01 Jul 2022
Young people are feeling the strain of the cost-of-living crisis as spending habits take a hit. We polled 133 16-24-year-olds to uncover how the current crisis is impacting the younger generation and what they're doing to tackle the issue. The…
27 Jun 2022
Our new student poll conducted for our client at The Higher Education Policy Institute (HEPI) reveals students are significantly less supportive of free expression than they were in our previous wave conducted back in 2016. We polled over 1,000…
24 Jun 2022
We're excited for the return of the Market Research Society's (MRS) face-to-face conferences - and at their first live event since 2020, we'll be speaking alongside our client at Roblox. Join us at next month's Sport and Gaming Research conference…
23 Jun 2022
Celebrations are in order for Savanta’s Dr Nick Baker and Josephine Hansom, who are this year’s new MRS Fellows. The MRS Fellowship honours research professionals who’ve made an outstanding contribution to the sector. It’s one of the most…
11 Jun 2022
Out now! The second episode in our new mini-series, which provides an update on the latest youth trends. In this new video, we hear the what's trending in the world of tv and streaming, music and podcasts and which celebrities are top with Gen Z…
10 Jun 2022
Josephine Hansom joined this year's speaker panel at the 2022 HEPI conference to discuss the results of this year's Student Academic Experience Survey. This year's conference, which took place on 9th June at Great George Street in London featured k…
10 Jun 2022
It's a wrap at this year's YMS22 LDN show at the Old Truman Brewery. Thanks to everyone that came out to visit us! If you missed us, here's a roundup of the event... YMS LDN is a celebration of youth marketing, which is why we've been keen…
23 May 2022
Young people are changing the world by challenging stereotypes, changing the status quo and reframing how we identify. This month's guest blog is a powerful article from a young graduate who shares her narrative around individuality and identity.
13 May 2022
Did you know...more than 60% of young people get FOMO! We've dug into our tracking data to reveal the hottest trends around fashion, food and experiences according to Gen Z. And what's really interesting, is many of these trends are heavily…
