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5 things you should know about Gen Z


We worked with the Institute of Practitioners in Advertising (IPA) to sum up the 5 things you should know about Gen Z.
Tanya Michelsen, Associate Director
Tanya Michelsen, Associate Director

YouthSight is an award-winning insight agency and panel and data services company. Our Insight business helps brands and universities engage with Gen Z and Millennials. Carry on reading to see why we're frequently topping news headlines across the UK.

We worked with the Institute of Practitioners in Advertising (IPA) to sum up the 5 things you should know about Gen Z.

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The IPA Insight Centre provides research analysis and statistics to help agencies. This project was part of the wider report: 'Gen Z: Exile on Mainstream'. To access the full report please visit: https://ipa.co.uk/knowledge/publications-reports/gen-z-exile-on-mainstream/