a sales team and the operational side of the overall business.

Tatenda holds a degree in Economics from the University of Manchester and a postgraduate degree in Entrepreneurship from the University of Nottingham. He is an Affiliate Member of the Market Research Society (MRS). Before joining YouthSight, Tatenda completed an internship as a research assistant for Transport Minister, Jim Fitzpatrick.

Other things to know about Tatenda: he’s a fitness freak. He plays five-a-side football at Beckenham Power League and he recently discovered his love for fitness boxing. He brings the same level of energy to his job as he does to his fitness regime!

Michael Virks

Michael Virks

Operations Director
Michael Virks

close button

Operations Director

Michael Virks

Andréanne Orsier

Andréanne Orsier

Associate Director, Higher Education
Andréanne Orsier

close button

Associate Director, Higher Education

Andréanne Orsier

Emma Quinn

Emma Quinn

Client Manager
Emma Quinn

close button

Client Manager

Emma Quinn

Laura Dumbleton

Laura Dumbleton

Senior Research Manager
Laura Dumbleton

close button

Senior Research Manager

Laura Dumbleton

Becky Taylor

Becky Taylor

Senior Research Manager
Becky Taylor

close button

Senior Research Manager

Becky Taylor

Hayley Adonis

Hayley Adonis

Head of Project Management
Hayley Adonis

close button

Head of Project Management

Hayley Adonis

Kate Robinson

Kate Robinson

Marketing Manager
Kate Robinson

close button

Marketing Manager

Kate Robinson

Zion Tavares

Zion Tavares

Project Manager
Zion Tavares

close button

Project Manager

Zion Tavares

Joey Jones

Joey Jones

Senior Research Executive, Higher Education
Joey Jones

close button

Senior Research Executive, Higher Education

Joey Jones

Vanessa Patel

Vanessa Patel

Senior Research Executive
Vanessa Patel

close button

Senior Research Executive

Vanessa Patel

Jenny Channing

Jenny Channing

Financial Accountant
Jenny Channing

close button

Financial Accountant

Jenny Channing

Alexandra Strevens

Alexandra Strevens

Team Leader, Data Services
Alexandra Strevens

close button

Team Leader, Data Services

Alexandra Strevens

Leah Spinoza

Leah Spinoza

Senior Research Executive, Higher Education
Leah Spinoza

close button

Senior Research Executive, Higher Education

Leah Spinoza

Charlie Pierce

Charlie Pierce

Project Executive
Charlie Pierce

close button

Project Executive

Charlie Pierce

Conner Smith

Conner Smith

Graduate Research Executive
Conner Smith

close button

Graduate Research Executive

Conner Smith

Ellie Harman

Ellie Harman

Graduate Research Executive
Ellie Harman

close button

Graduate Research Executive

Ellie Harman

Sophie Derham

Sophie Derham

Research Executive
Sophie Derham

close button

Research Executive

Sophie Derham

Laurence Symons

Laurence Symons

Data Processing Executive
Laurence Symons

close button

Data Processing Executive

Laurence Symons

Karishma Patel

Karishma Patel

Junior Project Executive
Karishma Patel

close button

Junior Project Executive

Karishma Patel

Zobeda Begum

Zobeda Begum

Panel and Administration Executive
Zobeda Begum

close button

Panel and Administration Executive

Zobeda Begum

Keya Amin

Keya Amin

Junior Project and Account Executive
Keya Amin

close button

Junior Project and Account Executive

Keya Amin

Harrajan Bahra

Harrajan Bahra

Software Development Apprentice
Harrajan Bahra

close button

Software Development Apprentice

Harrajan Bahra

Ella Thompson

Ella Thompson

Research Assistant
Ella Thompson

close button

Research Assistant

Ella Thompson

Lawrence Gould

Lawrence Gould

Non-Executive Director (Finance)
Lawrence Gould

close button

Non-Executive Director (Finance)

Lawrence Gould

Richard Sheldrake

Richard Sheldrake

Non-Executive Director
Richard Sheldrake

close button

Non-Executive Director

Richard Sheldrake

Join the Team

Like the sound of our Vision, Vibe and Values? Interested in our work, our contributions to news, debates or events? Then why not consider joining the team? We'd love to hear from you! Find out how you can help shape the future success of the world's biggest brands - the next step in your career could start here.

Learn more

heads

Latest Events

Westminster Higher Education Forum Policy Conference | Online | 1st July 2020
Events

Westminster Higher Education Forum Policy Conference | Online | 1st July 2020

Westminster Higher Education Forum Policy Conference will take place online with Josephine Hansom joining the speaker line up on student accommodation.
29 May 2020 Read more
YouthSight Delivers Keynote at Know Your Audience
Events

YouthSight Delivers Keynote at Know Your Audience

Josephine Hansom will deliver the keynote at Know Your Audience conference.
18 Feb 2020 Read more
State of the Youth Nation Breakfast Session | London | 30th October 2019
Events

State of the Youth Nation Breakfast Session | London | 30th October 2019

The State of the Youth Nation Breakfast Session held in Hoxton on 30th October 2019 helped brands achieve cut-through with Gen Z.
25 Nov 2019 Read more

Go to Blog