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150,000 real and engaged Millennials & Generation Zs

To limit any chance of professional, fraudulent or duplicate panellists, all members are required to undertake double opt-in when joining the panel. In addition, before they become active, further visual screening of any duplicate panellists occurs whereby close or exact matches in certain characteristics (name, date of birth, home postcode, email address, etc.) are flagged and removed.

Our panellists’ experience comes first!

From industry-leading incentives to an engaging survey and community experience, we’re continually improving the experience for all our panellists. For instance, members can check points of surveys completed on demand, with access to support via email or chat during logged-in sessions on all surveys. And on completion respondents are rewarded instantly with some of the best incentives in the industry. We’re more than a panel… At its heart, our panel is powered by our own platform – The OpinionPanel Community – where our panellists are encouraged to produce content and express their opinions!


All our panel members have common characteristics, captured by us, and can update their personal details over the course of their tenure, ensuring that our profiling is relevant and up to date. Our profiling covers not only standard demographics such as age and gender but also ownership and behavioural attributes, giving us more granular targeting. So, whether you need 18 to 24-year-olds who own an Xbox or people with a Barclays account, we can help. Our core demographics for all audiences include:

  • Age
  • Gender
  • Ethnicity
  • Socio-Economic Grade
  • Home Region
  • Religion
  • Banking Provider
  • Mobile Phone OS
  • Mobile Network
  • Financial Products
  • Games Consoles
  • Employment status
  • Education status
  • Hobbies

Download our Panel Book to find out which other audiences we have profiled on our panel.

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