Skip to main content

Our thinking


Our blog is your youth resource. We post monthly research snippets on the HE and Youth research industries, so click below to subscribe and be notified as soon as they become available, or scroll down to browse our latest free insights.

Subscribe >

Josephine Hansom, Insight

Josephine Hansom, Insight
Josephine heads up our Insight business.
Find me on:

Recent Posts

YMCA Honours Inspirational Young People at the Youth Matters Awards
Managing Director, Josephine Hansom judges the outstanding achievements of young people at the YMCA's tenth annual awards ceremony.
- Read Full Story
YouthSight's Student Poll In The News
Our research for the Higher Education Policy Institute (HEPI) has reached headlines at the BBC and Independent.
- Read Full Story
YouthSight student vote in the News
Our recent data on the student vote has been featured in publications including the BBC, Independent and Telegraph.
- Read Full Story
The Student Vote | October 2019
While labour is still the top party for students, their popularity has fallen a long way since their dominant position from mid-2017 to early 2018. Jeremy Corbyn is still the most...
- Read Full Story
Banking on the next generation | eBook

How is Gen Z currently using and managing their money? What will this look like in the future? How can your brand respond to the changing financial landscape?

Download the eBook to...
- Read Full Story
Webinar: 10 Unexpected Ways Gen Z Will Change the World | 10am, 24th September 2019
Register to our free webinar and learn 10 unexpected ways that Gen Z are changing the world.
- Read Full Story
How Gen Z will change the world | Vol.2
Gen Z are changing the world. They are challenging stereotypes, questioning behaviour and effecting change.
- Read Full Story
The Student Vote: Labour’s vote share & Jeremy Corbyn’s popularity drop. Likely turnout rises to its highest for 15 years.

YouthSight has been tracking the Student Vote since 2004. Our latest wave of research (Wave 141) was conducted 16th to 19th August 2019 for the Times Higher Education.  It shows...

- Read Full Story
Gen Zs are Anxious, Entrepreneurial and Determined
Newsweek asked Associate Director, Tanya Michelsen for her insight, which contributed to their article on: 'Gen Zs are Anxious, Entrepreneurial and Determined to Avoid their...
- Read Full Story
How Gen Z will change the world | Vol.1

Gen Z are changing the world. They are challenging stereotypes, questioning behaviour and effecting change.

- Read Full Story
Gen Z: Exile on Mainstream
We're lifting the lid on what really motivates Gen Z. Our latest insight is featured in WARC, Campaign Live, Decision Making, PR Week and Ethical Marketing News.
- Read Full Story
Catch up with our youth trends on Apple podcasts
Listen to our latest youth trends podcast, available on Apple, ahead of our Keynote talk at Youth Marketing Strategy conference (YMS LDN 2019).

Josephine Hansom talks to Voxburner...

- Read Full Story
Featured on Radio 4's 'The Fix'
Senior Research Manager, Megan Highcock speaks about youth culture on Radio 4's The Fix.

Megan attended a school in Birmingham where she spoke about young people and social media,...

- Read Full Story
Millennials, Gen Z and Food: Trends and Truths | Youth Culture Snippet #13

Are young people really spending their money on food fads? Have they all gone vegan? This month we explore the topic of young people and food, with

- Read Full Story
Keep up with the youth - sign up to our newsletter for the latest insights in your sector
Sign me up for up for exclusive insights in: