Our thinking

Our blog is your youth resource. We post monthly research snippets on the HE and Youth research industries, so scroll down to browse our latest free insights.
Gen Z Gaming Trends in 2021

Youth Thinking

21 Jul 2021

Gen Z Gaming Trends in 2021

Did you know...26% of 16-24-year olds identify themselves as 'gamers' (State of the Youth Nation, 2021) - this has increased by 3% from two years ago.    The insane popularity for games such as Fortnite (and more recently 'Among Us') is largely…

Insight Video: What Does Pride Mean to Gen Z

Youth Thinking

06 Jul 2021

Insight Video: What Does Pride Mean to Gen Z

As pride month comes to an end, we asked our Gen Z panellists to share what Pride means to them and whether they feel brands offer enough support to the LGBTQ+ community.  Many young people took note of companies who changed their logo in June,…


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