Hibo joined our insight team in 2018 after graduating from the University College London (UCL) with a first-class degree in Psychology. Since then, she’s assisted with the management of trackers, delivered campaign evaluations and run online communities for clients including BBC, Tinder, Samsung, Unite Students and NCS.
Day-to-day, Hibo is involved in the operation of our subscription tracker State of the Youth Nation. This involves managing quantitative fieldwork, SnapMe videos, proofing and publishing spotlight reports and pulling together the latest insights for our quarterly briefings. She says that she loves this part of her job because it’s where she gets to learn so much about Gen Z; from their aspirations to their political views. It also helps her interpret research and inspires innovative recommendations that she can pass on to clients.
Outside of work Hibo likes discovering the hidden (and often quirky) gems that London has to offer. She’s also a big foodie and runs the Instagram account @foodconquest_ where she samples everything from Chinese to vegan food (and a whole lot of dessert!). Her top restaurant recommendation is P.F. Chang’s Asian Table – “the dynamite shrimp is to die for!”