About us

Who we are

We're a youth specialist research consultancy and panel & data services provider.

Let's Talk

wave
down

About us

We make companies more successful by helping them connect better with the next generation

Founded in 2004, we are an independent youth research business, fully focused on the under 30s market. As well as being a research agency, we own the UK’s largest youth research panel, with over 150,000 members. We're longstanding Market Research Society (MRS) Company Partners and Fair Data members. We're a youthful business ourselves, with a bright team of researchers, bursting with ideas, ready to help you.

Our Insight business helps brands such as O2, BBC, Sport England and over 100 UK universities secure their future markets by answering the single most important question they face: how to succeed with their next generation of customers? We posses a treasure trove of trend data, generated from five tracking studies so when you work with us, your projects never start from zero. We examine your challenges through the lens of youth culture and deliver the critical knowledge and contextual insights that inspires action and drives real commercial impact.

Our Panel and Data Services (PDS) business helps clients such as Kantar, C-Space and Ogilvy access The OpinionPanel Community, the largest and most engaged youth research panel in the UK. PDS serves research agencies, marketing services agencies, in-house agencies and consultancies, offering sample provision, qualitative recruitment, omnibus surveys, vox pop videos and a full range of scripting, sampling, fieldwork and tabulations services.

Show More

Show Less

vision

Vision

We make companies more successful by understanding the next generation of consumers.
values

Values

We are an honest inspiring agency. Our advice is based on solid evidence from cutting-edge thinking, to provide clients with profound and inclusive answers.
vibe

Vibe

Our culture is fun, collaborative and driven. We go the extra mile to ensure our clients achieve greater commercial success.

Our History

Empowering clients to become more competitive for over 16 years.

The Team

Introducing our talented team. Do you need researchers or community data experts? We’re here to help you. 

Join the team

Show All Insight Panel & Data Services Central Team
Ben Marks

Ben Marks

Chief Executive Officer
right
Ben Marks

close button

Chief Executive Officer

Ben Marks

Ben founded YouthSight in 2004 and has grown the business organically, focusing on building a great team and client relations. Ben has worked in market research since 1999, first at Hobsons (a DMGT publishing business) then at a financial services market research consultancy. Ben started his career in sales at Nikkei Group (1994-6) and Financial Times Information (1996-7).

Ben graduated from Manchester University with a degree in History and Sociology in 1991 and obtained an MBA from City University (now Cass Business School) in 1998.

Ben has spoken widely at youth and higher education marketing conferences and was honoured to be made a Fellow of the Market Research Society in 2020. 

Josephine Hansom

Josephine Hansom

Managing Director, Insight
right
Josephine Hansom

close button

Managing Director, Insight

Josephine Hansom

Josephine heads up the Insight side of YouthSight; namely our Brand and Higher Education market research teams.  She joined the company in 2013 and immediately hit the ground running, winning over clients such as Sky, Channel 4, Sport England, Ofcom, and Endsleigh.  In 2014/5 Josephine launched State of the Youth Nation; a subscription based tracking study providing clients with access to the most up-to-date youth trends and data. Josephine began her market research career in 2001.  Her first five years were in social research managing evaluation projects for clients such as the Home Office, DECC, DCLG, Ofsted, and BIS. In 2006 she joined GfK and started providing market research to clients including BMW, Google, Facebook, BT and BBC. 

Josephine is a regular on the research and youth marketing conference circuits, having presented at the MRS Conference, the SRA Conference, ESOMAR 3D, the YMS Youth Marketing Strategy Conferences. She has also attended and contributed to regular press interviews including guesting on Radio 4’s The Bottom Line on ‘Selling to Millennials’ (read more in our recent events section). Josephine holds a Master’s degree in Public Policy from King’s College London and a BSc in Social Psychology from Loughborough University. She is a Certified Member of the Market Research Society. Other things to know about Josephine: she's a regular at her local Women’s Institute where she tries to play lawn bowls and learn the history of her neighbourhood.

Tatenda Musesengwa

Tatenda Musesengwa

Managing Director, Panel & Data Services
right
Tatenda Musesengwa

close button

Managing Director, Panel & Data Services

Tatenda Musesengwa

Tatenda joined YouthSight in 2010 as a Project Manager. His commercial savvy and entrepreneurial spirit led to a quick succession of promotions through the company and in 2018 Tatenda became a Board member and was promoted to MD of the PDS division, running both a sales team and the operational side of the overall business.

Tatenda holds a degree in Economics from the University of Manchester and a postgraduate degree in Entrepreneurship from the University of Nottingham. He is an Affiliate Member of the Market Research Society (MRS). Before joining YouthSight, Tatenda completed an internship as a research assistant for Transport Minister, Jim Fitzpatrick.

Other things to know about Tatenda: he’s a fitness freak. He plays five-a-side football at Beckenham Power League and he recently discovered his love for fitness boxing. He brings the same level of energy to his job as he does to his fitness regime!

Andréanne Orsier

Andréanne Orsier

Divisional Director, Higher Education
right
Andréanne Orsier

close button

Divisional Director, Higher Education

Andréanne Orsier

Andréanne heads up the Higher Education research division at YouthSight. She has a passion for turning insights into stories and helping offer solutions to the challenges faced by her clients.

Andréanne regularly speaks at HE marketing conferences and networking events. She brings a commercial edge to the role, which comes from her seven years’ experience of working with FMCG brands at Kantar, where she took the lead on many key accounts including Procter & Gamble Beauty.

Other things to know about Andréanne...she is a food lover and a D&D gamer.

social-share-icon-email     social-share-icon-linkedin

Emma Quinn

Emma Quinn

Head of Client Services
Emma Quinn

close button

Head of Client Services

Emma Quinn

Becky Taylor

Becky Taylor

Associate Director
right
Becky Taylor

close button

Associate Director

Becky Taylor

Becky joined our Higher Education research team in July 2019. Prior to this, she spent nearly six years working in research and strategy across FMCG, healthcare, telecoms, banking, retail and not-for-profit client accounts. 

Becky specialises in quantitative research methods with a particular interest in segmentation. She also has extensive experience in qualitative methodologies. Before beginning her career in research, she gained a first class honours degree in BSc Psychology from the University of Sheffield. 

Outside work, Becky loves attending festivals, gigs, exhibitions and supporting charities. This year she took on the Three Peaks Challenge to raise money and awareness for The Pain Relief Foundation. 

Hayley Adonis

Hayley Adonis

Head of Project Management
Hayley Adonis

close button

Head of Project Management

Hayley Adonis

Kate Robinson

Kate Robinson

Head of Marketing
Kate Robinson

close button

Head of Marketing

Kate Robinson

Ralph Robinson

Ralph Robinson

Senior Research Manager
right
Ralph Robinson

close button

Senior Research Manager

Ralph Robinson

Ralph joined YouthSight in 2021 to head up our youth research department. Prior to joining the team he worked at Yonder Consulting, where he worked on ad-hoc projects and large tracking studies.

Ralph also has experience in corporate reputation from Ipsos MORI and comms research from his time at Kantar. He is largely focused on quant projects, but also brings a wealth of knowledge in qualitative methods.

Outside of work Ralph plays ice hockey and likes watching sports.

Joey Jones

Joey Jones

Senior Research Executive, Higher Education
Joey Jones

close button

Senior Research Executive, Higher Education

Joey Jones

Jenny Channing

Jenny Channing

Financial Accountant
Jenny Channing

close button

Financial Accountant

Jenny Channing

Alexandra Strevens

Alexandra Strevens

Operations Manager
Alexandra Strevens

close button

Operations Manager

Alexandra Strevens

Sophie Rudkin

Sophie Rudkin

Project Manager
Sophie Rudkin

close button

Project Manager

Sophie Rudkin

Leah Spinoza

Leah Spinoza

Research Manager
Leah Spinoza

close button

Research Manager

Leah Spinoza

Charlie Pierce

Charlie Pierce

Account Executive
Charlie Pierce

close button

Account Executive

Charlie Pierce

Sophie Derham

Sophie Derham

Marketing Executive
Sophie Derham

close button

Marketing Executive

Sophie Derham

Lili Farkas

Lili Farkas

Research Executive
Lili Farkas

close button

Research Executive

Lili Farkas

Anna Parker

Anna Parker

Graduate Research Executive
Anna Parker

close button

Graduate Research Executive

Anna Parker

Caroline Knowles

Caroline Knowles

Community Support
Caroline Knowles

close button

Community Support

Caroline Knowles

Tobias Parker

Tobias Parker

Junior Project and Account Executive
Tobias Parker

close button

Junior Project and Account Executive

Tobias Parker

Rob Sinclair

Rob Sinclair

Graduate Research Executive
Rob Sinclair

close button

Graduate Research Executive

Rob Sinclair

Monika Tucker

Monika Tucker

Junior Project Manager
Monika Tucker

close button

Junior Project Manager

Monika Tucker

Sofia Andrade

Sofia Andrade

Research Assistant
Sofia Andrade

close button

Research Assistant

Sofia Andrade

Harry Wynne

Harry Wynne

Research Assistant
Harry Wynne

close button

Research Assistant

Harry Wynne

Laura Hayter

Laura Hayter

Graduate Research Executive
Laura Hayter

close button

Graduate Research Executive

Laura Hayter

Emmanuel Lawal

Emmanuel Lawal

Junior Project and Account Executive
Emmanuel Lawal

close button

Junior Project and Account Executive

Emmanuel Lawal

Join the Team

Like the sound of our Vision, Vibe and Values? Interested in our work, our contributions to news, debates or events? Then why not consider joining the team? We'd love to hear from you! Find out how you can help shape the future success of the world's biggest brands - the next step in your career could start here.

Learn more

heads

Values

Committed to Inclusivity

We are committed to driving positive change in our industry and beyond,  working with companies to promote greater inclusivity within our sector. 

Our commitment

YouthSight are Proud Supporters of The Colour of Research

YouthSight are Proud Supporters of The Colour of Research

YouthSight’s Managing Director, Tatenda Musesengwa is a founding member of ...
YouthSight Proudly Join the MRS Inclusion Pledge

YouthSight Proudly Join the MRS Inclusion Pledge

YouthSight is committed to inclusion and is proud to join the MRS Inclusion...
Josephine Hansom Joins MRSpride

Josephine Hansom Joins MRSpride

MRSpride connects LGBTQ+ professionals and allies across the research secto...

Latest Events

Speaker Event: How Are the Youth of Today Driving change | PFMA Annual Convention | 8th November 2021
Events

Speaker Event: How Are the Youth of Today Driving change | PFMA Annual Convention | 8th November 2021

YouthSight will be returning to speak at the PFMA annual conference next week.
5 Nov 2021 Read more
Speaker Event: How the digital nomad generation influences business behaviour | Online | 28th September 2021
Events

Speaker Event: How the digital nomad generation influences business behaviour | Online | 28th September 2021

YouthSight's Josephine Hansom joins an expert speaker panel to talk about Genertaion Z and the future of work.
28 Sep 2021 Read more
YouthSight Presents at AHUA Conference | 17th September 2021
Events

YouthSight Presents at AHUA Conference | 17th September 2021

YouthSight's Becky Taylor presents for Higher Education professionals at the AHUA Autumn Conference in Loughborough
24 Sep 2021 Read more

Go to Blog