03 Jun 2021
This month's guest blog was anonymously submitted by one of our very honest panel members and is an incredibly inspiring story to celebrate #PrideMonth. This is the ninth article in our guest blog series written by members of our OpinionPanel…
01 Jun 2021
We often describe Gen Z as the change-maker generation. They are a generation of young people who want to make a difference in the world, and because of this, they believe they hold different values, attitudes and beliefs to generations before…
26 May 2021
Have you heard about State of the Youth Nation yet? If you haven't - where have you been? 😄 It's the UK's most up-to-date and comprehensive source of trend data around 16-24s and the essential marketing tool for researchers and marketers who…
25 May 2021
Is your brand putting out the content that Gen Z want to see - on the social channels they use? Find out by downloading our new infographic. Using the data from our Gen Z insight tracker, State of the Youth Nation, we reveal the latest trends…
19 May 2021
The new Gen Z insight video is out today and offers insights into how young people's lifestyles will change in a post-lockdown world. It's been an exciting week for many businesses who've been able to reopen and welcome customers back through…
10 May 2021
In new research conducted for our client at LMU Munich and City, University of London we found that the majority of teenagers have watched pornography, with most accessing it through social media. We polled over 1,000 16-17-year-olds, and of the…
05 May 2021
We're extremely excited to finally share the news that YouthSight are joining forces with Savanta - a market research leader in data, insight and technology. We couldn't be happier to enter this new chapter, bringing the market all the big…
30 Apr 2021
New research conducted for The Higher Education Policy Institute (HEPI) shows that over half of young people (58%) believe it should be compulsory for students to pass sexual consent test before starting university. In our poll of over 1,000…
27 Apr 2021
Gen Z have a holistic approach to health and are less tolerant of implicit fat shaming. But, with the marketing hype around June 21st, and the excitement of consumers being able to get back out into the world again, many brands are falling victim…
