Laura joins our team with several years of experience in research management. She is adept in a range of both qual and quant methodologies and has previously worked on key accounts with clients such as the Arcadia group.
Laura assists with the management of the brand research team at YouthSight. She oversees the delivery of projects, working with clients including the FA and the Official Charts. When we asked Laura what she enjoys most about working at YouthSight, she said: "I believe that Gen Z do have the power to really change a brand. I find it fascinating to look into their behaviours and attitudes, and interpret how brands can use this insight to better engage with the consumer group and drive commercial success."
Outside of work, Laura likes to spend her time exploring the cultural delights that London offers, from museums to food markets. And when she's not exploring the City, she loves a good Netflix binge.