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Josephine Hansom, Insight

Josephine Hansom, Insight
Josephine heads up our Insight business.
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Recent Posts

Gen Zs are Anxious, Entrepreneurial and Determined
Associate Director, Tanya Michelsen offers her insight on Gen Z for Newsweek's article on: 'Gen Zs are Anxious, Entrepreneurial and Determined to Avoid their Predecessor's Mistakes.'
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How Gen Z will change the world

Gen Z are already changing the world. They are challenging stereotypes, questioning behaviour and effecting change. 

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Gen Z: Exile on Mainstream
We're lifting the lid on what really motivates Gen Z. Our latest insight is featured in WARC, Campaign Live, Decision Making, PR Week and Ethical Marketing News.
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Catch up with our youth trends on Apple podcasts
Listen to our latest youth trends podcast, available on Apple, ahead of our Keynote talk at Youth Marketing Strategy conference (YMS LDN 2019).

Josephine Hansom talks to Voxburner...

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Featured on Radio 4's 'The Fix'
Senior Research Manager, Megan Highcock speaks about youth culture on Radio 4's The Fix.

Megan attended a school in Birmingham where she spoke about young people and social media,...

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Millennials, Gen Z and Food: Trends and Truths - Youth Culture Snippet #13

Are young people really spending their money on food fads? Have they all gone vegan? This month we explore the topic of young people and food, with

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Who Are Generation Z? - Youth Culture Snippet #12

Generation Z are the new buzz demographic in marketing. Media and brands across the globe are asking what we can learn from them and how we

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How Do We Cultivate 'Brand Love' With Millennials & Gen Z In 2018? - Youth Culture Snippet #11

We can all relate. There’s nothing quite like your first love, by which of course I mean, trainers. I vividly remember being a student and saving

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Youth Marketing Strategy (YMS) | London | 21st March 2018
We're exhibiting at this year's Youth Marketing Strategy (YMS) 2018 at The Old Truman Brewery in London on 21st March-22nd March 2018.
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What Beyonce's Beyhive Can Teach Us About Brand Loyalty | Webinar | 3rd April 2018

If you'd like to find out 'What Beyonce's beyhive can teach us about brand loyalty', join us in our exclusive webinar on April 3rd. Just click below to reserve your seat.

...

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SYN Breakfast Session | London | 10th April 2018
Exclusive: YouthSight's Youth Breakfast Event Unraveling 'The Student Consumer' is taking place in London on 10th April 2018.

Bored of gimmicky, youth networking events which...

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What Beyonce’s Beyhive Can Teach Us About Brand Loyalty - Youth Culture Snippet #10

Question - which brand has the ability to captivate young people around the world?  Has the audacity to disrupt systems? Turn its fans into evangelists while overcoming set-backs...

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Lessons Learnt From The Most Expensive Gen Z Marketing Mistakes - Youth Culture Snippet #9

If you type ‘How to market to Generation Z’ into Google, you’ll be greeted with hundreds of articles on the subject. Yet many brands are not managing to hit the mark with this...

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MRS Kids & Youth Insights | Etc. Venues, London | 25th January 2018
We'll be speaking at MRS Kids & Youth Conference in London on 25th January 2018!

Finally getting to grips with Millennials? Its now time to dive into the world of Generation Z -...

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