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Higher Education Research Team at YouthSight

Higher Education Research Team at YouthSight
We’re here to help you take the guesswork out of your UG and PG marketing strategy. Through insight, we help you develop plans that will move you one or two steps ahead of your rivals. We help universities stand out from the crowd and win the battle for student attraction, recruitment and conversion.
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Recent Posts

What Really Matters To Non-EU International Students? HE Research Snippet #34

International students mean big business for Britain and its universities. The UK played host to 438,010 foreign under- and post-graduates in 2015-16, generating an estimated £25.8...

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Open Day Success Launch: Making Open Days Count

This Winter, YouthSight is launching a new specialist insight product aimed squarely at university marketing, insight and recruitment teams. Designed after a detailed discussion...

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HE Insight Club: Experiential Marketing And Why It Still Matters For Universities
Yet another fantastic morning of insights and networking at YouthSight’s third HE Insight Club Event, exclusive to the members of our HE Insight Club (subscribers to our HE insight...
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Our Open Day HE Insight Tool Is Here!
We've just launched our Open Day Insight tool for HEPs to help inform and improve your open day conversion. 
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In The Age Of Digital, Are Printed Prospectuses A Waste Of Budget And Resource? HE Research Snippet #33

For those of you who’ve read our ‘Who is Generation Z’ Youth Culture Snippet, you’ll know that the way Gen Z consume information has changed quite a lot in comparison to...

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Making Clearing Less Scary (And How That Can Help You Recruit Exceptional Students) - HE Research Snippet #32

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How Do Your Prospective Students Use Social Media To Make Their University Choices? HE Research Snippet #31

On clearing day last year, Staffordshire University made the unusual choice of offering last-minute places via Snapchat. Sheffield Hallam made offers on Facebook Messenger, and...

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HE Research Snippet #30 - Are Unhappy Students Spreading a Negative Message About Your University?

In March this year, a student sued Anglia Ruskin University for her ‘Mickey Mouse’ degree which, she claimed, did not prepare her for future employment. “The

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Brand Distinctiveness 101 : Here's What Happened At Our HE Insight Club Event, Birmingham

It was great seeing so many of our HE Insight Club clients attend our bi-annual HE event earlier this month. We ran an intimate event to unravel brand

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HE Research Snippet #29: A degree Is Not Enough: The Universities That Succeed And Fail In ‘Selling’ Their Story On Future Employability

The growing importance of employability for prospective students picking a course or university has been big news for some time. Yet certain

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Loughborough Uni Tops THE Student Experience Survey, Conducted By YouthSight

University league tables are used widely by students and parents, but do they adequately examine student experience? Every year, YouthSight works

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HE Research Snippet #28 - Could Your Communications Convert More Prospective Students?

The race to convert applicants into students has well and truly begun. The main UCAS application deadline was in January, so it’s now ‘make or break’ time

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HE Research Snippet #27 - How Can Universities Stop Failing Students With Mental Health Issues?

The number of students dropping out of university citing mental health issues is at a record high. So why are institutions forcing students to wait for up

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Here's What Happened At YouthSight's Biannual Insight Event For HE Professionals

YouthSight is excited to share the great success of the first HE Insight Club Event. Specifically designed for the members of our HE Insight Club (subscribers to our HE insight...

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