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5 things you should know about Gen Z


We worked with the Institute of Practitioners in Advertising (IPA) to sum up the 5 things you should know about Gen Z.
Tanya Michelsen, Insight Team
Tanya Michelsen, Insight Team

Tanya is Associate Director at YouthSight. She helps brands deliver greater commercial success and represents our insight at key conferences and in the press.

We worked with the Institute of Practitioners in Advertising (IPA) to sum up the 5 things you should know about Gen Z.

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The IPA Insight Centre provides research analysis and statistics to help agencies. This project was part of the wider report: 'Gen Z: Exile on Mainstream'. To access the full report please visit: https://ipa.co.uk/knowledge/publications-reports/gen-z-exile-on-mainstream/

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