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Youth Research & Insight Team at YouthSight

Youth Research & Insight Team at YouthSight
We specialise in helping brands, agencies and everyone in between better understand Millennials & Gen Z. Check out our Youth Culture Snippets below, designed to keep you in the know.
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Recent Posts

Millennials, Gen Z and Food: Trends and Truths - Youth Culture Snippet #13

Are young people really spending their money on food fads? Have they all gone vegan? This month we explore the topic of young people and food, with

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Who Are Generation Z? - Youth Culture Snippet #12

Generation Z are the new buzz demographic in marketing. Media and brands across the globe are asking what we can learn from them and how we

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How Do We Cultivate 'Brand Love' With Millennials & Gen Z In 2018? - Youth Culture Snippet #11

We can all relate. There’s nothing quite like your first love, by which of course I mean, trainers. I vividly remember being a student and saving

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Webinar: What Beyonce's Beyhive Can Teach Us About Brand Loyalty

 If you'd like to find out 'What Beyonce's beyhive can teach us about brand loyalty', join us in our exclusive webinar on April 3rd. Just click below to reserve your seat.

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Exclusive: YouthSight's Youth Breakfast Event Unraveling 'The Student Consumer'

Bored of gimmicky, youth networking events which overpromise and under deliver? Attend YouthSight's intimate, bianual SYN Breakfast Session for free next April in Central London.

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What Beyonce’s Beyhive Can Teach Us About Brand Loyalty - Youth Culture Snippet #10

Question - which brand has the ability to captivate young people around the world?  Has the audacity to disrupt systems? Turn its fans into evangelists while overcoming set-backs...

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Lessons Learnt From The Most Expensive Gen Z Marketing Mistakes - Youth Culture Snippet #9

If you type ‘How to market to Generation Z’ into Google, you’ll be greeted with hundreds of articles on the subject. Yet many brands are not managing to hit the mark with this...

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YouthSight Speaks At MRS Kids & Youth Insights 2018

Finally getting to grips with Millennials? Its now time to dive into the world of Generation Z - the newest and possibly even more challenging cohort of young people.

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Over 68% of Students Back Labour - Student Voting Intentions + Brexit [HEPI Policy Note 4]

Over two-thirds (68%) of students now back Labour, but most of them think Labour (55%) and Jeremy Corbyn (58%) back Remain.

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What Do Millennials Think About Feminism And Gender Equality? And Who Do Millennials Look Up To? - Youth Culture Snippet #8

From Gamergate and Dapper Laughs to HeForShe and Suffragette, the subject of gender equality and feminism is rarely out of the spotlight.

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The Truth About Trends: 3 Tips To Consider When Introducing Trends Into Your Business - Youth Culture Snippet #7

The famous futurist Peter Schwartz calls it “the art of the long view”. Others refer to it as keeping your

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Free Webinar: Gen Z, Millennials & Food: 10 Trends You Need To Know

Our Youth Research & Insight Research Manager, Jane Mackey will be hosting a free webinar to reveal 10 food trends we've spotted in our State of the Youth Nation tracking data....

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YS Speaks At CX & Insight Leaders

Our head of Youth Research & Insight, Josephine Hansom will be presenting 'Millennial trends that reveal the State of the Youth Nation', at the CX & Insight Leaders conference on...

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YS Attends LEAF Conference Hosted By Sainsbury's

YouthSight's Jane Mackey will be sharing key insights on food trends at the LEAF Conference, hosted by Sainsbury's. View the full programme here.

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