To limit any chance of professional, fraudulent or duplicate panellists, all members are required to undertake double opt-in when joining the panel. In addition, before they become active, further visual screening of any duplicate panellists occurs whereby close or exact matches in certain characteristics (name, date of birth, home postcode, email address, etc.) are flagged and removed.
From industry-leading incentives to an engaging survey and community experience, we’re continually improving the experience for all our panellists. For instance, members can
All our panel members have common characteristics, captured by us, and can update their personal details over the course of their tenure, ensuring that our profiling is relevant and up to date. Our profiling covers not only standard demographics such as age and gender but also ownership and behavioural attributes, giving us more granular targeting. So, whether you need 18 to 24-year-olds who own an Xbox or people with a Barclays account, we can help. Our core demographics for all audiences include:
Download our Panel Book to find out which other audiences we have profiled on our panel.