BBC Radio 4, The Bottom Line with YouthSight director Josephine Hansom

Press and Announcements | 04 Nov 2016

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Evan Davis hosts panel discussion on The Youth Market with three industry insiders; Josephine Hansom from YouthSight, Philip O'Ferrall, Senior Vice President at Viacom (owners of MTV, Nickelodeon), and Simon Beckerman, founder of Depop (a mobile, social shopping app).

Hear three expert perspectives on the changing relationship brands must develop to sell to their future market; covering branding, authenticity and generational change.

Essential listening to influence your 2017 strategy. Listen now>

Question? Speak to our youth expert Josephine Hansom.

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