We worked with the Institute of Practitioners in Advertising (IPA) to sum up the 5 things you should know about Gen Z.
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The IPA Insight Centre provides research analysis and statistics to help agencies. This project was part of the wider report: 'Gen Z: Exile on Mainstream'. To access the full report please visit: https://ipa.co.uk/knowledge/publications-reports/gen-z-exile-on-mainstream/
