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About us

We're a youth specialist research consultancy and panel & data services provider.
We make companies more successful by helping them connect better with the next generation.




Who we are

Founded in 2004, we are an independent youth research business, focused on the under 30s market. As well as being a research agency, we own the UK’s largest youth research panel, which has over 150,000 members. We're long standing Market Research Society (MRS) Company Partners and Fair Data members. 

We're a youthful business, with a bright team of researchers, bursting with ideas, ready to help you.

Our Insight business helps brands such as O2, BBC, Sport England and over 100 UK universities secure their future markets by answering the single most important question they face: how to succeed with their next generation of customers? We possess a treasure trove of trend data, generated from five tracking studies so when you work with us, your projects never start from zero. We examine your challenges through the lens of youth culture and deliver the critical knowledge and contextual insights that inspires action and drives real commercial impact. 

Our Panel and Data Services (PDS) business helps clients such as Kantar, C-Space and Ogilvy access The OpinionPanel Community, the largest and most engaged youth research panel in the UK.  PDS serves research agencies, marketing services agencies, in-house agencies and consultancies, offering sample provision, qualitative recruitment, omnibus surveys, vox pop videos and a full range of scripting, sampling, fieldwork and tabulations services.


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Join the team

Like the sound of our Vision, Vibe and Values? Interested in our work, our contributions to news, debates or events? Then why not consider joining the team? We'd love to hear from you!

Find out how you can help shape the future success of the world's biggest brands - the next step in your career could start here.

Latest Events

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FDF Convention | London | 14th May 2019

Associate Director, Tanya Michelsen will be discussing: 'Vegan trends in under 30s' at this year's FDF Convention hosted by the Food and Drink Federation at The National...

National Teachers & Advisers Conference | University of Manchester | 8 May 2019

Andréanne Orsier will be speaking at this year's National Teachers and Advisers Conference (NTAC) on...

Elevate | London | 8th-9th May 2019

Associate Director, Tanya Michelsen will be joining the discussion on the new generation of athlete's at this year's Elevate exhibition in London on 8th - 9th May 2019...