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Personal appearance has never been so curated or critiqued.

As social media increasingly becomes the way young people explore the world, they feel pressure to share the best version of their life online.

The established beauty industry is in a state of flux, challenged by new online brands that are popular with Millennials and Gen Z, and by the need to offer more diverse and inclusive products.

We’ve helped brands deep-dive the beauty needs of their target young consumers, to update their understanding of what looking good means today. From social media behaviour, accompanied shops and NPD workshops, our team can bring to the lives of young women and men to life.

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Contact our youth experts