Miranda joined YouthSight in September 2018, after four years in market research with RDSi where she reached the level of Research Manager. Miranda has extensive experience across a range of categories and markets including Consumer Packaged Goods (CPG) and visitor attractions. She has worked with many global brands including GSK, Unilever and Nestle.
Miranda is skilled in both qualitative and quantitative techniques and has a passion for asking tough questions in order to really understand ‘the why’ for her clients. Miranda loves creating bespoke methodologies, often involving specialist digital tools e.g. in digital ethnography or applying advanced analytics such as
Miranda graduated from UCL in 2014 with a first-class honour’s degree in Psychology. In her spare time, you can find Miranda geeking-out over ancient civilisations, horror movies and art galleries.